persona

See also: persóna and personā

English

Etymology

Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.

Pronunciation

• (General American) IPA^(key): /pɝˈsoʊnə/
• (Received Pronunciation) IPA^(key): /pɜː(ɹ)ˈsəʊnə/, /pə(ɹ)ˈsəʊnə/

• Audio (Southern England):

  (file)

• Hyphenation: per‧so‧na

Noun

persona (plural personas or personae or personæ)

1. A social role.
2. A character played by an actor.
3. (psychology) The mask or appearance one presents to the world.

   He keeps his online persona completely separate from his real-world one.

4. (marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
   • 2014, Ira Kaufman, Chris Horton, Digital Marketing, page 128:

     To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […]

Related terms

• dramatis persona
• in propria persona
• persona grata
• persona muta
• persona non grata

 

Descendants

• → Japanese: ペルソナ (perusona)

Translations

social role

Chinese: Mandarin: 人物 (zh) (rénwù) French: rôle social m casquette (fr) f (literally “cap”) (informal) Hindi: व्यक्तित्व (hi) (vyaktitva) Hungarian: társadalmi/szociális szerep Japanese: (please verify) ペルソナ (ja) (perusona) Swedish: profil (sv) c framtoning (sv) c Ukrainian: суспі́льна роль (suspílʹna rolʹ)

character played by an actor

French: personnage (fr) m Hungarian: szerep (hu), szereplő (hu) Japanese: (please verify) ペルソナ (ja) (perusona) Macedonian: лик (mk) m (lik) Portuguese: personagem (pt) m or f Russian: персона́ж (ru) m (personáž) Serbo-Croatian: ли̑к m, lȋk (sh) m Spanish: personaje (es) m Turkish: kişilik (tr) Ukrainian: персона́ж (uk) (personáž)

the appearance one presents to the world

French: persona (fr) f German: Persona f Hungarian: perszóna (hu), személyiség (hu) Japanese: (please verify) ペルソナ (ja) (perusona) Russian: персо́на (ru) f (persóna) Spanish: personaje (es) m Swedish: persona (sv) c image (sv) c fasad (sv) c Turkish: çehre (tr) Ukrainian: персо́на (persóna)

imaginary person representing a particular type of client or customer

Portuguese: perfil (pt) m

See also

• alter ego
• moniker

Further reading

• persona on Wikipedia.Wikipedia
• Persona (disambiguation) on Wikipedia.Wikipedia
• Alter ego on Wikipedia.Wikipedia

Anagrams

• Pearson, Peronas, S'porean, pronase

Asturian

Asturian Wikipedia has an article on:

persona

Wikipedia ^ast

Etymology

From Latin persōna (“person”).

Noun

persona f (plural persones)

1. person

Catalan

Etymology

Borrowed from Latin persona.

Pronunciation

• IPA^(key): (Central, Balearic) [pərˈso.nə]
• IPA^(key): (Valencia) [peɾˈso.na]

• Audio:

  (file)

• Rhymes: -ona

Noun

persona f (plural persones)

1. person

Derived terms

• personificar

Related terms

• personal
• personatge

Further reading

• “persona” in Diccionari de la llengua catalana, segona edició, Institut d’Estudis Catalans.
• “persona”, in Gran Diccionari de la Llengua Catalana, Grup Enciclopèdia Catalana, 2024
• “persona” in Diccionari normatiu valencià, Acadèmia Valenciana de la Llengua.
• “persona” in Diccionari català-valencià-balear, Antoni Maria Alcover and Francesc de Borja Moll, 1962.

Dutch

Etymology

From English persona, ultimately from Latin persōna. Doublet with persoon (“person”).

Pronunciation

• Audio:

  (file)

Noun

persona f (plural persona's)

1. (marketing, user experience) an imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them; a persona

Esperanto

Pronunciation

• Audio:

  (file)

• IPA^(key): [perˈsona]
• Rhymes: -ona
• Hyphenation: per‧so‧na

Adjective

persona (accusative singular personan, plural personaj, accusative plural personajn)

1. personal

Finnish

Adjective

persona

1. essive singular of perso

Indonesian

Indonesian Wikipedia has an article on:

persona

Wikipedia ^id

Etymology

Learned borrowing from Latin persōna. Doublet of person.

Pronunciation

• IPA^(key): [pərˈsona]
• Rhymes: -na, -a
• Hyphenation: pêr‧so‧na

Noun

pêrsona

1. person,
   1. an individual; usually a human being.
   2. (grammar) a linguistic category used to distinguish between the speaker of an utterance and those to whom or about whom he is speaking.
2. persona,
   1. a social role.
   2. the mask or appearance one presents to the world.

