Paramount Media Networks
American mass media division From Wikipedia, the free encyclopedia
Paramount Media Networks is the division of Paramount Global that oversees the operations of its television channels and online brands. The division was originally founded as MTV Networks in 1984, named after MTV.[1] It would be known under this name until 2011; when it would be thereafter known as Viacom Media Networks until 2019; and ViacomCBS Domestic Media Networks until 2022.
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| Formerly |
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|---|---|
| Company type | Division |
| Industry | |
| Founded | December 1, 1977 |
| Founder | Robert Pittman |
| Fate | Merger with CBS Entertainment Group and Paramount Streaming |
| Headquarters | 1515 Broadway, , U.S. |
| Brands | |
| Parent |
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| Divisions | |
The division's television assets are managed through three units: the MTV Entertainment Group, Showtime Networks, and the Nickelodeon Group, while also holding AwesomenessTV. Paramount's international assets are overseen by Paramount International Networks.
History
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Pre-launch: Warner Communications joint venture (1977–1984)
Warner Cable Communications was founded on December 1, 1977, by Warner Cable, itself a division of Warner Communications, to launch QUBE, an interactive cable television network. Seeing the potential in the creation of new cable networks, Warner Cable divested QUBE's biggest brands, Star Channel, Pinwheel and Sight on Sound, into nationwide outlets. Star Channel began by satellite in January 1979 and was renamed The Movie Channel by the end of the year. The original Channel C-3, by then known as Pinwheel, became Nickelodeon in April 1979. As a result of these actions, Warner Cable Communications would then be rebranded as Warner-Amex Satellite Entertainment, becoming a joint venture between Warner Cable and American Express.
In 1980, Warner-Amex formed a joint venture with the now-defunct Cablevision's Rainbow Media (now AMC Networks) division to launch Bravo, a cable network dedicated to arts and films, on December 1, 1980. Full control of the channel, however, was sold to Rainbow Media in 1984; NBC would acquire Bravo in 2003, and the channel is now currently owned by Comcast's NBCUniversal.[2]
On August 1, 1981, MTV debuted. In 1983, concerned by the strategic and financial failure of its pay-TV venture The Movie Channel (started to reap the benefits Time Inc. was having with HBO and Cinemax), WASEC established a joint venture with Viacom, merging TMC with their premium movie network Showtime to form Showtime/The Movie Channel, Inc.; WASEC, however, had no operational involvement in the joint venture.
Launch as MTV Networks, Viacom gets full ownership (1984–2011)
On June 25, 1984, Warner Communications made the decision to divest it's assets to Warner-Amex Cable Entertainment and rebrand it as MTV Networks.[1][3] A year later, Warner would acquire the 50% stake from American Express.[4]
On August 27, 1985, Warner sold 31% of MTV Networks to Viacom, with Warner also selling 19% of its Showtime/The Movie Channel, Inc. joint to Viacom as well.[5][6]
In November 1985, Viacom announced that it had plans to buy the remaining 69% of MTV Networks from Warner for $326 million,[7] and the acquisition was completed on May 20, 1986.[8]
In 1988, the company partnered with fellow Viacom subsidiary Viacom Enterprises to handle advertising sales of Superboy, a syndicated television series.[9] The division was later evolved into One World Entertainment in the early 1990s, who partnered to launch a VH1 syndicated series.[10] In 2003, MTV Networks assumed full ownership of Comedy Central from AOL Time Warner.
On December 31, 2005, the remnants of MTV Networks and Showtime Networks were separated following Viacom's split into two entities: CBS Corporation, which retained CBS, UPN, Simon & Schuster and Showtime Networks (Showtime, The Movie Channel, and Flix), and a spun-off company under the Viacom name, which took ownership of Paramount Pictures, BET Networks and MTV Networks (Comedy Central, MTV, Nickelodeon, and VH1).
Expansion (2011–2019)
MTV Networks was renamed Viacom Media Networks in 2011. In the fall of 2012, media analysts began to report that ratings among some of Viacom's leading brands in the U.S. were experiencing declines in viewership.[11][12] MTV, Comedy Central and Nickelodeon were of most concern to investors as the three account for roughly 50% of Viacom's operating profit, estimated David Bank of RBC Capital Markets.
