Response Dynamics

Response Dynamics, Inc. is a privately held Vienna, Virginia-based direct marketing company. It was founded in 1981 and specializes in political fundraising and direct mail marketing. The company boasts in-house copy editing, art design, database management, and a list brokerage service. Most direct mail fundraising firms cater to a particular partisan segment, and RDI is considered one of the top firms servicing conservative causes.^[1]

Response Dynamics, Inc.

Company type	S corporation
Industry	Direct marketing
Founded	1981
Headquarters	Vienna, Virginia , United States
Key people	Ron Kanfer, President David A. Kunko, Secretary
Website	www.responsedynamicsinc.com

RDI's aggressive marketing strategy received national attention after it was revealed that the company targeted the elderly with deceptive practices, including repeated solicitations and using misleading letterhead and language. Fundraising solicitations from the College Republican National Committee in 2004, appeared to be solicitations for Republican National Committee or Bush-Cheney 2004, misleading many elderly contributors.^[2][3] The College Republicans stopped using the company due to negative media reports on these misleading solicitations,^[4][5] ending a more than ten-year relationship.^[6]

Others who have used the company include Representative Robert K. Dornan,^[7] and Floyd Brown during the 2008 presidential race.^[8][9][10]

See also

• Direct mail fundraising
• Direct marketing associations
• Microtargeting

References

1. Brunner, Jim (2004-11-29). "Some College Republicans regret donors were "misled"". The Seattle Times. Archived from the original on 2004-11-22. Retrieved 2008-04-16.
2. O'Donnell, Meghan (2003-09-25). "Young Money: College Republicans show how to play the fund-raising game". Center for Public Integrity. Retrieved 2008-09-19.
3. Edsall, Thomas B. (2004-12-26). "College Republicans' Fundraising Criticized". Washington Post. ISSN 0190-8286. Retrieved 2022-10-23.
4. Brunner, Jim; Postman, David (2005-03-02). "College Republicans dump aggressive fund-raising firm". The Seattle Times. Retrieved 2022-10-23.
5. Edsall, Thomas (2005-06-23). "Money Raises the Stakes For College Republicans". Washington Post. Archived from the original on 2012-11-07. Retrieved 2008-09-19.
6. Grove, Lloyd (1995-02-16). "The College Republican's Rebel Yell". Washington Post. ISSN 0190-8286. Retrieved 2022-10-23.
7. Stewart, Robert (1990-10-28). "Dornan: A Master of Direct Mail : Fund Raising: The Garden Grove Republican collected nearly $1.4 million in 21 months with a sophisticated approach". Los Angeles Times. Retrieved 2022-10-23.
8. Luo, Michael (2008-06-21). "Ready to Attack Obama, if Some Money Arrives". The New York Times. ISSN 0362-4331. Retrieved 2022-10-23.
9. Edsall, Thomas B. (2008-09-11). "You Get What You Pay For". HuffPost. Retrieved 2022-10-23.
10. Berkowitz, Bill (2008-09-25). "POLITICS-US: Swiftboating Obama on the Cheap". Inter Press Service. Retrieved 2022-10-23.