The Mast General Store is a general store located in Historic Valle Crucis, North Carolina. It is recognized by the National Register of Historic Places as one of the best remaining examples of the type. It is still the center of the community housing the post office and offering coffee for 5¢ on the honor system. As of 2020 the business had expanded to eleven locations, including the original Store and annex, both located in Valle Crucis, North Carolina. The store sells commodities such as old-time hearth and home goods, outdoor clothing and gear, footwear, work clothes, old-fashioned wind-up toys, regional books and music, honey, and more than 500 varieties of old-fashioned candy.