The Saigon Beer – Alcohol – Beverage Corporation (Vietnamese: Tổng Công ty Cổ phần Bia – Rượu – Nước giải khát Sài Gòn), recognized by its trading name Sabeco, is Vietnam's leading beer producer.[3] It was under the authority of Vietnam's Ministry of Trade and Industry but is now a subsidiary of ThaiBev.[4] In 2011, Sabeco produced 1.2 billion liters of beer, 51.4% of the national market.[3] Its main brands are Bia Saigon (Saigon Beer) and 333 Beer.
 | |
| SABECO | |
Native name | Tổng Công ty Cổ phần Bia – Rượu – Nước giải khát Sài Gòn |
| Company type | Public company |
| HOSE: SAB | |
| Industry | Beverages |
| Founded | 1875 |
| Founder | Victor Larue |
| Headquarters | , Vietnam |
Area served | Vietnam |
Key people | Koh Poh Tiong (Chairman), Neo Gim Siong Bennett (CEO) |
| Products | Beer; Wine |
Production output | 1.796 billion liters (2018)[1] |
| Revenue | 35,949 bn VND (2018)[1] |
| 4,403 bn VND (2018)[1] | |
| Total assets | 24,061 bn VND (QII 2019) [2] |
| Total equity | 18,592 bn VND (QII 2019) [2] |
| Owner | ThaiBev |
| Subsidiaries | 25 subsidiary companies [1] |
| Website | www |
Sabeco has several regional subsidiaries throughout Vietnam.[1]
Ownership
Sabeco had an initial public offering in 2008.[5]
Vietnam's Ministry of Trade and Industry owned almost 89.59% of Sabeco as of September 2012,[5] as well a majority of shares of the competitor Habeco.[3] The Ministry's leadership announced in July 2012 that it did not yet intend to cease controlling the company.[6] Nguyễn Bá Thi, former chairman of the Managing Board who was fired by the Ministry in May 2012,[7] said that the Ministry had been interfering too much in the company.[5]
As of September 2012 there were five international companies that were interested in investing in Sabeco.[5] Heineken, SAB Miller, Kirin and Asahi have indicated interest in becoming a stakeholder or strategic partner.[8][9]
Bangkok-based ThaiBev bought a majority of shares in Sabeco in 2018 for US$4.8 billion US dollars, ending Sabeco's domestic ownership. At the time of the acquisition, Sabeco's Vietnam market share had fallen below 40 percent.[10]
Market share and competition
Sabeco's market share was 51.4% in 2010.[3] Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's Asia Pacific Breweries and Saigon Trading Group (Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.[3]
Vietnam War-era
Ba Muoi Ba Biere (33 Beer) was a popular local brand among American soldiers during the U.S. war in Vietnam. It was the precursor to "333" Biere. "33" Biere Export is made by BGI Tien Giang.
Gallery
- Products of Sabeco
References
External links
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