SM Supermalls

SM Supermalls, or simply SM, is a chain of shopping malls owned by the Philippines-based SM Prime. As of October 2024, it has a total of 95 malls (87 in the Philippines and 8 in China). It also has 13 malls under construction (5 in the Philippines and 2 in China) It was formerly known as Shoemart.

SM Supermalls

Product type	Shopping mall chain
Owner	SM Prime
Country	Philippines
Introduced	November 8, 1985; 38 years ago (November 8, 1985)
Related brands	SM Retail
Markets	Philippines and China
Tagline	You're always welcome here. We've got it all for you!
Website	smsupermalls.com smsupermalls.cn

History

SM North EDSA, the first SM Supermall.

SM Supermalls was pioneered by Henry Sy, a Chinese-Filipino businessman whose roots traces back to Fujian. Sy opened his first shoe store in Quiapo in 1948 and later the first store under the Shoemart (SM) name in 1958 along Carriedo.^[1] In 1972, Shoemart turned into a full-line department store.^[2]

In 1985, the company ventured into the supermarket and home appliance store business. It opened the first "Supermall" in the same year named SM North EDSA in Quezon City.^[3]

SM expanded abroad with the opening of its first branch in China in 2001. The mall is SM City Xiamen in Fujian.^[4]

Due to the COVID-19 pandemic, the company's revenue was down nearly 50% in 2020, though it claims to have maintained a healthy occupancy rate throughout the pandemic.^[5]

Locations

Currently, there are 89 shopping malls in the Philippines managed by SM Supermalls, including the latest addition, SM J Mall, which opened on October 25, 2024. It also has eight malls in China, including the most recent mall, SM City Yangzhou, which opened on September 29, 2023.^[6] SM North EDSA in Quezon City, SM Mall of Asia in Pasay, SM Megamall in Mandaluyong, and SM Seaside City in Cebu City are among the largest in the Philippines.^[7] and also among the largest shopping malls in the world.

