Scholastic Corporation is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, teachers, parents, children, and other educational institutions. Products are distributed via retail and online sales and through schools via reading clubs and book fairs. Clifford the Big Red Dog, a character created by Norman Bridwell in 1963, is the mascot of the company.
 Logo used since 1986 | |
 The Scholastic Building in New York City, the headquarters of Scholastic Corporation | |
| Formerly | Scholastic Inc. (1981–2011) |
|---|---|
| Company type | Public |
| Nasdaq: SCHL S&P 600 Component | |
| Industry | Children's literacy and education |
| Founded | October 22, 1920, in Wilkinsburg, Pennsylvania, U.S. |
| Founder | Maurice Robinson |
| Headquarters | Scholastic Building 557 Broadway, New York City, New York 10012, United States |
Area served | Worldwide |
Key people | |
| Products | Books, magazines, pre-K to grade 12 instructional programs, classroom magazines, films, television |
| Revenue |  US$1.7 billion (2022)[1] |
Number of employees | 8,900 (2019)[2] |
| Divisions | Imprints and corporate divisions |
| Website | scholastic |
Company history
Scholastic was founded in 1920 by Maurice R. Robinson near Pittsburgh, Pennsylvania to be a publisher of youth magazines. The first publication was The Western Pennsylvania Scholastic. It covered high school sports and social activities; the four-page magazine debuted on October 22, 1920, and was distributed in 50 high schools.[3] More magazines followed for Scholastic Magazines.[3][4] In 1948, Scholastic entered the book club business.[5] In the 1960s, scholastic international publishing locations were added in England 1964, New Zealand 1964, and Sydney 1968.[6] Also in the 1960s, Scholastic entered the book publishing business. In the 1970s, Scholastic created its TV entertainment division.[3] From 1975 until his death in 2021, Richard Robinson, who was the son of the corporation's founder, served as CEO and president.[7]
In 2000, Scholastic purchased Grolier for US$400 million.[8][9] Scholastic became involved in a video collection in 2001. In February 2012, Scholastic bought Weekly Reader Publishing from Reader's Digest Association, and announced in July 2012 that it planned to discontinue separate issues of Weekly Reader magazines after more than a century of publication, and co-branded the magazines as Scholastic News/Weekly Reader.[10] Scholastic sold READ 180 to Houghton Mifflin Harcourt in 2015. in December 2015, Scholastic launched the Scholastic Reads Podcasts. On October 22, 2020, Scholastic celebrated its 100th anniversary. In 2005, Scholastic developed FASTT Math with Tom Snyder to help students with their proficiency with math skills, specifically being multiplication, division, addition, and subtraction through a series of games and memorization quizzes gauging the student's progress.[11] In 2013, Scholastic developed System 44 with Houghton Mifflin Harcourt to help students encourage reading skills. In 2011, Scholastic developed READ 180 with Houghton Mifflin Harcourt to help students understand their reading skills.[12]
Company structure
The business has three segments: Children's Book Publishing and Distribution, Education Solutions, and International. Scholastic holds the perpetual US publishing rights to the Harry Potter and Hunger Games book series.[13][14] Scholastic is the world's largest publisher and distributor of children's books and print and digital educational materials for pre-K to grade 12.[15] In addition to Harry Potter and The Hunger Games, Scholastic is known for its school book clubs and book fairs, classroom magazines such as Scholastic News and Science World, and popular book series: Clifford the Big Red Dog, The Magic School Bus, Goosebumps, Horrible Histories, Captain Underpants, Animorphs, The Baby-Sitters Club, and I Spy. Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement. Clifford the Big Red Dog serves as the official mascot of Scholastic.[16]
Marketing initiatives
The Scholastic Art & Writing awards was Founded in 1923 by Maurice R. Robinson, The Scholastic Art & Writing Awards,[17] administered by the Alliance for Young Artists & Writers, is a competition which recognizes talented young artists and writers from across the United States.[18]
The success and enduring legacy of the Scholastic Art & Writing Awards can be attributed in part to its well-planned and executed marketing initiatives. These efforts have allowed the competition to adapt to the changing times, connect with a wider audience, and continue its mission of nurturing the creative potential of the nation's youth.
