Totino's

American brand of frozen pizza From Wikipedia, the free encyclopedia

Totino's

Totino's is a brand of frozen pizza products owned by General Mills, best known for their pizza rolls. Totino's was founded as a restaurant in the 1950s in Minneapolis, Minnesota, which expanded to frozen foods in the 1960s. They also operate the Jeno's brand.

Quick Facts Product type, Owner ...
Totinos
Product typeFrozen pizza and pizza products
OwnerGeneral Mills
CountryUnited States
Introduced1951; 74 years ago (1951) (Totino's)
1968; 57 years ago (1968) (Jeno's)
MarketsWorldwide
Previous ownersRose and Jim Totino (Totino's)
Jeno's Inc. (Jeno's)
Pillsbury Company
Websitewww.totinos.com
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History

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Totino's pepperoni pizza

Jim Totino founded a take-out pizzeria in Minneapolis, Minnesota, on February 7, 1951. After customers regularly tried to eat in the store, they expanded to a full-service restaurant,[1] which relocated to Mound's View in 2008 before closing in 2011.[2]

Totino's expanded as a frozen-pizza manufacturing company in the 1960s, first selling frozen pastas out of their restaurant, then expanding to frozen pizza when they purchased a plant in St. Louis Park, Minnesota in 1961.[1] In 1970, they built a larger-capacity plant in Fridley.[1] The Totinos sold their frozen pizza business to the Pillsbury Company in 1975, where Rose Totino was named as vice-president.[3] After the acquisition, Rose Totino helped develop a new in-house crust and the brand grew nationwide.[1] By the 1970s, they were the top-selling frozen pizza in the United States.[4] Totino-Grace High School in Fridley was renamed after the brand's founders in 1980.[5]

Separately, Jeno Paulucci developed a series of food businesses starting in the late 1940s, including the Chun King line of Chinese foods.[6] After selling Chun King in 1966, he founded Jeno's Inc. in 1968, where cook and product developer Beatrice Ojakangas developed pizza rolls,[7][8] a type of egg roll filled with pizza ingredients. The first pizza roll flavor was cheese.[6] In 1985, Paulucci sold his Jeno's Pizza Rolls brand to Pillsbury for $135 million.[9]

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Totino's pizza rolls

The Jeno's line of pizza rolls was rebranded as Totino's in 1993.[10] Totino's was acquired by General Mills with its purchase of Pillsbury in 2001.[1]

Health and nutrition issues

On November 1, 2007, Totino's and Jeno's brand pizza were recalled for E. coli contamination.[11]

Totino's products contain cheese substitutes made with hydrogenated oil.[12] Totino's products have been criticized for their high amount of trans fat[13] and sodium.[14] In 2011, Consumer Reports rated Totino's as "only fair for nutrition" because of "high total fat and trans fat and low fiber."[15] [16] Packaging on Totino's brand pizza now indicates 0 trans fats per serving.[17]

In pop culture

Saturday Night Live featured a popular series of ad parodies for Totino's Pizza Rolls in the 2010s, starring Vanessa Bayer.[18]

See also

References

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