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South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, a subsidiary of Chery. It conducts production and sale of passenger vehicle under the Soueast marque.[2]
| Company type | Subsidiary | ||||||
|---|---|---|---|---|---|---|---|
| Industry | Automotive | ||||||
| Founded | 1995 | ||||||
| Headquarters | Fuzhou, Fujian, China | ||||||
Area served | Worldwide | ||||||
Key people | Zi-Sheng Zuo (President)[1] | ||||||
| Products | Automobiles | ||||||
| Owner | Chery (100%) | ||||||
| Chinese name | |||||||
| Simplified Chinese | 东南(福建)汽车工业有限公司 | ||||||
| Traditional Chinese | 東南(福建)汽車工業有限公司 | ||||||
| |||||||
| Website | www | ||||||
It used to manufactures Mitsubishi brand passenger cars for sale in mainland China, a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%) before it was acquired by Chery.[3][4][5][6][7]
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Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group.[8][5] Mitsubishi became a partner in the joint venture in 2006.[5]
In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.[9][10] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.[11]
As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,[12] which may have been finished by early 2012.[note 1]
Although the competition is fierce, the niche has advantages in the market segment, which has earned it a certain degree of praise among buyers who focus on controllability. It once exceeded 100,000 units.
In May 2021, Mitsubishi announced its withdrawal from Southeast Motor, ending 26 years cooperation.[13]
The company was acquired by Chery in 2024 and is currently producing Jetour vehicles.[14][15]
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Currently available
- Soueast S06, Coming Soon
- Soueast S07, C-segment SUV
- Soueast S09, D-segment SUV
Discontinued:
- Soueast Veryca microvan (2008)
- Soueast C1 Xiwang microvan (2011)
- Soueast Delica minibus (1996)
- Soueast Freeca (2001)
- Soueast Lioncel (2003)
- Soueast V3 Lingyue sedan (2008)
- Soueast V5 Lingzhi sedan (2012)
- Soueast V6 Lingshi hatchback (2013)
- Soueast A5 Yiwu (2019)
- Soueast DX3 (2016)
- Soueast DX5 (2019)
- Soueast DX7 Bolang SUV (2015)
- Soueast DX8 (2018)
- Soueast DX9 (2020)
- SEM Delica/ Soueast EV500, rebadged King Long Kairui
Soueast Veryca
Soueast C1 Xiwang
Soueast Freeca
Soueast V3
Soueast V6 Cross
Soueast A5
Soueast DX3
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Mitsubishi-badged
Soueast produces the following models under the Mitsubishi marque:
A Mitsubishi Lancer produced by Soueast
A Mitsubishi Lancer EX produced by Soueast
A Mitsubishi Lancer Fortis produced by Soueast
A Mitsubishi Galant produced by Soueast
A Mitsubishi Zinger produced by Soueast
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Dodge marque
Dodge Caravan
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Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[8] This location has probably been expanded three times[12] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced.[16] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[12] February 2012 production was 37% higher than that of the previous year,[17] which may reflect this additional capacity coming online.
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A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).[18]
- Production capacity figures may consider engines and vehicles as discrete.
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