Reese's Puffs

Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups.^[3][4] At its launch in May 1994^[5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.^[6]

Reese's Puffs

Nutritional value per 1 cup (40 g)
Energy	690.36 kJ (165.00 kcal)
Carbohydrates	30.2 g
Sugars	14.1 g
Dietary fiber	1.89 g
Fat	4.44 g
Protein	2.72 g
Vitamins and minerals Minerals Quantity %DV† Calcium 11% 138 mg Iron 34% 6.2 mg Magnesium 5% 22 mg Phosphorus 7% 82.8 mg Potassium 3% 97.6 mg Sodium 10% 222 mg Zinc 47% 5.16 mg
Other constituents	Quantity
Caffeine	1.2 mg
†Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2]

Artificial flavours and food coloring were removed in 2015 in response to consumer demand.^[7][8] In 2018, over 35 million boxes were sold, totaling to $121 million in sales.^[9]

Collaboration

Chicago Sky player Angel Reese became an official brand ambassador for Reese's after fans' enthusiasm for the idea.^[10] She appears on the Reese's Puffs box holding a basketball.^[11] Senior brand manager Melissa Blette said Reese was chosen for her personality and excited fanbase, in addition to her name.^[12]

See also

• Reese's Peanut Butter Cups