advertorial
From Wiktionary, the free dictionary
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Etymology
Blend of advertisement + editorial, 1946.[1]
Pronunciation
- (General American) IPA(key): /ˌædvɚˈtɔɹi.əl/
- (Received Pronunciation) IPA(key): /ˈæd.vɜːˌtɔːɹ.i.əl/
- Rhymes: -ɔːɹiəl
Noun
advertorial (plural advertorials)
- An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
- 2014, Astra Taylor, chapter 6, in The People's Platform: Taking Back Power and Culture in the Digital Age, Henry Holt and Company, →ISBN:
- BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials.
Translations
advertisement presented as editorial
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See also
References
- “advertorial”, in Merriam-Webster Online Dictionary, Springfield, Mass.: Merriam-Webster, 1996–present.
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