Philippines

No.	Name	Opening Date	Location	Province/Region
1	SM North EDSA	November 8, 1985	Quezon City	Metro Manila
2	SM City Sta. Mesa	September 28, 1990	Quezon City	Metro Manila
3	SM Megamall	June 28, 1991	Mandaluyong	Metro Manila
4	SM City Cebu	November 27, 1993	Cebu City	Cebu
5	SM Southmall	April 2, 1995	Las Piñas	Metro Manila
6	SM City Bacoor	July 25, 1997	Bacoor	Cavite
7	SM City Fairview	October 25, 1997	Quezon City	Metro Manila
8	SM City Iloilo	June 11, 1999	Iloilo City	Iloilo
9	SM City Manila	April 14, 2000	Manila	Metro Manila
10	SM City Pampanga	November 11, 2000	San Fernando and Mexico	Pampanga
11	SM City Sucat	May 25, 2001	Parañaque	Metro Manila
12	SM City Davao	November 16, 2001	Davao City	Davao del Sur
13	SM City CDO Uptown	November 15, 2002	Cagayan de Oro	Misamis Oriental
14	SM City Bicutan	November 29, 2002	Parañaque	Metro Manila
15	SM City Lucena	October 3, 2003	Lucena	Quezon
16	SM City Baguio	November 21, 2003	Baguio	Benguet
17	SM City Marilao	November 28, 2003	Marilao	Bulacan
18	SM City Dasmariñas	May 21, 2004	Dasmariñas	Cavite
19	SM City Batangas	November 12, 2004	Batangas City	Batangas
20	SM City San Lazaro	July 15, 2005	Manila	Metro Manila
21	SM City Valenzuela	October 28, 2005	Valenzuela	Metro Manila
22	SM City Molino	November 18, 2005	Bacoor	Cavite
23	SM City Sta. Rosa	February 17, 2006[8]	Santa Rosa	Laguna
24	SM City Clark	May 12, 2006	Angeles City	Pampanga
25	SM Mall of Asia	May 21, 2006	Pasay	Metro Manila
26	SM Center Pasig	August 19, 2006	Pasig	Metro Manila
27	SM City Lipa[9]	September 22, 2006	Lipa	Batangas
28	SM City Bacolod	March 2, 2007	Bacolod	Negros Occidental
29	SM City Taytay	November 9, 2007	Taytay	Rizal
30	SM Center Muntinlupa	November 16, 2007	Muntinlupa	Metro Manila
31	SM City Marikina	September 5, 2008	Marikina	Metro Manila
32	SM City Rosales	November 28, 2008	Rosales	Pangasinan
33	SM City Baliwag[10]	December 12, 2008	Baliuag	Bulacan
34	SM City Naga	May 1, 2009	Naga	Camarines Sur
35	SM Center Las Piñas	October 2, 2009	Las Piñas	Metro Manila
36	SM City Rosario	November 20, 2009	Rosario	Cavite
37	SM City Tarlac	April 30, 2010	Tarlac City[11]	Tarlac
38	SM City San Pablo	October 1, 2010	San Pablo	Laguna
39	SM City Calamba	October 15, 2010	Calamba	Laguna
40	SM City Novaliches	October 22, 2010	Quezon City	Metro Manila
41	SM City Masinag	May 6, 2011	Antipolo[12]	Rizal
42	SM City Olongapo Downtown	December 15, 2011 (soft opening) February 10, 2012 (grand opening)	Olongapo[12]	Zambales
43	SM City Consolacion	June 1, 2012	Consolacion[13]	Cebu
44	SM City San Fernando Downtown	July 20, 2012	San Fernando[12]	Pampanga
45	SM City General Santos	August 10, 2012	General Santos[14]	South Cotabato
46	SM Lanang	September 28, 2012	Davao City[15]	Davao del Sur
47	SM Aura	May 17, 2013	Taguig[16]	Metro Manila
48	SM City BF Parañaque	November 29, 2013[17]	Parañaque[18]	Metro Manila
49	SM City Cauayan	May 30, 2014[19]	Cauayan[20][21][22]	Isabela
50	SM Center Angono	November 14, 2014[23]	Angono[24]	Rizal
51	SM Megacenter Cabanatuan	April 24, 2015[25]	Cabanatuan	Nueva Ecija
52	SM City San Mateo	May 15, 2015	San Mateo[26][27]	Rizal
53	SM City Cabanatuan	October 9, 2015	Cabanatuan[28]	Nueva Ecija
54	SM Center Shaw	October 13, 2015[29]	Mandaluyong	Metro Manila
55	SM Center Sangandaan	October 23, 2015	Caloocan[30]	Metro Manila
56	SM Seaside City	November 27, 2015[31]	Cebu City[32]	Cebu
57	SM City San Jose Del Monte	April 29, 2016	San Jose del Monte[33]	Bulacan
58	SM City Trece Martires	May 13, 2016	Trece Martires	Cavite
59	SM Center Congressional	November 25, 2016	Quezon City	Metro Manila
60	SM City East Ortigas	December 2, 2016[34][35]	Pasig	Metro Manila
61	SM CDO Downtown	May 12, 2017[36]	Cagayan de Oro[37]	Misamis Oriental
62	S' Maison	June 17, 2017 (relaunched as an SM Supermall)	Pasay	Metro Manila
63	SM Center Antipolo Downtown	June 30, 2017[38]	Antipolo	Rizal
64	SM City Puerto Princesa	September 15, 2017[39]	Puerto Princesa[40]	Palawan
65	SM Center Tuguegarao Downtown	October 12, 2017	Tuguegarao	Cagayan
66	SM Center Pulilan	December 1, 2017	Pulilan	Bulacan
67	SM Center Lemery	December 15, 2017	Lemery	Batangas
68	SM Center Imus	February 16, 2018	Imus	Cavite
69	SM City Urdaneta Central	May 4, 2018	Urdaneta	Pangasinan
70	SM City Telabastagan	May 18, 2018	San Fernando	Pampanga
71	SM City Legazpi	September 14, 2018	Legazpi	Albay
72	SM Center Ormoc	November 16, 2018	Ormoc	Leyte
73	SM City Olongapo Central	September 13, 2019	Olongapo	Zambales
74	SM Center Dagupan	October 4, 2019	Dagupan	Pangasinan
75	SM City Butuan	November 13, 2020	Butuan[41]	Agusan del Norte
76	SM City Mindpro	December 8, 2020	Zamboanga City	Zamboanga del Sur
77	SM City Daet	October 15, 2021	Daet	Camarines Norte
78	SM City Grand Central	November 26, 2021	Caloocan	Metro Manila
79	SM City Roxas[42]	April 8, 2022[43]	Roxas City[44][45]	Capiz
80	SM City Tanza	October 14, 2022	Tanza	Cavite
81	SM City Sorsogon[42]	October 28, 2022	Sorsogon City	Sorsogon
82	SM City Tuguegarao[42]	November 18, 2022[46]	Tuguegarao	Cagayan
83	SM City Bataan[42]	May 19, 2023 [47]	Balanga	Bataan
84	SM Center San Pedro[48]	October 13, 2023 [49]	San Pedro	Laguna
85	SM City Sto. Tomas	October 27, 2023	Santo Tomas	Batangas
86	SM City Caloocan	May 17, 2024	Caloocan[50][51]	Metro Manila
87	SM J Mall	October 25, 2024	Mandaue	Cebu
88	SM City Laoag[52]	December 2024	Laoag	Ilocos Norte
89	SM City La Union	March 14, 2025	San Fernando	La Union

