The Cupra Formentor is a compact crossover SUV (C-segment) manufactured by the Spanish car manufacturer SEAT under their Cupra performance-oriented sub-brand. Marketed as a coupé SUV, it is the first car designed specifically for the sub-brand. The production version was revealed in March 2020, after its unveiling was postponed when the COVID-19 pandemic led to the cancellation of the 2020 Geneva Motor Show. It was previewed as a near-production concept vehicle at the 2019 Geneva Motor Show. It is named after the Formentor peninsula on the Spanish island of Mallorca. Production of the Formentor started in late September 2020.