The Midnight Special is an American late-night musical variety series originally broadcast on NBC from 1972 to 1981, created and produced by Burt Sugarman. It premiered as a TV special on August 19, 1972, and then began its run as a regular series from February 3, 1973, to March 27, 1981.[2] The 90-minute program aired on Saturday mornings at 1 a.m. ET/PT after the Friday night edition of The Tonight Show Starring Johnny Carson.[3]
| The Midnight Special | |
|---|---|
 | |
| Genre | Music variety show |
| Created by | Burt Sugarman |
| Presented by | Various guest hosts (1972–1975, 1976–1981) Helen Reddy (1975–1976) |
| Narrated by | Wolfman Jack |
| Opening theme | "Midnight Special" performed by Johnny Rivers |
| Country of origin | United States |
| Original language | English |
| No. of episodes | 350[1] |
| Production | |
| Executive producer | Burt Sugarman |
| Producers |
|
| Production location | NBC Studios in Burbank, CA |
| Running time | 90 min |
| Production company | Burt Sugarman Productions |
| Original release | |
| Network | NBC |
| Release | August 19, 1972 – March 27, 1981 |
| Related | |
| Tomorrow | |
Like its syndicated late-night cousin Don Kirshner's Rock Concert, the show typically featured guest hosts, except for a period from July 1975 through March 1976 when singer Helen Reddy served as the regular host. Wolfman Jack served as the announcer and frequent guest host. The program's theme song, a traditional folk song called "Midnight Special", was performed by Johnny Rivers.
The Midnight Special was noted for featuring musical acts performing live, which was unusual since most television appearances during the era showed performers lip-synching to prerecorded music.[citation needed] The series also occasionally aired vintage footage of older acts, such as Bill Haley & His Comets. The program also featured occasional performances of comedians such as Steve Martin,[4] Richard Pryor, Andy Kaufman, and George Carlin.
History
In 1972,[5] producer Burt Sugarman pitched the program as a means for NBC to capitalize on a potential audience. "Our aim was to reach for the 18-33 age bracket, the young married and daters who attend concerts and movies but don't watch much television," Sugarman said.[6]
At the time, none of the Big Three television networks had programming on after 1:00 am Eastern time, as common practice by most stations was to sign off after the final program. Despite a lack of competition in that timeslot, NBC initially rejected the idea. The rejection led Sugarman to buy the air time for the premiere on his own as a brokered show, convincing Chevrolet to become the show's first sponsor. It premiered with ratings high enough for NBC to reconsider its decision, and the network subsequently bought the program.[1] NBC also reasoned that the additional weekly hour and a half of programming would allow NBC to recoup some revenue lost as a result of the Public Health Cigarette Smoking Act, which banned the advertising of tobacco on television effective January 1, 1971.[7]
The pilot for the series aired on August 19, 1972. It was presented as a 90-minute special encouraging young people to vote in the upcoming Presidential election. Nielsen ratings for the premiere episode were a success, with 4.4%, or approximately 5 million television sets "tuned in", and 32% of those watching TV during that time period were watching The Midnight Special.[8] Several months later, on February 3, 1973, it premiered as a weekly series.[9] Initially, it was scheduled to run 26 consecutive weeks.[10] Within eight months of its premiere, The Midnight Special had proven that programming in the later time period was viable, and NBC would expand its programming in the time slot to five days a week with the addition of the talk show Tomorrow, hosted by Tom Snyder, the other four nights.[7]
The Midnight Special's original time slot was on Saturdays from 1:00 to 2:30 a.m. in the Eastern and Pacific time zones (Midnight to 1:30 a.m. Central and Mountain).[11] When The Tonight Show's run time was shortened from ninety to sixty minutes in September 1980, The Midnight Special was moved to 12:30 a.m. (ET/PT)/11:30 p.m. (CT/MT), maintaining its 90-minute run time.[12]