Lifestyle malls

Name	Opening Date	Location
SM Araneta City (SM Cubao)	1980	Quezon City
SM Makati	1975	Makati
The Podium	August 2002	Mandaluyong

Malls under-construction

Name	Opening Date	Location
SM City Zamboanga[53]	TBA	Zamboanga City
SM City General Trias[54]	TBA	General Trias, Cavite
SM Harrison Park Mall	TBA	Adriatico Street, Malate, Manila

Planned or proposed malls

Name	Location
SM City Iligan [55]	Iligan, Lanao del Norte
SM City Bohol [56]	Tagbilaran, Bohol
SM City Tagaytay	Tagaytay-Nasugbu Highway, Silang Crossing West, Tagaytay, Cavite
SM City Biñan	Former Olivarez Plaza, Maharlika Highway corner Malvar Street, San Vicente, Biñan, Laguna
SM City Cabuyao	Zion Road, Gulod, Cabuyao, Laguna
SM City Pagsanjan[57]	Pagsanjan, Laguna
SM City Tanauan	Tanauan, Batangas
SM City Candelaria	Candelaria, Quezon
SM City Tagum [58]	Tagum, Davao del Norte
SM City Ozamiz[59]	Ozamiz, Misamis Occidental
SM City Danao[60]	Danao, Cebu
SM City Gerona	MacArthur Highway, Magaspac, Gerona, Tarlac
SM City San Jose Nueva Ecija	Pan Philippine Highway, Abar, San Jose, Nueva Ecija
SM City Noveleta	Manila-Cavite Road, San Rafael, Noveleta, Cavite
SM City Jaro	Iloilo Circumferential Road 1, Balabago, Jaro, Iloilo City
SM City Malolos	MacArthur Highway, Dakila, Malolos, Bulacan
SM Center Virac	Virac, Catanduanes
SM City Montalban	Rodriguez, Rizal
SM City Cainta	Ortigas Avenue Extension, Santo Domingo, Cainta, Rizal

China

SM City Xiamen, the first SM Supermall in China

No.	Name	Opening Date	Location
1	SM City Xiamen	December 13, 2001	Xiamen, Fujian
2	SM City Jinjiang[61]	November 26, 2005	Quanzhou, Fujian
3	SM City Chengdu[61]	October 20, 2006	Chengdu, Sichuan
4	SM City Suzhou[61]	September 23, 2011	Suzhou, Jiangsu
5	SM City Chongqing[61]	December 14, 2012	Yubei District, Chongqing
6	SM City Zibo[61]	September 19, 2015	Zibo, Shandong
7	SM City Tianjin[62]	December 17, 2016	Tianjin
8	SM City Yangzhou	September 29, 2023	Yangzhou
9	SM City Xiamen Phase IV	September 6, 2024	Xiamen
10	SM City Xiamen Haicang	December 13, 2024	Haicang District, Xiamen
11	SM City Fuzhou Cangshan	December 27, 2024	Cangshan, Fuzhou

Tenants and amenities

SM Cinema

SM Cinema at SM City Legazpi

SM Cinema is the movie theater chain of SM Supermalls.

SM Cinema is also responsible for some milestones in the Philippine film industry.

SM Cinema offers premium cinema experience called "Director's Club", which features leather-recliner-seating and butler service,^[63] and offers eight IMAX theaters including the first IMAX theater in the Philippines at the SM Mall of Asia. This IMAX theater, opened in 2006, initially had a capacity of 635 seats (reduced to 490+ seats after renovation and Paragon 918 seating upgrade in 2019) and a screen height of 21.955 meters (72.03 ft), making it the largest cinema screen in the country.^[64][65]

There are no cinemas at some SM Center branches such as Pasig, Las Piñas, Dagupan, and San Pedro.