Derived terms

• pronomina persona

 

Related terms

• person
• personal
• personalia
• personalisasi
• personalitas
• personel

 

Further reading

• “persona” in Kamus Besar Bahasa Indonesia, Jakarta: Agency for Language Development and Cultivation – Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia, 2016.

Interlingua

Noun

persona (plural personas)

1. person

See also

• gente
• populo

Italian

Etymology

From Latin persōna (“person”), of Etruscan origin.

Pronunciation

• IPA^(key): /perˈso.na/

• Audio:

  (file)

• Audio:

  (file)

• Rhymes: -ona
• Hyphenation: per‧só‧na

Noun

persona f (plural persone)

1. person, pl people, persons
2. someone, somebody, anybody

   Synonyms: qualcuno, nessuno

3. body, figure
4. (law) person, body

   Synonyms: corpo, personale, aspetto

5. (psychology) persona

Synonyms

• (person (plural)): gente

Related terms

• di persona
• impersonare
• in persona
• in prima persona
• personaggio
• personale
• personalità
• personificare

 

Anagrams

• serpano, spanerò, sperano, sperona

Ladin

Alternative forms

• porsona (Badia)

Etymology

From Latin persōna (“person”).

Noun

persona f (plural persones)

1. person

Latgalian

Etymology

Ultimately from Latin persona. Cognates include Latvian persona.

Pronunciation

• IPA^(key): [ˈpʲɛ̀rsɔna]
• Hyphenation: per‧so‧na

Noun

persona f

1. person

Declension

	singular	plural
nominative	persona	personys, personas1)
genitive	personys, personas1)	personu
dative	personai	personom
accusative	personu	personys, personas1)
instrumental	personu	personom
locative	personā	personuos
vocative	persona, person	personys, personas1)
1) dialectal

Declension of persona (type 4 noun)

References

• Nicole Nau (2011) A short grammar of Latgalian, München: LINCOM GmbH, →ISBN, page 27

Latin

Etymology 1

Unknown. Links have been suggested

• to Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu) (human figure appearing with a mask), which some have referred to Perseus, some to Ancient Greek πρόσωπον (prósōpon, “mask, character”);
• to personō (“to sound through”), often by Roman writers, but notice short and long o.

Pronunciation

• (Classical Latin) IPA^(key): /perˈsoː.na/, [pɛrˈs̠oːnä]
• (modern Italianate Ecclesiastical) IPA^(key): /perˈso.na/, [perˈsɔːnä]

Noun

persōna f (genitive persōnae); first declension

1. mask
2. character, personage, role
3. personality, character, individuality
4. (grammar) person
5. (Late Latin, Medieval Latin) person
   • 6th c. CE, Boethius, Contra Eutychen et Nestorium 4:

     Sed esse Chrīstum manifestē ac vērāciter confitēmur; ūnum igitur esse dīcimus Chrīstum. Quod sī ita est, ūnam quoque Chrīstī sine dubitātiōne persōnam esse necesse est. Nam sī duae persōnae essent, ūnus esse nōn posset; duōs vērō esse dīcere Chrīstōs nihil est aliud nisi praecipitātae mentis īnsānia.

     But we clearly and truly confess profess that Christ exists, and so we say He is one. This being the case, it must follow without doubt that the person of Christ is also one. If there were two persons, then there could not be one, so to say that there are two Christs is nothing but the insanity of distraught mind.

6. (Medieval Latin) a lord
7. (Medieval Latin) dignity

Declension

First-declension noun.

Case	Singular	Plural
Nominative	persōna	persōnae
Genitive	persōnae	persōnārum
Dative	persōnae	persōnīs
Accusative	persōnam	persōnās
Ablative	persōnā	persōnīs
Vocative	persōna	persōnae

Derived terms

• persolla
• persōnālis

Descendants

• Asturian: persona
• Italian: persona
• Ladin: persona
• Ligurian: persónn-a
• Old French: persone, parsone, persoun, persoune, presonne
  • Middle French: personne
    • French: personne
      • Louisiana Creole: personne
    • Norman: pèrsonne
  • → Middle English: persoun, personne
    • English:
      • parson
      • person
        • Nigerian Pidgin: pesin
• Old Occitan: persona
  • Catalan: persona
  • Occitan: persona
• Old Galician-Portuguese: pessõa, persõa
  • Galician: persoa
  • Portuguese: pessoa
• Piedmontese: përson-a
• Sicilian: pirsuna
• → English: persona
  • → Japanese: ペルソナ (perusona)
• → Esperanto: persono
• → Icelandic: persóna
• → Ido: persono
• → Indonesian: persona
• → Interlingua: persona
• → Latgalian: persona
• → Latvian: persona
• → Manx: persoon
• → Middle Dutch: persone
  • Dutch: persoon
    • Afrikaans: persoon
    • → Indonesian: person
• → Middle High German: persōn, persōne
  • German: Person
  • Hunsrik: Person
  • Luxembourgish: Persoun
  • Yiddish: פּאַרשוין (parshoyn), פּערזאָן (perzon)
• → Old Irish: persan
  • Middle Irish: persa
    • Irish: pearsa
    • Scottish Gaelic: pearsa
• → Polish: persona
• → Romanian: persoană
• → Russian: персо́на (persóna)
• → Spanish: persona
• → Swedish: person
• → Welsh: person

