The Story of Park's Marriage Contract

The Story of Park's Marriage Contract (Korean: 열녀박씨 계약결혼뎐) is a South Korean television series starring Lee Se-young, Bae In-hyuk, Joo Hyun-young, Yoo Seon-ho, and Jo Bok-rae [ko]. It aired on MBC TV from November 24, 2023, to January 6, 2024, every Friday and Saturday at 21:50 (KST).^[8] It is also available for streaming on Wavve in South Korea,^[9] and on Viu and Viki in selected regions.^[10][11]

The Story of Park's Marriage Contract
Promotional poster
Hangul	열녀박씨 계약결혼뎐
Hanja	열녀박씨 契約結婚뎐
Literal meaning	The Virtuous Woman Park Got Married by Contract
Revised Romanization	Yeollyeobakssi gye-yakgyeolhondyeon
McCune–Reischauer	Yŏllyŏpakssi kyeyangkyŏrhondyŏn
Genre	Romantic comedy[1] Period drama[2] Fantasy[2]
Based on	The Story of Park's Marriage Contract by Angelique and Kim Neo-ul
Developed by	Jang Jae-hoon[3] Kim Seong-wook[3]
Written by	Go Nam-jeong[4]
Directed by	Park Sang-hoon[4] Kang Chae-won[3]
Starring	Lee Se-young Bae In-hyuk Joo Hyun-young Yoo Seon-ho Jo Bok-rae [ko]
Music by	Noh Hyung-woo[5]
Country of origin	South Korea
Original language	Korean
No. of episodes	12
Production
Executive producer	Moon Seon-ho[3]
Producers	Seo Jang-won[5] Choi Hee-seok[3] Yoo Hyun-jong[3]
Cinematography	Choi Jung-soon[5] Lee Sung-min[5]
Editors	Park So-young[5] Song Mi-kyung[5]
Running time	70 minutes[6]
Production company	Chorokbaem Media[4]
Budget	₩15.4 billion[7]
Original release
Network	MBC TV
Release	November 24, 2023 (2023-11-24) – January 6, 2024 (2024-01-06)

Synopsis

The Story of Park's Marriage Contract tells the story of Park Yeon-woo, a Joseon Confucian girl who struggles to return to Joseon after time-travelling 200 years in time to the year 2023 after being thrown into a well (murdered at the behest of her mother-in-law) by an unknown person after the death of her husband, Kang Tae-ha. This "murder" is driven by the advantages accrued by virtuous women's families.

Cast

Main

• Lee Se-young as Park Yeon-woo^[12]
  • Lee Seol-ah as young Park Yeon-woo^[5]

A very recently-widowed young noblewoman from the Confucian Joseon era who time-travels to the year 2023. She is a great seamstress and dressmaker in Hanyang and Tae-ha's fake bride.

• Bae In-hyuk as Kang Tae-ha^[13]
  • Kim Seo-joon as young Kang Tae-ha^[5]

The vice president of SH Seoul who is a standoffish man that prioritizes logic over emotions and a potential successor to SH Group.

• Joo Hyun-young as Sa-wol^[14]

Yeon-woo's handmaid and best friend, she is talkative, reckless, and has a good sense of humor.

• Yoo Seon-ho as Kang Tae-min^[15]

Tae-ha's half-brother who is a 3rd generation chaebol and a famous celebrity with a comical personality.

• Jo Bok-rae [ko] as Hong Seong-pyo^[16]

Tae-ha's secretary.

Supporting

Tae-ha's family

• Jin Kyung as Min Hye-suk / Lady Yoon^[17]

Tae-ha's stepmother and Tae-min's biological mother who is a representative of SH Seoul. She is a greedy person who has to have everything she wants and who ruthlessly cuts off anything that harms her.

• Chun Ho-jin as Kang Sang-mo / Lord Kang^[18]

Chairman of SH Group and Tae-ha's grandfather.

• Son So-mang as Kang Hae-ryeong / Lady Ma-cheon^[19]

Chairman Kang's youngest daughter and Tae-ha's aunt.

• Jung Si-yul as Lee Seo-jun^[20]

Hae-ryeong's son.

SH employees

• Lee Jun-hyeok as Hwang Myeong-su / Hwang Deok-gu^[20]

Director of SH Seoul and Hye-suk's right hand man.