In 2017, Viacom announced a five-point restructuring plan, in which the company would pour most of its resources behind six "flagship brands". These were MTV, Comedy Central, Nickelodeon, Nick Jr. Channel, BET, and Paramount Pictures.[13][14][15][16] In February 2017, cable channels CMT and TV Land were moved from the Kids and Family Group to the Global Entertainment Group under Kevin Kay, joining up with Spike TV.[17] During the same month, it was announced that Spike would be relaunched as Paramount Network in 2018, aligning with the namesake film studio and being positioned as Viacom's main general entertainment outlet.[18][19] BET Networks launched BET+ in September of 2017.
In October 2018, Kevin Kay was announced to be leaving his position as head of the Entertainment Group. CMT was transferred from the Entertainment Group to the Music Group under president Chris McCarthy, with his exit. Executive Kent Alterman would take charge of Paramount Network and TV Land to go with his current leadership of Comedy Central and Bellator MMA.[20]
In 2019, after acquiring the free streaming service Pluto TV, Viacom would launch several channels on the service branded after its Media Networks and company–owned IP.[21][22][23][24]
Reintroduction and re-merger with CBS (2019–2024)
In August 2019, Viacom announced that it would merge with CBS Corporation, reuniting the two entities under the ViacomCBS name.[25][26] The merger closed on December 4, 2019.[27][28] Announced on November 11, 2019, as part of the re–merger, the Media Networks division was renamed ViacomCBS Domestic Media Networks, and reorganized.
MTV, VH1, CMT and Logo were reorganized into the "Entertainment & Youth Group",[29] with the addition of Comedy Central, Paramount Network, Smithsonian Channel, and TV Land. BET Networks was merged with Showtime Networks under CEO David Nevins, who also temporarily gained oversight of Pop TV (formerly co-owned with Lionsgate);[30] Pop TV was transferred to the Entertainment & Youth Group on January 15, 2020.[31]
On February 16, 2022, ViacomCBS was renamed as Paramount Global, and ViacomCBS Domestic Media Networks was renamed Paramount Media Networks.[32] In 2022, MTV Entertainment Group partnered with Second Chance Studios to help formerly incarcerated individuals launch media careers.[33] On May 9, 2023, Paramount restructured its U.S. domestic network business.[34]
Near the end of 2023, Paramount announced that the mobile apps for Nickelodeon, Nick Jr., MTV, Comedy Central, Paramount Network, and Showtime would cease operations at on January 31, 2024. The reason was to encourage users to sign up for Paramount+. The Nickelodeon Group shut down Noggin on July 2 of that same year for the same reason.
Paramount/Skydance merger (2024–present)
On April 29, 2024, President and CEO Bob Bakish was replaced by led by Brian Robbins, George Cheeks, and Chris McCarthy.[35] This action was the result of Bakish's reported opposition of the Skydance deal.[36] McCarthy was legally designated the company's "interim principal executive officer" in order to comply with SEC regulations stipulating that one person must conduct "the normal course of business".[37]
By July 2, 2024, Skydance renegotiated the deal and reached a preliminary agreement to acquire National Amusements and merge with Paramount.[38] The deal was referred by National Amusements to Paramount's special committee.[39] Also, Paramount reportedly entered talks for a sale of the BET Media Group to buyers led by BET CEO Scott Mills for $1.6-$1.7 billion.[40]
Channels list
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Current channels
| Category | Name | Notes | Launch |
|---|---|---|---|
| MTV Entertainment Group | |||
| MTV Branded Television | MTV | [i] | August 1, 1981 |
| MTV2 | [ii] | August 1, 1996 | |
| MTV Classic | [iii] | August 1, 1998 | |
| MTV Live | [iv] | January 16, 2006 | |
| MTV Tres | [v] | August 1, 1998 | |
| MTVU | [vi] | January 20, 2004 | |
| General Entertainment Content | CMT | [vii] | March 5, 1983 |
| CMT Music | [viii] | August 1, 1998 | |
| Comedy Central | [ix] | April 1, 1991 | |
| Logo TV | [x] | June 30, 2005 | |
| Paramount Network | [xi] | March 7, 1983 | |
| Pop TV | [xii] | 1981 | |
| Smithsonian Channel | [xiii] | September 26, 2007 | |
| TV Land | [xiv] | April 29, 1996 | |
| VH1 | [xv] | January 1, 1985 | |
| Nickelodeon Group | |||
| Kids and Family Entertainment | Nickelodeon | [xvi] | April 1, 1979 |
| Nick at Nite | [xvii] | July 1, 1985 | |
| Nick Jr. | [xviii] | January 4, 1988 | |
| Nick Jr. Channel | [xix] | September 28, 2009 | |
| TeenNick | [xx] | ||
| NickMusic | [xxi] | May 1, 2002 | |
| Nicktoons | [xxii] | ||
| AwesomenessTV | |||
| AwesomenessTV Holdings | Awesomeness Films | June 23, 2015 | |
| Awesomeness Ink | October 14, 2014 | ||
| Awesomeness News | 2017 | ||
Secondary channels owned by Showtime Networks
Flix does not have secondary channels.
