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Yedigün (Turkish: Seven Days) was a weekly illustrated general interest magazine which existed between 1933 and 1950 in Istanbul. It was one of the first publications in its category in Turkey. Sedat Simavi, a prominent Turkish journalist, was the founder and editor of the magazine of which the motto was Yedigün is the ornament of each home.[1]
| Editor | Sedat Simavi |
|---|---|
| Categories | General interest magazine |
| Frequency | Weekly |
| Publisher |
|
| Founder | Sedat Simavi |
| Founded | 1933 |
| First issue | 15 March 1933 |
| Final issue | 1950 |
| Country | Turkey |
| Based in | Istanbul |
| Language | Turkish |
Yedigün was first published on 15 March 1933, and its founder and editor was Sedat Simavi.[2][3] Sadri Etem Ertem was the founding publisher and owner of the magazine until 1937 when Simavi acquired it.[3] Ertem designed Yedigün as a family-oriented magazine,[3] targeting the Westernized elites, intellectuals, the bureaucrats and those living in cities.[2] However, from 1937 Yedigün began to target youth and young adolescents.[3] Then, the magazine was modeled on the German weekly Die Woche (German: The week) and the French magazine 7 Jour (French: Seven Days).[3] It was published in broad format and covered both color and black and white pages.[4]
Yedigün became one of the most popular publications and enjoyed higher levels of circulation selling 54,000 copies particularly in the period 1937–1948.[2][3] It was one of two publications which represented the Republic of Turkey at the Balkan Print and Publication Congress portraying the urban modernism in 1938.[3] The other one was Yeni Adam (Turkish: New Man) which displayed the rural modernism in Turkey.[3]
Yedigün was closed down by Sedat Simavi in 1950 after producing 911 issues.[4]
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Yedigün had a wide range of contributors, including Ercüment Ekrem Talu, Nurullah Ataç, Peyami Safa, Ahmet Hamdi Tanpınar, Abdülhak Şinasi Hisar, Cemal Nadir Güler and Hüseyin Cahit Yalçın.[2][3] The magazine published articles on politics, travel and relationships focusing on modernity and interviews with notable figures of the period.[5] Yedigün published an interview with Seniha Hanım, wife of Cemal Paşa, in 1934.[6]
The magazine presented a modernist projection for the Turkish family and home decor.[1][7] In addition, it frequently featured short stories and novels, including Sedat Simavi's work, namely Nankörlerin Romanı (Turkish: The Novel of the Ungrateful; 1933).[4] Halide Edib Adıvar's novel Yolpalas Cinayeti (Turkish: Yolpalas Murder) was serialized in Yedigün between 12 August and 21 October 1936 before its publication.[4]
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