Reborn Rich[6] (Korean: 재벌집 막내아들) is a South Korean television series adapted from the original web novel of the same name,[7] starring Song Joong-ki, Lee Sung-min, and Shin Hyun-been. It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST).[2][3] It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.[8][9][10]
Quick Facts Hangul, Literal meaning ...
Reborn Rich |
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Promotional poster |
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Hangul | 재벌집 막내아들 |
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Literal meaning | The Youngest Son of a Conglomerate |
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Revised Romanization | Jaebeoljip Mangnaeadeul |
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Genre | |
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Based on | The Youngest Son of a Conglomerate by San Gyung |
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Written by | |
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Directed by | Jung Dae-yoon[3] |
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Starring | |
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Music by | Jeon Chang-yeop |
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Country of origin | South Korea |
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Original language | Korean |
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No. of episodes | 16 |
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Executive producers | |
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Producers | - Kim Dong-rae
- Park Seong-eun
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Running time | 60–87 minutes[4] |
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Production companies |
- SLL[2]
- RaemongRaein[2]
- The Youngest Son of a Conglomerate SPC[2]
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Budget | ₩30~35 billion[5] |
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Network | JTBC |
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Release | November 18 (2022-11-18) – December 25, 2022 (2022-12-25) |
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Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings.[11]
The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian Financial crisis.
Main
- Senior manager of the Future Asset Management Department in Soonyang Group who is killed by the Soonyang family.
- Reborn as Jin Do-jun, Soonyang family's youngest grandson.
- Head of the family and founder of Soonyang Group.
- A prosecutor at the Seoul Central District Prosecutors' Office. Member of an elite family with a long legacy in the legal profession.
Supporting
Soonyang family
- Eldest son of the Soonyang family.
- Jin Young-ki's wife. Daughter of a powerful money lender.
- Jin Young-ki's son. Eldest grandchild of the Soonyang family.
- Jin Seong-jun's wife. Director of an art gallery and only daughter of the owner of Hyunsung Ilbo.
- Second son of the Soonyang family.
- Seo Jae-hee as Yoo Ji-na[22]
- Jin Dong-ki's wife. Daughter of a former Minister of Economy and Finance.
- Jin Dong-ki's daughter. Only granddaughter of the Soonyang family.
- Third child and only daughter of the Soonyang family.
- Kim Do-hyun as Choi Chang-je[25]
- Jin Hwa-young's husband. A prosecutor with a poor family background.
- Jin Do-jun's father. Third son and youngest child of the Soonyang family.
- Jin Do-jun's mother. A former top actress.
- Jin Do-jun's older brother. Second grandson of the Soonyang family.
- Jin Yang-cheol's wife.
Soonyang Group
- Jin Yang-cheol's right-hand man.
- Heo Jung-do as Kim Ju-ryeon[32]
- Jin Young-ki's secretary.
People around Jin Do-jun
- Jin Do-jun's business partner.
- An analyst working with Oh Se-hyeon.
- Park Ji-hoon as Ha In-seok[34]
- Jin Do-jun's driver.
- Kim Jung-woo as Woo Byung-jun[35]
- A Soonyang employee who later works for Jin Do-jun.
Extended
- Kang Gil-woo as Baek Dong-min[36]
- Jin Dong-ki's loyal strategist.
- Chairman of Daeyoung Group.
- Lee Hwang-eui as Mo Young-bae[38]
- Mo Hyun-min's father. Owner of Hyunsung Ilbo.
- Ham Tae-in as Soonyang Group employee[39]
- Jeon Jin-oh[40]
Special appearance
- An assistant manager and Yoon Hyun-woo's junior.
- Yoon Hyun-woo's younger brother.
- Yoon Hyun-woo's mother.
- Lee Gyu-hee as Yoon Dong-su[44]
- Yoon Hyun-woo's father.
Part 1
More information No., Title ...
Released on November 26, 2022Title | Lyrics | Music | Artist |
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1. | "Gravity" | | | Jongho (Ateez) | 3:03 |
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2. | "Gravity" (Inst.) | | | | 3:03 |
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Total length: | 6:06 |
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Part 2
More information No., Title ...
Released on November 28, 2022Title | Lyrics | Music | Artist |
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1. | "Mother" | | | Shin Yong-jae (2F) | 4:49 |
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2. | "Mother" (Inst.) | | | | 4:49 |
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Total length: | 9:38 |
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Part 3
More information No., Title ...
Released on December 3, 2022Title | Lyrics | Music | Artist |
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1. | "I'm In Love With You" (너를 사랑하고 있어) | | - J.Season
- Red Socks
- Kim Mi-seong
| Seo Da-hyun (TripleS) | 3:58 |
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2. | "I'm In Love With You" (너를 사랑하고 있어; Inst.) | | - J.Season
- Red Socks
- Kim Mi-seong
| | 3:58 |
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Total length: | 7:56 |
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Part 4
More information No., Title ...
Released on December 10, 2022Title | Lyrics | Music | Artist |
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1. | "Like a Star" (별처럼) | | | Moon Sua (Billlie) | 3:35 |
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2. | "Like a Star" (별처럼; Inst.) | | | | 3:35 |
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Total length: | 7:10 |
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Part 5
More information No., Title ...
Released on December 13, 2022Title | Lyrics | Music | Artist |
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1. | "In The End" | | | Kim Woo-jin | 4:00 |
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2. | "In The End" (Inst.) | | | | 4:00 |
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Total length: | 8:00 |
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Part 6
More information No., Title ...