• Kwon Ah-reum as Yoo Ha-na^[21]

An assistant manager of SH Seoul's marketing team.

• Jung Shi-ah as Oh Hyun-jung^[22]

SH Seoul's marketing team leader.

• Noh Jong-hyun as Lee Seok-ju^[23]

A new member of SH Seoul's marketing team.

Midam

• Kim Yeo-jin as Park Yeon-woo's Joseon Mother / Lee Mi-dam^[24]

Representative of the hanbok brand "Midam".

• Park Yeon-woo as Do Yun-jae^[20]

Manager and chief designer of Midam.

Others

• Lee Young-jin as Cheon Myeong^[25]
  • Kim Tae-yeon [ko] as young Cheon Myeong^[26]

A mysterious guardian deity who watches over Yeon-woo.

• Oh Yu-jin as Hong Na-rae^[27]

Seong-pyo's younger sister. She is a job seeker with a positive personality, she teaches Park Yeon-woo, who came from Joseon, how to adapt to the "new Joseon".

• Kim Jung-don as Choi Hyun-wook^[20]

A talented cardiac surgery professor.

Extended

• Choi Go-yun as Secretary Choi^[28]

Min Hye-suk's secretary.

• Shin Su-hyun as Kim Ha-young^[29]

A bride who was originally supposed to contract marriage with Tae-ha.

• Nam Myeong-ryeol as Park Yeon-woo's grandfather^[30]

Special appearances

• Um Hyo-sup as Inspector Park Jae-won^[31]

Yeon-woo's father.

• Kim Do-ah as a princess^[32] / Jenny^[33]
• Kim Hyun as Court Lady Cho / May Hyun Kim^[33]
• Lee Min-woo as the king^[34]
• Lee Hyun-geol [ko] as a dress shop owner^[5]
• Ahn Gil-kang as Mr. Yoon^[35]
• Jeon Ye-seo as Yoon Am^[36]
• Nam Gyu-ri as Yoon-hee^[37]

Tae-ha's mother.

• Song Ok-sook as the queen dowager^[38]

Original soundtrack

Part 1

Released on November 25, 2023

No.	Title	Lyrics	Music	Artist	Length
1.	"If the World Separate Us" (이 생이 우릴 갈라놔도)	Yoon Da-on	Yoon Da-on Yoon Kwae-jin	Seodo	3:25
2.	"If the World Separate Us" (이 생이 우릴 갈라놔도; Inst.)		Yoon Da-on Yoon Kwae-jin		3:25
Total length:					6:50

Part 2

Released on December 2, 2023

No.	Title	Lyrics	Music	Artist	Length
1.	"The Reason" (이유)	VIP	VIP	Lim Han-byul	3:40
2.	"The Reason" (이유; Inst.)		VIP		3:49
Total length:					7:20

Part 3

Released on December 2, 2023

No.	Title	Lyrics	Music	Artist	Length
1.	"My Whole World Is You" (온 세상이 나에게)	Park Hee-soo Lee Dong-wook (Sentiano)	Lee Dong-wook (Sentiano) Park Hee-soo	Yuju	3:35
2.	"My Whole World Is You" (온 세상이 나에게; Inst.)		Lee Dong-wook (Sentiano) Park Hee-soo		3:35
Total length:					7:10

Part 4

Released on December 16, 2023

No.	Title	Lyrics	Music	Artist	Length
1.	"Like a Dream" (꿈처럼)	Lucky Clover (AVEC)	Lucky Clover (AVEC)	Song Ha-ye	4:09
2.	"Like a Dream" (꿈처럼; Inst.)		Lucky Clover (AVEC)		4:09
Total length:					8:18

Part 5

Released on December 22, 2023

No.	Title	Lyrics	Music	Artist	Length
1.	"Can't Reach It" (닿을 듯 닿을 수 없구나)	Choe Han-sol Kim Min-gi Moon Si-on	Choe Han-sol Kim Min-gi Moon Si-on	Shin Ye-young	3:46
2.	"Can't Reach It" (닿을 듯 닿을 수 없구나; Inst.)		Choe Han-sol Kim Min-gi Moon Si-on		3:46
Total length:					7:32

