white label
From Wiktionary, the free dictionary
See also: white-label
Alternative forms
Etymology
US, 20th century. Originally used for musical vinyl records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.
Adjective
white label (not comparable)
- (marketing) A rebranded product: a generically manufactured product, branded with the marketer's or retailer's trade dress.
- (computing) An unbranded product: a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.[1]
- (music) A vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.
- 2014, Chris Cunningham, quoted in Piers Martin, Aphex Twin: ‘His music is a perfect mix of mystery and adrenaline’ (in The Guardian)
- I started going to the record exchange in Camden two or three times a week to look for the Rephlex white labels or test pressings that would end up there. I actually got one of the original Caustic Window vinyl LPs from there.
- 2014, Chris Cunningham, quoted in Piers Martin, Aphex Twin: ‘His music is a perfect mix of mystery and adrenaline’ (in The Guardian)
Synonyms
(a generically manufactured product):
- private label
- private brand
- store brand
- off brand
- house brand
- own brand
Coordinate terms
(a generically manufactured product):
- generic product
(cheap computer parts):
- OEM
- off lease
- open box
- recertified
- refurbished
- system pull
Translations
a generically manufactured product — see store brand
References
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