| Brand | Name | Launch date |
|---|---|---|
| Showtime | Showtime | July 1, 1976 |
| Showtime 2 | October 1, 1991 | |
| Showtime Showcase | 1996 | |
| SHO×BET | September 1999 | |
| Showtime Extreme | March 10, 1998 | |
| Showtime Family Zone | March 2001 | |
| Showtime Next | March 2001 | |
| Showtime Women | March 2001 | |
| The Movie Channel | The Movie Channel | April 1, 1973 |
| The Movie Channel Xtra | October 1, 1997 | |
| Flix | Flix | August 1, 1992 |
Former channels and blocks
- BET Media Group; moved under CBS Entertainment Group.
- Bravo; sold to Rainbow Media in 1984; later purchased by General Electric's NBC Entertainment division in 2003, and NBCUniversal a year after.
- C-3: officially launched as Nickelodeon in 1979.
- Sight on Sound; officially launched as MTV in 1981.
- Pinwheel; replaced with Nick Jr. in 1988.
- A&E (on Nickelodeon’s channel space); spun off into a 24-hour channel in 1985; its channel space is now held by Nick at Nite.
- Nick GAS (1999–2007), 2009 (on Dish Network); replaced by the 24-hour The N on cable, DirecTV and more with Time Warner's Cartoon Network.
- VH1 Uno (2000–08); became MTVU, focusing on music videos aimed at college-aged students.
- NickMom (2012–15), late-night block on the Nick Jr. Channel, focusing on mothers.
- Noggin (1999–2009, 2015–2024); replaced by the Nick Jr. Channel in 2009, but relaunched as a streaming app in March 2015. The app was discontinued in 2024.
- TEENick (Nickelodeon block, 2001–09) and The N (Noggin block, 2002-07); merged to form TeenNick.
- NickRewind (2011–22), classic-oriented, late-night block on TeenNick, still active on YouTube.
- SNICK (1992–2005), channel space now held by Nick at Nite.
- Nick on CBS/Nick Jr. on CBS (2000–06), discontinued after Viacom split into the second incarnations of CBS Corporation and Viacom.
- Showtime Beyond (1999–2020), became SHO×BET in 2020.
- MTV News, dissolved on June 24, 2024.
- MTVX, became MTV Jams in 2002, focusing on hip-hop music, and rebranded under the BET banner in October 2015.
- VH1 MegaHits, became Logo TV in the United States, MTV Live in Brazil, and NickMusic in the United Kingdom.
Notes
- Channel was originally launched under Warner-Amex Satellite Entertainment and tested as Sight on Sound until 1981, when it officially launched as MTV.
- Channel does not have original programming since 2017, as they've moved to MTV. It dropped its music video blocks in November[when?].
- Channel was originally known as VH1 Smooth before being relaunched as VH1 Classic Rock on August 1, 1999. The channel was renamed VH1 Classic in 2000 and was later rebranded as MTV Classic on August 1, 2016.
- Channel was originally known as Music: High Definition (MHD) before being rebranded as Palladia on September 1, 2008. On February 1, 2016, the channel was rebranded as MTV Live.
- Channel started as Ha!, merged with Time Warner's The Comedy Channel the following year, became entirely owned by Viacom in 2003.
- Replaced VH1 MegaHits in the US in 2005.
- Originally The Nashville Network from 1983 to 1997, The National Network until 2003, and Spike (TV) until January 2018. It was previously owned by Gaylord Entertainment Company, acquired in 1997 by the CBS Cable division of CBS Corporation, and became part of MTV Networks when CBS merged with Viacom.
