Corel Ventura

Ventura Publisher was the first popular desktop publishing package for IBM PC compatible computers running the GEM extension to the DOS operating system. The software was originally developed by Ventura Software, a small software company founded by John Meyer,^[1] Don Heiskell, and Lee Jay Lorenzen, all of whom met while working at Digital Research. It ran under an included run-time copy of Digital Research's GEM.^[1]

Corel Ventura

Screenshot of Corel Ventura 10
Developer(s)	Alludo
Initial release	1986; 38 years ago (1986)
Final release	10 / 2002; 22 years ago (2002)
Operating system	GEM, OS/2, Windows, Macintosh
Available in	English
Type	Desktop publishing
License	Commercial proprietary software
Website	https://www.coreldraw.com/en/pages/old-brands/corel-ventura/

History

The first version of Ventura Publisher was released in late 1986,^[1][2][3] with worldwide distribution by Xerox. Xerox would later purchase all rights to the source code from Ventura Software in 1990.

Ventura Publisher had some text editing and line drawing capabilities of its own, but it was designed to interface with a wide variety of word processing and graphics programs rather than to supplant them. To that end, text was stored in, loaded from, and saved back to word processor files in the native formats of a variety of word processors, including WordPerfect, WordStar, and early versions of Microsoft Word,^[4] rather than being incorporated into the chapter files. This allowed users to continue using their favorite word processors for major text changes, spelling checks, and so forth.^[3] Paragraphs other than default body text were tagged with descriptive tagnames that were entirely user-defined, and characters and attributes that have no native equivalent in a given word processor were represented with standardized sequences of characters. When working with the files outside of Ventura Publisher, these paragraph tags and special character and attribute codes could be freely changed, the same as any other text. These tags looked very much like HTML tags.

Ventura Publisher was the first major typesetting program to incorporate the concept of an implicit "underlying page" frame, and one of the first to incorporate a strong "style sheet" concept. It produced documents with a high degree of internal consistency, unless specifically overridden by the user. Its concepts of free-flowing text, paragraph tagging, and codes for attributes and special characters anticipated similar concepts inherent in HTML and XML. Likewise, its concept of "publication" files that tie together "chapter" files gave it the ability to handle documents hundreds (or even thousands) of pages in length as easily as a four-page newsletter.

The major strengths of the original DOS/GEM edition of Ventura Publisher were:

• Its ability to run, with reasonable response times, on a wide range of hardware (including 8086- and 286-based computers)^[3]
• Its ability to produce, by default, documents with a high degree of internal consistency
• Its automatic re-exporting of text to native word processor formats^[5][3]
• Its ability to print to a wide variety of devices, including PostScript, PCL, and InterPress laser printers and imagesetters,^[6] as well as certain popular dot-matrix and inkjet printers.^[7]

The original Ventura Software ceased operations in February 1990, and a new Ventura Software Inc. was formed at that time, an affiliated company of Xerox. The developers from the original company worked with the new Xerox Ventura Software company to produce Version 3.0 Gold. This was released in late 1990. Besides DOS/GEM, it was also available for Win16, Mac, and OS/2.^[8][9]

Xerox Ventura Publisher running on GEM

The three founders of the original Ventura Software no longer worked on the product after November 1990.

Version 4.0 was released in 1991. The last version released by Ventura Software Inc. was 4.1.1 in 1993.^[10]

The application was acquired by Corel in 1993.^[10] It was repackaged and soon released as Corel Ventura 4.2 without any major change in the application,^[11] other than to drop all support for platforms other than Microsoft Windows.

The first real Corel version was 5.0 (released in 1994), which made fundamental changes to both user interface and document structure.^[12] Because of this, and because of escalating hardware requirements of the various Corel versions, the original DOS/GEM edition still has a small number of die-hard users.

The application was rewritten for the Win32 platform and was released in 1996, labeled Corel Ventura 7 (instead of 6) so that it would match the version number of CorelDRAW. Corel Ventura 8 was released in 1998. The last published version was Corel Ventura 10 in 2002 (last updated in February 2003); it reportedly runs in Windows 10 under compatibility mode with some functional limitations after workarounds, and on Linux via Wine (verified in April 2020).

As an application with strengths in more structured documents, its main competitors were FrameMaker, QuarkXPress and later InDesign.

Reception

Approving of its "general excellence", Ian McKinnell of Personal Computer World wrote in January 1987 that Ventura Publisher for GEM was immediately usable with his Macintosh experience, and cited the macro feature as "a real improvement over Pagemaker on the Macintosh". He concluded that while it would not cause new users to buy a PC, for existing owners "Ventura Publisher is well worth investigating".^[13]

See also

• QuarkXPress
• Adobe FrameMaker
• Adobe InDesign
• Adobe PageMaker
• Microsoft Publisher
• Ready, Set, Go!
• Scribus
• Serif PagePlus
• Quark CopyDesk
• Quark Publishing System
• Timeworks Publisher / Publish-It! / KeyPublisher, an inexpensive Ventura clone that ran under GEM on the PC or the Atari ST without requiring a hard drive
• XTension

References

1. Miller, Michael J. (1 December 1986). "First Look: Ventura Publisher Ranks as a Serious Contender in Desktop Publishing Market". Infoworld. Vol. 8, no. 48. p. 53.
2. Miller, Michael J. (2 March 1987). "First Look: Three Systems Differ in Strengths, But Each Offers Hotshot Publishing". Infoworld. Vol. 9, no. 9. p. 44.
3. Freeze, Ken (2 March 1987). "Desktop Publishing on the PC has finally arrived". Infoworld. Vol. 9, no. 9. pp. 45–48.
4. Cavuoto & Berst 1988, p. 53,56,64.
5. Cavuoto & Berst 1988, p. 62-63.
6. Cavuoto & Berst 1988, p. 333,336.
7. Cavuoto & Berst 1988, p. 340.
8. Case Bradley, Julia; Floyd, Joanne; Sherman, Nancy; Mumbauer, Linda; Rittman, Sandra (1993). Desktop publishing using Ventura publisher 3.2, Macintosh version. Wm. C. Brown Communications, Inc. ISBN 0-697-16627-9.
9. "Xerox advertising". Computerworld (ad). Vol. XXIV, no. 51. 17 December 1990. p. 76.
10. Gruman, Galen (25 October 1993). "Desktop Publishing Giants". Infoworld. Vol. 15, no. 43. pp. 69–79.
11. Knibbe, Willem (25 October 1993). "Corel updates Ventura 4.2 with added speed, fonts". Infoworld. Vol. 15, no. 43. p. 19.
12. Gruman, Galen (20 March 1995). "Ventura has a brighter future in Corel Corp.'s hands". Infoworld. Vol. 17, no. 12. pp. 92–95.
13. McKinnell, Ian (January 1987). "Ventura Publisher" (PDF). Personal Computer World. pp. 178–182. Retrieved 2024-10-08.

• Desktop Publishing Using Ventura on the IBM-PC. Don Busché, Saddleback College, with Bernice Glenn, Desktop Publishing and Design Consultant. 1989 Prentice-Hall, Inc., Englewood Cliffs, New Jersey 07632. Paperback, 270 pages; includes monochromatic illustrations and 5 1/4" floppy data disk. ISBN 0-13-202235-4
• Cavuoto, James; Berst, Jesse (1988). Inside Xerox Ventura Publisher (2nd ed.). New Riders Publishing. ISBN 0934035-59-8.
• Cavuoto, James; Berst, Jesse (1990). Inside Xerox Ventura Publisher (3rd ed.). Ventana Press. ISBN 9780940087613.

External links

• Ventura Publisher brochure