Part 6

Released on January 6, 2024

No.	Title	Lyrics	Music	Artist	Length
1.	"Dreaming for a Moment" (잠시 꿈을 꾼다 생각할게요)	Kim Seung-chan Chae Yoon	Kim Seung-chan Chae Yoon Banana GaraG	Lim Sang-hyun	4:16
2.	"Dreaming for a Moment" (잠시 꿈을 꾼다 생각할게요; Inst.)		Kim Seung-chan Chae Yoon Banana GaraG		4:16
Total length:					8:32

Reception

The Story of Park's Marriage Contract has been notably successful in Asian market according to Viu. Data shows that the series placed second in Thailand, fourth in Hong Kong and Malaysia, fifth in the Philippines and Singapore, and sixth in Indonesia from December 4 to 10, 2023.^[39] According to global OTT platform Rakuten Viki, from December 31, 2023 to January 7, 2024, the series ranked first in 47 countries, including the United States, Canada, the United Kingdom, France, and the Netherlands.^[40] It also ranked within the top 5 in 64 other countries.^[41]

Viewership

Season		Episode number												Average
		1	2	3	4	5	6	7	8	9	10	11	12
	1	1.001	1.192	1.154	1.241	1.359	1.791	1.561	1.598	N/A	N/A	1.528	1.741	1.257

The Story of Park's Marriage Contract : South Korea viewers per episode (millions)

Source: Audience measurement performed nationwide by Nielsen Korea.^[42][A]

Average TV viewership ratings

Ep.	Original broadcast date	Average audience share
		Nielsen Korea[42][43]		TNmS[44]
		Nationwide	Seoul	Nationwide
1	November 24, 2023	5.6% (8th)	5.3% (7th)	4.8% (11th)
2	November 25, 2023	5.9% (7th)	5.8% (7th)	5.2% (9th)
3	December 1, 2023	6.7% (6th)	6.7% (4th)	5.8% (9th)
4	December 2, 2023	6.4% (5th)	6.2% (5th)	4.9% (10th)
5	December 8, 2023	7.4% (4th)	7.2% (4th)	6.5% (7th)
6	December 9, 2023	9.6% (2nd)	9.8% (2nd)	N/A
7	December 15, 2023	8.7% (3rd)	8.9% (3rd)	6.1% (9th)
8	December 16, 2023	8.0% (3rd)	7.6% (3rd)	N/A
9	December 22, 2023	7.4% (4th)	7.4%[45]
10	December 23, 2023	7.6% (2nd)	7.1%[46]
11	January 5, 2024	8.0% (5th)	7.8% (4th)
12	January 6, 2024	9.3% (3rd)	9.4% (2nd)
Average		7.6%	7.4%	—[B]
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings. N/A denotes ratings that were not published.

Accolades

Name of the award ceremony, year presented, category, nominee(s) of the award, and the result of the nomination

Award ceremony	Year	Category	Nominee / Work	Result	Ref.
MBC Drama Awards	2023	Best New Actress	Joo Hyun-young	Won	[47]
		Excellence Award, Actor in a Miniseries	Bae In-hyuk	Won
		Top Excellence Award, Actress in a Miniseries	Lee Se-young	Won
		Best Couple Award	Bae In-hyuk and Lee Se-young	Nominated	[48]
		Best New Actor	Yoo Seon-ho	Nominated	[49]
		Best Supporting Actor	Jo Bok-rae [ko]	Nominated	[50]
		Best Supporting Actress	Jin Kyung	Nominated	[51]
		Drama of the Year	The Story of Park's Marriage Contract	Nominated	[52]

Notelist

1. The average viewership numbers is calculated based on the published viewership numbers. The exact average viewership numbers is unknown due to multiple unpublished viewership numbers.
2. Due to multiple unpublished ratings, the exact average rating is unknown.

