WKBH-FM (102.7 MHz, "102.7 WKBH") is a radio station broadcasting a classic rock and classic hits hybrid format.[3] Licensed to Onalaska, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 31, 2020.[4]

Quick Facts Broadcast area, Frequency ...
WKBH-FM
Thumb
Broadcast areaLa Crosse, Wisconsin
Frequency102.7 MHz (HD Radio)
Branding102.7 WKBH
Programming
Language(s)English
FormatClassic rock; Classic hits
Subchannels
Ownership
Owner
  • Dave Magnum
  • (Magnum Communications, Inc.[1])
WBOG, WLXR, WQCC, WTMB
History
First air date
April 5, 1989; 35 years ago (1989-04-05) (as KQEG)
Former call signs
KQEG (1989–2020)
Technical information[2]
Licensing authority
FCC
Facility ID72206
ClassC3
ERP4,000 watts
HAAT214 m (702 ft)
Transmitter coordinates
43°43′17.00″N 91°17′24.00″W
Translator(s)
  • HD2: 97.9 K250AZ (La Crosse)
  • HD3: 107.1 W296EH (La Crosse)
Links
Public license information
WebcastListen Live
Listen Live (HD2)
Listen Live (HD3)
Website
Close

On July 1, 2019, the then-KQEG’s format changed from oldies to soft oldies, branded as "102.7 MeTV FM".[5]

On August 1, 2020, KQEG’s format changed from soft oldies to classic rock, which moved from WKBH-FM 100.1 (which switched to EMF's K-Love contemporary Christian format).[6] The station began identifying itself as WKBH-FM on August 1, 2020, although the call sign was not officially changed by the Federal Communications Commission until August 11.

References

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