Imprints and corporate divisions
- Trade Publishing Imprints include:
- Arthur A. Levine Books, which specializes in fiction and non-fiction books for young readers. The imprint was founded at Scholastic in 1996 by Arthur Levine in New York City. The first book published by Arthur A. Levine Books was When She Was Good by Norma Fox Mazer in autumn of 1997. The imprint is most notable as the publisher for the American editions of the Harry Potter series by J. K. Rowling.[19][20][21] In March 2019, Levine left Scholastic to form his own new publisher. Scholastic will retain Levine's back catalogue.[22]
- The Chicken House
- Graphix, a graphic novel imprint started in 2005.[23]
- Klutz Press
- Orchard Books
- Scholastic Australia - made up of Koala Books, Margaret Hamilton Books, Omnibus Books, and Scholastic Corporation.[24]
- Children's Press (spelled Childrens Press from 1945 to 1996) - founded in 1945,[25] and formerly headquartered in 1224 West Van Buren Street, Chicago, Illinois until it was acquired by Grolier in 1995 moving its operations to New York City, New York and Danbury, Connecticut, this press published various publications such as the Rookie Read-About series, A True Book series, Young People's series (Young People's Animal Encyclopedia by Maurice Burton, Young People's Science Encyclopedia, New Frontiers in Science and Young People's Science Dictionary by the staff of National College of Education (now National Louis University), Young People's Illustrated Encyclopedia, and Young People's World), Getting to Know series and also has a secondary imprint, Franklin Watts.
- 9 Story Media Group - founded in 2002, is a media company in Canada, Scholastic acquired complete economic interest and minority voting rights in the company for $186 million; the transaction closed on June 21 of that year.[26][27][28]
In 2005, Scholastic developed FASTT Math with Tom Snyder to help students with their proficiency with math skills, specifically being multiplication, division, addition, and subtraction through a series of games and memorization quizzes gauging the student's progress.[29] In 2013, Scholastic developed System 44 with Houghton Mifflin Harcourt to help students encourage reading skills. In 2011, Scholastic developed READ 180 with Houghton Mifflin Harcourt to help students understand their reading skills. Scholastic Reference publishes reference books.[30][31]
Scholastic Entertainment
Scholastic Entertainment (formerly Scholastic Productions and Scholastic Media) is a corporate division[32] led by Deborah Forte since 1995. It covers "all forms of media and consumer products, and is comprised of four main groups – Productions, Marketing & Consumer Products, Interactive, and Audio." Weston Woods is its production studio, acquired in 1996, as was Soup2Nuts (best known for Dr. Katz, Professional Therapist, Science Court and Home Movies) from 2001 to 2015 before shutting down.[33] Scholastic has produced audiobooks such as the Caldecott/Newbery Collection;[34] Scholastic has been involved with several television programs and feature films based on its books. In 1985, Scholastic Productions teamed up with Karl-Lorimar Home Video, a home video unit of Lorimar Productions, to form the line Scholastic-Lorimar Home Video, whereas Scholastic would produce made-for-video programming, and became a best-selling video line for kids, and the pact expired for two years, whereas Scholastic would team up with leading independent family video distributor and a label of International Video Entertainment, Family Home Entertainment, to distribute made-for-video programming for the next three years.[35]
Filmography
Series
| Title | Year(s) | Network | Co-production with |
|---|---|---|---|
| Voyagers! | 1982–1983 | NBC | James D. Parriott Productions and Universal Television (owner) |
| Charles in Charge | 1984–1985 1987–1990 | CBS Syndication | Al Burton Productions and Universal Television (owner) |
| Scholastic's Blue Ribbon Storybook Video | 1986 | Direct-to-video | Nelvana and Karl-Lorimar Home Video (owner) |
| Clifford the Big Red Dog | 1988 | Nelvana | |
| My Secret Identity | 1988–1991 | CTV (Canada) Syndication (U.S.) | Sunrise Films (owner), MCA TV |
| Parent Survival Guide | 1989 | Lifetime | |
| The Baby-Sitters Club | 1990–1993 | Direct-to-video HBO | Amber Films, Ltd. |
| The Magic School Bus | 1994–1997 | PBS Kids | Nelvana, South Carolina ETV |
| Goosebumps | 1995–1998 | Fox Kids | Protocol Entertainment |
| Animorphs | 1998–1999 | Nickelodeon (U.S.) YTV/Global (Canada) | Protocol Entertainment |
| Dear America | 1999–2000 | HBO Family | |
| Clifford the Big Red Dog | 2000–2003 | PBS Kids | Mike Young Productions |
| Horrible Histories | 2000–2001 | CITV | Mike Young Productions and Telegael |
| I Spy | 2002–2003 | HBO Family | The Ink Tank (season 1) and JWL Entertainment Productions (season 2) |
| Clifford's Puppy Days | 2003–2006 | PBS Kids | Mike Young Productions (season 1) |
