The Magic Valley, also known as South Central Idaho, is a region in south-central Idaho constituting Blaine, Camas, Cassia, Gooding, Jerome, Lincoln, Minidoka, and Twin Falls counties. It is particularly associated with the agricultural region in the Snake River Plain located in the area. The northern Magic Valley region — particularly Blaine and Camas Counties — is also known as the Wood River Valley after the Big Wood River.