Vitrue, Inc.

Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.

Vitrue, Inc.

Industry	social media publishing software
Founded	May 2006
Founder	Reggie Bradford
Successor	Oracle Corporation
Headquarters	Atlanta
Products	software-as-a-service (SaaS)
Services	Publishing, management, moderation & measurement of customer relations across the social web

History

Reggie Bradford in 2008

Vitrue, Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners.^[1] The company offers software and services to manage customer relations across the social web.

Virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, the company released Vitrue Tabs.

Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006.^[2] As of 2011^[update], Virtue is undergoing global expansion.^[3]

On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.^[4]

Competitors in the space include Hearsay Social and Social Ware.^[5]

References

1. "Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform". May 8, 2006. Archived from the original on January 16, 2008. Retrieved September 12, 2009.
2. "User-Created Ad Technology Developer Vitrue Raises $2.2 Million". Digital Media Wire. May 8, 2006.
3. "Vitrue Expands into Four Additional U.S. Markets".
4. • "Oracle Buys Vitrue".
5. Takahashi, Dean (July 28, 2011). "Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media". The New York Times. Retrieved October 5, 2011.