| Maya & Miguel | 2004–2007 | PBS Kids Go! | |
| The Amazing Colossal Adventures of WordGirl (interstitial series) | 2006–2007 | PBS Kids | Soup2Nuts |
| WordGirl | 2007–2015 | Soup2Nuts | |
| Turbo Dogs | 2008–2011 | Kids' CBC (Canada) Qubo (U.S.) | Smiley Guy Studios, Huhu Studios, CCI Entertainment (owner) |
| Sammy's Story Shop | 2008–2009 | Qubo | |
| Astroblast! | 2014–2015 | PBS Kids Sprout | Soup2Nuts |
| The Magic School Bus Rides Again | 2017–2021 | Netflix | 9 Story Media Group and Brown Bag Films |
| His Dark Materials | 2019–2022 | BBC One HBO | BBC Studios, Bad Wolf (owner), New Line Productions |
| Clifford the Big Red Dog | 2019–2021 | Prime Video PBS Kids | 9 Story Media Group, Brown Bag Films and 100 Chickens |
| Stillwater | 2020–2023 | Apple TV+ | Gaumont Animation |
| Puppy Place | 2021–2022 | ||
| Eva the Owlet | 2023 | Brown Bag Films | |
| Goosebumps | 2023–present | Disney+/Hulu | Original Film, Stoller Global Solutions and Sony Pictures Television (owner) |
Specials
| Title | Airdate | Network | Notes |
|---|---|---|---|
| Mystery at Fire Island | November 27, 1981 | CBS | |
| The Haunted Mansion Mystery | January 8–15, 1983 | ABC | |
| The Magic of Herself the Elf | July 30, 1983 | Syndication | Nelvana, Those Characters from Cleveland (owner) |
| The Great Love Experiment | February 8, 1984 | ABC | |
| A Different Twist | March 10, 1984 | ABC | |
| The Almost Royal Family | October 24, 1984 | ABC | |
| The Exchange Student | January 22, 1985 | CBS | |
| The Adventures of a Two-Minute Werewolf | February 23-March 2, 1985 | ABC | |
| High School Narc | December 4, 1985 | ABC | |
| Getting Even: A Wimp's Revenge | March 19, 1986 | ABC | |
| The Incredible Ida Early | May 29, 1987 | NBC | |
| Read Between the Lines | June 3, 1987 | ABC | |
| Song City USA More Song City USA | September 1989 | Direct-to-video | |
| Floor Time: Tuning In to Each Child | 1990 | Direct-to-video | |
| Riding the Magic School Bus with Joanna Cole and Bruce Degen | September 1992 | Direct-to-video | |
| The Very Hungry Caterpillar and Other Stories | 1993 | Direct-to-video | U.S. version of The World of Eric Carle |
| Stellaluna | 2002 | Direct-to-video | |
Films
Book fairs
Scholastic Book Fairs began in 1981. Scholastic provides book fair products to schools, which then conduct the book fairs. Schools can elect to receive books, supplies and equipment or a portion of the proceeds from the book fair.[36]
In the United States, during fiscal 2024, revenue from the book fairs channel ($541.6 million) accounted for more than half of the company's revenue in the "Total Children's Book Publishing and Distribution" segment ($955.2 million),[37] and schools earned over $200 million in proceeds in cash and incentive credits.[38]
In October 2023, Scholastic created a separate category for books dealing with "race, LGBTQ and other issues related to diversity", allowing schools to opt out of carrying these types of books. Scholastic defended the move, citing legislation in multiple states seeking to ban books dealing with LGBTQ issues or race.[39] After public backlash from educators, authors, and free speech advocacy groups, Scholastic reversed course, saying the new category will be discontinued, writing: "It is unsettling that the current divisive landscape in the U.S. is creating an environment that could deny any child access to books, or that teachers could be penalized for creating access to all stories for their students".[40][41]
Scholastic Book Fairs are viewed positively for promoting a love of reading among children, allowing students to discover their reading preferences, and providing some children with lasting positive memories associated with books and reading. However, the events face criticism for several reasons:[42][43]
- Unnecessary purchases: Encouragement of buying of toys and non-essential items, potentially wasting money and detracting from educational purposes.
- Economic inequality and social pressure: Students who can't afford items have to watch as peers purchase freely, highlighting economic differences.
- Forced attendance: Students are often required to attend the book fair during school hours, regardless of their ability to purchase.
- Disrupted access: Normal library operations typically cease during the book fair, with shelves sometimes covered or removed.
- Commercial presence: A for-profit company operating in a library space meant for free and equal access.
Book clubs
Scholastic book clubs are offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school. Within Scholastic, Reading Clubs is a separate unit (compared to, e.g., Education). Reading clubs are arranged by age/grade.[44] Book club operators receive "Classroom Funds" redeemable only for Scholastic Corporation products.[45][46][47]
See also
References
External links
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