Eisaku Noro Company, Ltd. is a yarn manufacturer located in the Aichi Prefecture of Japan. The company produces yarns for handcrafting under the Noro brand name, as well as machine yarns for textile production using the Eisaku Noro label. The company was founded over forty years ago by Eisaku Noro. The handcrafting yarns in particular are well known for their vivid colors and combinations of diverse fiber types. They differ from a number of other manufactured yarns in the industry by having lengthier spans of color in the runs, causing distinctive striping patterns, as well as being partially spun by hand versus being produced completely by machines. In 2012, Noro Knitting Magazine initiated publication, which features knit and crochet patterns specifically designed for use with the yarns.