- Previously owned by CBS Corporation, and before 2019, half of the share was owned by Lionsgate. Formerly known as TVGN, TV Guide Network, and TV Guide Channel.
- Channel was originally co-owned by CBS Corporation through Showtime Networks and the Smithsonian Institution until November 7, 2019, when the Institution sold its equity interest to Showtime[41] Paramount operates it through Smithsonian Networks.
- Channel was originally a block on Nick at Nite
- Channel was originally a division of Warner Communications and the original owner of MTV, and launched on January 1, 1985, in the former space of Turner's short-lived Cable Music Channel
- Channel was originally launched under Warner-Amex Satellite Entertainment and tested as Pinwheel until 1979, then was officially launched as Nickelodeon.
- Block replaced A&E on Nickelodeon's channel space
- Channel space was previously held by Noggin (a joint venture with Sesame Workshop) before being replaced with the Nick Jr. Channel in 2009.
- Channel space was previously held by Nickelodeon Games and Sports for Kids from 1999 to 2007, and a 24-hour version of Noggin's The N brand from 2007 to 2009.
- Channel was originally known as MTV Hits before being rebranded as NickMusic on September 9, 2016
- Channel was originally known as Nicktoons TV until 2003 when it was rebranded as Nicktoons which was rebranded again as Nicktoons Network in 2005 and finally rebranded yet again as Nicktoons (styled as "nicktoons") once more in 2009.
Units
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MTV Entertainment Group
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MTV Entertainment Group serves as the holdings company for Paramount's mature-oriented, general entertainment brands; such as its namesake flagship MTV, Comedy Central, and Paramount Network.[42] It oversees the MTV Entertainment Studios, which itself owns MTV Animation.
- MTV
- Comedy Central
- South Park Digital Studios (joint venture with Trey Parker & Matt Stone's South Park Studios)
- CMT
- CMT Canada (10% with Corus Entertainment, who fully owns Nickelodeon's Canadian version)
- CMT Music
- Logo TV
- Paramount Network[43][44]
- Pop[45]
- TV Land
- VH1
- Smithsonian Channel
- Canada (6.67% minority stake; joint venture with Blue Ant Media)
Showtime Networks
Showtime Networks oversees the company's premium networks, which include its flagship service, The Movie Channel, and Flix.
- Showtime
- Showtime 2
- Showtime Showcase
- SHO×BET
- Showtime Extreme
- Showtime Family Zone
- Showtime Next
- Showtime Women
- The Movie Channel
- The Movie Channel Xtra
- Flix
Nickelodeon Group
The Nickelodeon Group (also known as "Nickelodeon Networks Inc."; and as its family distribution name "Paramount Kids and Family Group") is an American entertainment company that oversees Paramount's children's entertainment assets, including its namesake cable network and Nickelodeon Animation Studio.
Other assets
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Through its Networks division, Paramount also owns internet properties, such as MTV News and AwesomenessTV.
Former assets
Paramount ran a virtual world system, Virtual MTV, in the late 2000s.[46]
The company has owned various other internet properties including virtual pets website Neopets; Flash game websites AddictingGames.com and Shockwave.com; online content production company Atom Entertainment; along with RateMyProfessors.com, GameTrailers, and iFilm, all of which have been shut down or sold off during 2000s and 2010s.
During the first quarter of 2008, iFilm was merged into Spike with its website re–branded and re–purposed as Spike.com.[47]
In 2014, Viacom purchased a stake in multi-channel network Defy Media, while offloading GameTrailers, Addicting Games, and Shockwave to Defy.[48]
Harmonix and gaming
In 2006, Viacom acquired Harmonix, a video game studio oriented towards music video games and the original developer of the Guitar Hero franchise, for $175 million.[49] The two subsequently collaborated on the creation of Rock Band.[50] That year, Viacom also acquired the gaming–oriented communications platform Xfire.[51]
In 2010, Harmonix was divested to an investment firm to become an independent studio,[52][53] and Xfire was sold.[54]
In 2011, Viacom established a short–lived, in–house development studio known as 345 Games, which was dedicated primarily to developing games based on Comedy Central, MTV and Spike properties.[55]
References
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