References

• “persona”, in Charlton T. Lewis and Charles Short (1879) A Latin Dictionary, Oxford: Clarendon Press
• “persona”, in Charlton T. Lewis (1891) An Elementary Latin Dictionary, New York: Harper & Brothers
• persona in Charles du Fresne du Cange’s Glossarium Mediæ et Infimæ Latinitatis (augmented edition with additions by D. P. Carpenterius, Adelungius and others, edited by Léopold Favre, 1883–1887)
• persona in Gaffiot, Félix (1934) Dictionnaire illustré latin-français, Hachette.
• “persona”, in Harry Thurston Peck, editor (1898), Harper's Dictionary of Classical Antiquities, New York: Harper & Brothers
• “persona”, in William Smith et al., editor (1890), A Dictionary of Greek and Roman Antiquities, London: William Wayte. G. E. Marindin
• Palmer, L.R. (1906) The Latin Language, London, Faber and Faber

Etymology 2

Inflection of the verb personō.

Verb

personā

1. second-person singular active imperative of personō

Latvian

Etymology

From Latin persōna (“person”).

Noun

persona f (4th declension)

1. person
2. individual
3. character

Declension

	singular (vienskaitlis)	plural (daudzskaitlis)
nominative (nominatīvs)	persona	personas
accusative (akuzatīvs)	personu	personas
genitive (ģenitīvs)	personas	personu
dative (datīvs)	personai	personām
instrumental (instrumentālis)	personu	personām
locative (lokatīvs)	personā	personās
vocative (vokatīvs)	persona	personas

Declension of persona (4th declension)

Occitan

Etymology

From Old Occitan persona, from Latin persona.

Pronunciation

• Audio:

  (file)

Noun

persona f (plural personas)

1. person

Polish

Polish Wikipedia has an article on:

persona

Wikipedia ^pl

Etymology

Learned borrowing from Latin persōna. Doublet of personat.

Pronunciation

• IPA^(key): /pɛrˈsɔ.na/

• Audio:

  (file)

• Rhymes: -ɔna
• Syllabification: per‧so‧na

Noun

persona f

1. (literary) person (individual substance of a rational nature; usually a human being)

   Synonym: osoba

2. (ironic) personage (famous or important person)

Declension

	singular	plural
nominative	persona	persony
genitive	persony	person
dative	personie	personom
accusative	personę	persony
instrumental	personą	personami
locative	personie	personach
vocative	persono	persony

Declension of persona

Related terms

adjective

• personalny

 

adverb

• personalnie

 

Further reading

• persona in Wielki słownik języka polskiego, Instytut Języka Polskiego PAN
• persona in Polish dictionaries at PWN

Spanish

Pronunciation

• IPA^(key): /peɾˈsona/ [peɾˈso.na]

• Audio (Colombia):

  (file)

• Rhymes: -ona
• Syllabification: per‧so‧na

Etymology 1

Borrowed from Latin persōna (“person”).^[1]

Noun

persona f (plural personas)

1. person (an individual; usually a human being)

   Synonym: individuo

2. a socially distinguished person, a personality
3. a wise or otherwise excellent person
4. a character (an individual with a specific role in a literary work)

Usage notes

• This noun does not change; even when addressing males.

Derived terms

• antipersona
• apersonarse
• buscapersonas
• de persona a persona
• en persona
• interpósita persona
• persona altamente sensible
• persona de muchos oficios
• persona física
• persona jurídica
• persona no grata
• persona non grata
• personarse
• personería
• primera persona
• segunda persona
• tercera persona
• trata de personas

 

Related terms

• personaje
• personal
• personificación

 

Etymology 2

Verb

persona

1. only used in se persona, third-person singular present indicative of personarse
2. only used in te ... persona, syntactic variant of persónate, second-person singular imperative of personarse

References

1. Joan Coromines, José A. Pascual (1983–1991) Diccionario crítico etimológico castellano e hispánico (in Spanish), Madrid: Gredos

Further reading

• “persona”, in Diccionario de la lengua española, Vigésima tercera edición, Real Academia Española, 2014