References

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34. Ahn, Byeong-gil (November 28, 2023). 이민우 '열녀박씨' 번쩍 '안다행' 번쩍 [Lee Min-woo's 'The Virtuous Woman Park' flashes 'I'm glad I know' flashes] (in Korean). Sports Kyunghyun. Archived from the original on November 28, 2023. Retrieved November 28, 2023 – via Naver.
35. 원녀, 새조선에 오다! [Old Maiden Comes to New Joseon!]. The Story of Park's Marriage Contract. Episode 2 (in Korean). November 25, 2023. MBC TV. Archived from the original on May 4, 2024. Retrieved May 4, 2024.
36. Jin, Byung-hoon (December 2, 2023). '열녀박씨 계약결혼뎐' 이세영, 위작 알아보며 배인혁 구했다...달콤한 키스까지 [Lee Se-young, 'The Virtuous Woman Park Got Married by Contract', recognized the forgery and saved Bae In-hyuk...Even a sweet kiss]. NBN TV (in Korean). Archived from the original on January 8, 2024. Retrieved May 4, 2024.
37. Hwang, Yeon-yeon (December 12, 2023). 남규리, 배인혁 엄마 됐다...'열녀박씨' 특별출연 [Nam Gyu-ri and Bae In-hyuk become parents...Special appearance in 'Mr. Park'] (in Korean). Star1. Archived from the original on December 12, 2023. Retrieved December 22, 2023 – via Naver.
38. Kim, Min-jung (January 6, 2024). '열녀박씨 계약결혼뎐' 이세영, '조선 배인혁' 잃었지만 '현대 배인혁' 얻고 '해피 엔딩' (종합) ['The Virtuous Woman Park Got Married by Contract' Lee Se-young loses 'Joseon Bae In-hyuk' but gains 'Modern Bae In-hyuk' and 'Happy Ending' (Comprehensive)] (in Korean). iMBC. Archived from the original on January 22, 2024. Retrieved May 6, 2024 – via Naver.
39. Schwartz, William (December 19, 2023). "[HanCinema's News] "The Story of Park's Marriage Contract" Tops Viu Charts in Asia". HanCinema. Archived from the original on December 20, 2023. Retrieved December 20, 2023.
40. 남, 혜연. ""역시 로맨스는 'K-로맨스'지~" '열녀박씨 계약결혼뎐' 미국→영국 47개국 1위". Naver News (in Korean). Archived from the original on January 11, 2024. Retrieved January 11, 2024.
41. 황, 소영. "이세영·배인혁 '열녀박씨' 47개국 1위 포함 111개국 톱5". Naver News (in Korean). Archived from the original on January 11, 2024. Retrieved January 11, 2024.
42. Nielsen Korea ratings:

    • "Ep. 1". Nielsen Korea (in Korean). November 24, 2023. Archived from the original on November 25, 2023. Retrieved November 25, 2023.
    • "Ep. 2". Nielsen Korea (in Korean). November 25, 2023. Archived from the original on November 26, 2023. Retrieved November 26, 2023.
    • "Ep. 3". Nielsen Korea (in Korean). December 1, 2023. Archived from the original on December 1, 2023. Retrieved December 2, 2023.
    • "Ep. 4". Nielsen Korea (in Korean). December 2, 2023. Archived from the original on December 4, 2023. Retrieved December 3, 2023.
    • "Ep. 5". Nielsen Korea (in Korean). December 8, 2023. Archived from the original on December 9, 2023. Retrieved December 9, 2023.
    • "Ep. 6". Nielsen Korea (in Korean). December 9, 2023. Archived from the original on December 10, 2023. Retrieved December 10, 2023.
    • "Ep. 7". Nielsen Korea (in Korean). December 15, 2023. Archived from the original on December 15, 2023. Retrieved December 16, 2023.
    • "Ep. 8". Nielsen Korea (in Korean). December 16, 2023. Archived from the original on December 17, 2023. Retrieved December 17, 2023.
    • "Ep. 11". Nielsen Korea (in Korean). January 5, 2024. Archived from the original on January 10, 2024. Retrieved January 10, 2024.
    • "Ep. 12". Nielsen Korea (in Korean). January 6, 2024. Archived from the original on January 10, 2024. Retrieved January 10, 2024.
43. 열녀박씨 계약결혼뎐 시청률 [The Story of Park's Marriage Contract ratings] (in Korean). Nielsen Korea. Archived from the original on January 7, 2024. Retrieved January 7, 2024 – via Daum.
44. TNmS ratings:

