Pikowai is a rural community located near the beach on the shoreline of the Eastern Bay of Plenty in the North Island of New Zealand. Pikowai is located 34 km southeast of Te Puke and 10 kilometres northwest of Matatā. It is said to be a place where the Mataatua Canoe made landfall on its journey along the coast from Tauranga. Known for its fishing, the beach itself is well used for surf casting.