Jysk A/S is a Danish retail chain specializing in household goods, including mattresses, furniture, and interior décor. As Denmark's largest international retailer, Jysk operates more than 3,400 stores across 48 countries. The name "Jysk"—meaning "Jutlandic"—reflects the company's Danish heritage. It was founded by Lars Larsen, who opened the first store on Silkeborgvej in the Danish city of Aarhus in April 1979. Today, Jysk is owned by the family of its founder through the Lars Larsen Group, a holding company that also fully or partially owns furniture chains such as ILVA, IDÉmøbler, IDdesign, Bolia.com, and Sengespecialisten. The company’s logo features a goose, symbolically linked to the brand’s origins. Known for its Scandinavian design, Jysk is sometimes referred to as a smaller-scale Danish IKEA.