    • "Ep. 1". Break News (in Korean). November 25, 2023. Archived from the original on November 25, 2023. Retrieved November 25, 2023.
    • "Ep. 2". Break News (in Korean). November 26, 2023. Archived from the original on November 26, 2023. Retrieved November 26, 2023.
    • "Ep. 3". Break News (in Korean). December 2, 2023. Archived from the original on December 2, 2023. Retrieved December 2, 2023.
    • "Ep. 4". Break News (in Korean). December 3, 2023. Archived from the original on December 3, 2023. Retrieved December 3, 2023.
    • "Ep. 5". Break News (in Korean). December 9, 2023. Archived from the original on December 9, 2023. Retrieved December 9, 2023.
    • "Ep. 7". Break News (in Korean). December 16, 2023. Archived from the original on December 19, 2023. Retrieved December 16, 2023.
45. Lee, Yoo-min (December 23, 2023). 배인혁, 母 죽인 범인 천호진?...최고 9.1% (열녀박씨)[종합] [Bae In-hyuk, criminal Cheon Ho-jin is the one who killed mother?...The best 9.1% (Yeolnyeo Park) [Comprehensive]] (in Korean). Sports Kyunghyang. Archived from the original on December 24, 2023. Retrieved December 24, 2023 – via Naver.
46. Ahn, Yoon-ji (December 24, 2023). '열녀박씨' 이세영, 이준혁에 당한 배인혁 구하기..최고 8.7%[종합] ['Yeolnyeo Park' Lee Se-young saves Bae In-hyuk from Lee Joon-hyuk..The best 8.7% [Comprehensive]] (in Korean). Star News. Archived from the original on December 24, 2023. Retrieved December 24, 2023 – via Naver.
47. Cha, Hye-rin (December 30, 2023). [2023 MBC 연기대상] '연인' 남궁민, 이변 없이 대상 수상... "큐 사인이 가장 행복한 배우" [[2023 MBC Drama Awards] 'My Dearest' Namkoong Min wins the grand prize without any incidents..."Cue sign is the happiest actor"] (in Korean). MBC Entertainment. Archived from the original on December 30, 2023. Retrieved December 30, 2023 – via Naver.
48. Cha, Hye-rin (December 30, 2023). [2023 MBC 연기대상] '연인' 남궁민♥안은진, 시청자가 뽑은 '베스트 커플상' [[2023 MBC Drama Awards] 'My Dearest' Namkoong Min♥An Eun-jin, 'Best Couple Award' Voted by Viewers] (in Korean). MBC Entertainment News. Archived from the original on January 6, 2024. Retrieved January 6, 2024 – via Naver.
49. Cha, Hye-rin (December 30, 2023). [2023 MBC 연기대상] '연인' 김무준·김윤우 '신인상' 수상 "영광스러운 상 감사해" [[2023 MBC Drama Awards] 'Lovers' Kim Moo-jun and Kim Yun-woo win 'Rookie Award' "Thank you for this glorious award"] (in Korean). MBC Entertainment News. Archived from the original on January 6, 2024. Retrieved January 6, 2024 – via Naver.
50. Kim, Hyun-jeong (December 30, 2023). '연인' 최영우 조연상 "토종 한국인, 데뷔 20년만 첫 상" [MBC 연기대상] ['My Dearest' Choi Young-woo Best Supporting Actor "Native Koreans Win First Award in 20 Years After Debut" [MBC Drama Awards]] (in Korean). Xports News. Archived from the original on December 31, 2023. Retrieved December 31, 2023.
51. Kim, Hyun-jeong (December 30, 2023). '결혼' 차청화, 조연상 "♥자기 행복하게 살자" [MBC 연기대상] ['Marriage' Cha Chung-hwa, Best Supporting Actor "♥Let's Live Happily Ever After" [MBC Drama Awards]] (in Korean). Xports News. Archived from the original on December 31, 2023. Retrieved December 31, 2023 – via Naver.
52. Kim, Hyun-jeong (December 30, 2023). '연인', 올해의 드라마상...김상용 감독 "남궁민, 영혼의 파트너" [MBC 연기대상] ['Lovers' Wins Drama of the Year...Director Kim Sang-yong "Namkoong Min, Soul Partner" [MBC Drama Awards]] (in Korean). Xports News. Archived from the original on December 31, 2023. Retrieved December 31, 2023 – via Naver.

External links

• Official website (in Korean)
• Production website at Chorokbaem Media (in Korean)
• The Story of Park's Marriage Contract at IMDb 
• The Story of Park's Marriage Contract at HanCinema