The first drive-in theater in the Philippines was opened under the SM Cinema brand in July 2020 at SM City Pampanga.^[66]

There is a policy in place since 2002, which dictates the non-airing of films rated R-18 in SM Cinemas.^[67]

SM Store

SM Store at SM Mall of Asia

The SM Store is the department store chain of SM Supermalls. The first outlet was established in 1972 along Carriedo in Quiapo, Manila, when Shoemart store was converted into a full-fledged department store.^[2] It was renamed as the SM Department Store in 1975^[68] prior to being rebranded as "SM Store". The SM Store would become one of SM Supermall's common anchor tenant.^[2]

SM Skating

SM Skating at SM Seaside City

SM Skating is SM's indoor ice rink chain. The first rink opened at SM Megamall in 1992 which later closed in 2009, but has since reopened in 2014 at another space.^[69] It also has branches at SM Mall of Asia^[70] and SM Seaside City, and there used to be one at SM Southmall as well.^[71]

Recreation

SM Bowling at SM City Cebu

SM Bowling Center is SM's bowling alley chain. The first branch opened in 1989 at SM North EDSA, which reopened in 2009 at another space at the same Annex 2 building.^[72] Other branches are at SM Megamall, SM North EDSA, SM City Clark, SM City Cebu, SM Seaside City, and SM Lanang.^[73] Former branches at SM Southmall, SM City Fairview, SM CDO Downtown, and SM Mall of Asia have been transitioned to SM Game Park, and there was also a branch at SM Center Valenzuela.^[74]

SM Game Park is a recreational and entertainment facility offering sports amenities (such as bowling, billiards, basketball, table tennis, and archery, varying by branch), a game room, arcades, karaoke, and a sports bar. The first branch opened at SM Southmall on December 10, 2021.^[75] The flagship branch is located at SM Mall of Asia.^[76][77] Other branches are located at SM City Fairview, SM CDO Downtown, and SM City Santa Rosa.^[78]

SM Markets

SM Supermarket branch at SM City Cebu

Main article: SM Retail

Every SM Supermall features supermarket chains such as SM Supermarket, SM Hypermarket, and Savemore Market, collectively known as SM Markets, as anchor tenant. Most SM Supermalls house one of these brands, while some malls (including SM City Fairview and SM North EDSA) have both SM Supermarket and SM Hypermarket coexisting. Standalone Savemore malls, Hypermarket outlets, and Savemore Express Markets are also considered as outlets of SM Supermalls.

SM Cyberzone

SM Cyberzone at SM J Mall

SM Cyberzone is SM's chain of IT retail stores, featuring gadget and technology retailers, concept stores of electronic brands, and telecommunications providers in dedicated areas inside SM Supermalls.^[79] It is also recognized as a hub for significant gaming and technology-related events. It originated as a lifestyle store in SM North EDSA's Carpark Building in 1998 before being rebranded to its current name.^[80]

Catholic churches

San Pedro Calungsod Chapel at SM Aura

In the Philippines, a predominantly Roman Catholic country, SM Supermall branches such as SM Aura, SM Megamall, SM North EDSA, and SM City Grand Central each feature a Catholic chapel within the mall building.^[81] In contrast, mall complexes such as SM Mall of Asia and SM Seaside City each have a separate church building. Masses are also held at other branches in their atrium, cinema, entrance, or SM Cyberzone branch, especially on Sundays and during Simbang Gabi.

Branding

Logo

The current logo for SM Supermalls was adopted in 2022. The logo consists of the letters "SM" in a custom typeface referred to as Henry Sans after founder Henry Sy and uses a shade of blue dubbed as "SM Electric Blue".^[82]

Songs

SM Supermalls theme song, often recognized by its catchy tune, plays in the background of SM mall commercials and promotional videos across the Philippines. This song usually has a beat with lyrics like "We've got it all for you!"^[83], echoing SM's slogan. It was introduced by SM Supermalls in 1991. This jingle became a signature part of SM’s branding.

Over the years, SM Supermalls has refreshed the jingle with updated arrangements and new voices, This jingle plays across SM mall branches, television ads, and social media.

Over time, there have been several versions of the song, with some featuring updated instrumentals, more vocal arrangements, or even popular Filipino celebrities singing the lines.

"Always Be Super"^[84] is another phrase from SM Supermalls. It’s part of their recent campaigns. It was released in 2016.

During ber months, "Celebrate Christmas at SM Malls" song is often played in SM Supermalls during the Christmas season. The song was released last 2023 by our famous Filipino singer Jose Mari Chan.

Not only "Celebrate Christmas at SM Malls", but also the song,"Happiest Christmas Jingle" is a tune often played in their malls during Christmas season. This jingle was made through a collaboration with Jose Mari Chan, the beloved Filipino singer known for his Christmas music.

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External links

• SM Supermalls – Official website
• SM Supermalls China – Official website