In 1978, at the height of the disco craze, the set was changed to resemble a disco nightclub complete with a platform dance floor. Wolfman Jack stood behind an elevated DJ booth. By fall 1979, as the genre's popularity waned, the disco set was replaced.[12] The show was canceled in March 1981 and remained on air in reruns until May 1981.[13][14][15]
Guest stars
Some notable guest stars and hosts included:
- ABBA
- AC/DC
- Aerosmith
- America
- Hoyt Axton
- New Birth
- Badfinger
- Joan Baez
- The Bay City Rollers
- The Beach Boys
- The Bee Gees
- Jerry Bell
- Chuck Berry
- Bobby Bland
- Blondie
- David Bowie
- Bread
- Brooklyn Dreams
- James Brown
- The Cars
- The Chambers Brothers
- Ray Charles
- Cheap Trick
- Lou Christie
- Petula Clark
- Alice Cooper
- Jim Croce
- Billy Crystal
- Bo Diddley
- The Doobie Brothers
- Earth, Wind & Fire
- Electric Light Orchestra
- Mama Cass Elliot
- Jose Feliciano
- Fleetwood Mac
- Flo & Eddie
- Focus
- Frankie Valli and the Four Seasons
- Peter Frampton
- Aretha Franklin
- Marvin Gaye
- Genesis
- Andy Gibb
- Lesley Gore
- Gladys Knight & the Pips
- Golden Earring
- Goldstar
- Al Green
- The Guess Who
- Heart
- John Lee Hooker
- Janis Ian
- The Jackson 5
- Rick James
- Billy Joel
- Elton John
- Journey
- KC and the Sunshine Band
- Andy Kaufman
- B.B. King
- King Crimson
- The Kinks
- Kiss
- Kris Kristofferson
- Jerry Lee Lewis
- The Lennon Sisters
- Gordon Lightfoot
- Little Feat
- Loggins & Messina
- Barry Manilow
- Steve Martin
- Seals and Crofts
- Eddie Money
- Van Morrison
- Anne Murray
- Randy Newman
- Olivia Newton-John
- The New York Dolls
- Ted Nugent
- The O'Jays
- Dolly Parton
- Prince
- Richard Pryor
- Robert Fripp
- Helen Reddy
- REO Speedwagon
- Minnie Riperton
- Linda Ronstadt
- Lynn Anderson
- Rare Earth
- Roxy Music
- Diana Ross
- T. Rex
- Rufus
- Todd Rundgren
- The Shadows of Knight
- Shirley and Lee - (nb * below)
- The Spinners
- The Sylvers
- Status Quo
- Steely Dan
- Rod Stewart
- Sugarloaf
- Donna Summer
- Tom Petty and the Heartbreakers
- The Three Degrees
- Thin Lizzy
- Big Mama Thornton
- The Tubes
- Ike & Tina Turner Revue
- Village People
- War
- Jennifer Warnes
- Muddy Waters
- Weather Report
- Barry White
- Paul Williams
- Wishbone Ash
- Wolfman Jack
- Gary Wright
- XTC
- ELO had more appearances than any other band with seven.
- Shirley and Lee were introduced in 1974 singing 'Let the Good Times Roll', when actually 'Lee' wasn't on stage; 'Shirley' was singing with Steeltown Records Founder and Hollywood Shuffle actor Lou 'Ludie' Washington.
- The show presented The 1980 Floor Show, the last performance of David Bowie as Ziggy Stardust. It was broadcast on November 16, 1973, and was taped a month earlier from specially-commissioned performances at the Marquee Club in Soho, London.[16]
Parody
The show was parodied with a song by comedian Ray Stevens in 1974 called "The Moonlight Special" playing Mr. Sheepdog (Wolfman Jack), whose guest included Mildred Queen and the Dipsticks (Gladys Knight), Agnes Stoopa (Alice Cooper and his pet chicken (From the 1969 "Chicken incident" in Toronto)), and Jerry Joe Henly Jimmy (Jerry Lee Lewis).[17]
Cancellation
The series was canceled by NBC at the request of Dick Ebersol as part of a deal for him to take over the then-ailing Saturday Night Live.[18] Because there was no time for NBC to develop a new show from scratch in light of the urgent SNL situation, The Midnight Special was replaced by SCTV, a weekly Canadian sketch comedy series performed by members of the Toronto satellite of Chicago's The Second City improvisational troupe. That program, in turn, would later be replaced with another music show, Friday Night Videos, in 1983, also produced initially by Ebersol.
DVD release
In 2006, a DVD collection entitled Burt Sugarman's Midnight Special was made available by Guthy-Renker through television and radio infomercials. In 2014, an 11-DVD collection entitled The Midnight Special was released by Star-Vista through standard retail channels.
See also
References
External links
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