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Showroom and Resource Centre From Wikipedia, the free encyclopedia
Thailand Creative & Design Center (TCDC, Thai: ศูนย์สร้างสรรค์การออกแบบ) is a public resource center in Thailand focused on the design and creative industries. It was founded in 2004 as part of the Office of Knowledge Management and Development, a government-owned public organization, and opened on 14 November 2005. Its oversight was transferred to the newly created Creative Economy Agency (Public Organization) in 2018.[1][2]
ศูนย์สร้างสรรค์การออกแบบ | |
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| Formation | 2004 |
|---|---|
| Headquarters | Grand Postal Building, Bangkok, Thailand |
Parent organization | Creative Economy Agency |
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The main objective of TCDC is to facilitate access to knowledge for Thai residents, as well as inspiring Thai people to be creative through workshops, activities and inspirations from the successful designers worldwide. TCDC also focuses on working with Thai SME start-ups and designers, mainly by creating awareness of the value of creative businesses and designs. At the same time, TCDC also helps promote Thai designers on the international market.
TCDC's headquarters, and its resource center, is located in the Grand Postal Building in Bangrak District, Bangkok. Its branches include Emporium (in co-operation with AIS under the name of AIS.D.C.) and Ideo-Q Samyan. TCDC also has regional centers in Chiang Mai and Khon Kaen.[3][4][5][6]
After the economic crisis, the government led by Pol. Lt. Col. Thaksin Shinawatra implemented a strategy to revitalize the economy and enhance the country's competitiveness. The government focused on management to make it easier for people to access the "funding source," resulting in an expansion of consumption and some economic growth for Thailand. However, to maintain a continuous and sustainable growth rate in an era where all countries around the world can keep up with technology, the government must accelerate infrastructure development to expand opportunities for people to access "knowledge" (knowledge software) and stimulate new creativity. This will lead to the creation of thinkers, designers, and a new generation of entrepreneurs who combine "capital" with "creativity" to develop and create value for locally produced goods and services.[7]
Established in September 2003 as a specialized agency under the supervision of Office of Knowledge Management and Development which is a public organization. Established according to the Royal Decree Establishing the Office of Knowledge Management and Development B.E. 2547[8]
Currently, the Thailand Creative & Design Center (TCDC) is a government agency under the Creative Economy Agency (Public Organization) which operates under the Office of the Prime Minister. It was established by royal decree "Establishing the Creative Economy Promotion Agency (Public Organization) B.E. 2561".[9]
"Thailand Creative & Design Center (TCDC) was established to integrate the excellence of Thai society and culture with contemporary knowledge and technology. TCDC is rather focuses on being a "resource center for creativity", to inspire and ignite creative thinking in Thai society through providing global knowledge sharing processes including exhibitions, lectures, workshops, and various learning resources for both knowledge and entertainment, creating a vital foundation for the development of the country's human resources.[10]
The concept of TCDC aims to collect and present new knowledge and technology to the general public and community as a learning and discussion resource on design, creativity, art, culture, and various inventions without limiting to specific disciplines or fields. This allows visitors to study and explore various information freely.[10]
With this concept in mind, TCDC emphasizes creating a place that reflects the uniqueness of Thailand, such as presenting Thai art and design that represent the country's identity, exhibiting high-quality products that balance Thai tradition and international innovation, and organizing various training and seminars on different areas, such as print design and product design, to inspire creativity and innovation within the Thai community. TCDC also serves as a diverse learning center to promote human resource development in the country.[10]
The TCDC logo, which depicts "ขนมใส่ไส้" (khanom sai sai), reflects the fusion of creativity and traditional Thai design that has been around for a long time. It is a combination of various ingredients that transform into delicious snacks using natural packaging materials that require precision and attention to detail in both idea generation and invention. This results in a complete consumer experience that stands out from the rest and is a beautiful work of art that arises from the comparative advantage of cultural differences and the resources of the country.[10]
Thailand Creative and Design Center provides various services to inspire and ignite creativity in Thai society through international knowledge and experiences, including:[11]
Currently, TCDC has 5 branches in 3 provinces as follows:
As TCDC aims to promote economic and social development through the use of creative thinking, as well as creating opportunities for people to access knowledge and creative thinking, in order to develop human resources ready for the future. Therefore, it has become a center for learning and a source of information on design and creativity for designers, students, entrepreneurs, and the general public. Additionally, it enhances the capabilities of Thai designers to compete in the global market.[17]
TCDC Resource Center include:
It comprises over 70,000 design books covering all areas of interest, more than 170 magazines and journals, and a variety of multimedia resources such as movies, documentaries, and over 8,000 songs.[18]
The mission is to promote and support innovation, develop ideas, create business opportunities, and connect entrepreneurs to enhance competitiveness. They also gather more than 8,000 types of innovative materials from all around the world to provide a wider selection of materials and stay up-to-date with global social trends. In addition, they offer Material & Design Innovation Consulting services to advise on materials and innovation, as well as Material Submission services that allow entrepreneurs to propose innovative and environmentally friendly materials for inclusion in the Material ConneXion® database worldwide.[19]
TCDC provides a platform for sharing knowledge in various forms, including practical work, reading, and multimedia. With over 50,000 resources and in-depth databases on global market trends and statistics. There are various events and activities where valuable knowledge is presented, such as exhibitions, seminars, practical workshops, lectures, and the annual Creativities Unfold conference.[21]
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