Released on December 17, 2022Title | Lyrics | Music | Artist |
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1. | "The Miracle" (기적 같은 너) | Kim Hee-jae | | Paul Kim | 4:17 |
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2. | "The Miracle" (기적 같은 너; Inst.) | | | | 4:17 |
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Total length: | 8:34 |
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Part 7
More information No., Title ...
Released on December 22, 2022Title | Lyrics | Music | Artist |
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1. | "Love Me" | | - Cotton Breeze
- Factist
- Jossh
| 4Men | 3:55 |
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2. | "Love Me" (Inst.) | | - Cotton Breeze
- Factist
- Jossh
| | 3:55 |
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Total length: | 8:10 |
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More information Season, Episode number ...
Season | Episode number | Average |
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1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 |
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| 1 | 1.394 | 2.174 | 2.669 | 2.663 | 3.528 | 3.692 | 3.851 | 4.653 | 3.887 | 4.316 | 5.064 | 4.536 | 5.307 | 6.248 | 5.829 | 6.277 | 4.131 |
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Reborn Rich : South Korea viewers per episode (millions)Source: Audience measurement performed nationwide by
Nielsen Korea.
[45]
More information Ep., Original broadcast date ...
Average TV viewership ratings
Ep. |
Original broadcast date |
Average audience share (Nielsen Korea)[45] |
Nationwide |
Seoul |
1 |
November 18, 2022 |
6.058% (1st) |
6.723% (1st) |
2 |
November 19, 2022 |
8.845% (1st) |
9.824% (1st) |
3 |
November 20, 2022 |
10.826% (1st) |
11.713% (1st) |
4 |
November 25, 2022 |
11.800% (1st) |
13.153% (1st) |
5 |
November 26, 2022 |
14.758% (1st) |
16.195% (1st) |
6 |
November 27, 2022 |
14.880% (1st) |
16.507% (1st) |
7 |
December 3, 2022 |
16.102% (1st) |
18.026% (1st) |
8 |
December 4, 2022 |
19.449% (1st) |
21.776% (1st) |
9 |
December 9, 2022 |
16.995% (1st) |
19.512% (1st) |
10 |
December 10, 2022 |
18.337% (1st) |
20.515% (1st) |
11 |
December 11, 2022 |
21.137% (1st) |
23.858% (1st) |
12 |
December 16, 2022 |
19.817% (1st) |
22.178% (1st) |
13 |
December 17, 2022 |
22.456% (1st) |
24.370% (1st) |
14 |
December 18, 2022 |
24.936% (1st) |
26.949% (1st) |
15 |
December 24, 2022 |
25.032% (1st) |
28.164% (1st) |
16 |
December 25, 2022 |
26.948% (1st) |
30.101% (1st) |
Average |
17.399% |
19.348% |
- In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
- This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).
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More information Award ceremony, Year ...
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The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets outside South Korea,[10] unveiled that they will remake the series in Thai. The series is to be released in 2024.[54]
Hong, Se-young (July 20, 2021). 송중기·이성민 '재벌집 막내아들' 출연확정 [공식] [Song Joong-ki and Lee Sung-min confirmed to appear in 'The Youngest Son of a Conglomerate' owner of miracle shares [Official]]. Sports Donga (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Park, Sang-hoo (September 16, 2021). JTBC 측 "김강훈, '재벌집 막내아들' 합류 확정" [공식입장] [JTBC side "Kim Kang-hoon confirmed to join 'the youngest son of a conglomerate'" [Official position]]. TV Daily (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021.
Kang, Hyo-jin (September 28, 2022). "재벌집 막내아들' 송중기→티파니 영, 입 떡 벌어지는 라인업 '하반기 첫 방송'[공식]" [The youngest son of a conglomerate' Song Joong-ki → Tiffany Young, mouth-watering lineup 'First broadcast of the second half' [Official]]. SPOTV News (in Korean). Archived from the original on September 28, 2022. Retrieved September 28, 2022 – via Naver.
Jo, Eun-mi (October 19, 2021). 김정난, '재벌집 막내아들' 출연 확정..송중기·이성민·신현빈과 호흡(공식) [Kim Jung-nan confirmed to appear in 'The Youngest Son of a Conglomerate'...Breathing with Song Joong-ki, Lee Seong-min, and Shin Hyun-bin (official)]. Herald POP (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Ham, Na-yan (June 2, 2021). [단독] 김남희, '재벌집 막내아들' 출연...송중기와 호흡 [[Exclusive] Kim Nam-hee to appear in 'The Youngest Son of a Conglomerate'...Song Joong-ki and breathing]. Sports Donga (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Park, Soo-in (November 15, 2022). "슈룹' 심소군 문성현 '재벌집 막내아들' 캐스팅, 김남희 아역된다" [Shrub’ Shim So-gun, Moon Seong-hyun, ‘The youngest son of a conglomerate’ cast, Kim Nam-hee child role]. Newsen (in Korean). Archived from the original on November 15, 2022. Retrieved November 15, 2022 – via Naver.
Ha, Su-jeong (September 9, 2021). 박지현, '재벌집 막내아들' 캐스팅..당돌한 재벌가 장녀된다 [공식] [Park Ji-hyun, cast for 'the youngest son of a conglomerate'...The Chaebol Lawyer]. OSEN [ko] (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Lee, Min-ji (August 12, 2021). '재벌집 막내아들' 조한철 합류, 빈센조 송중기와 재회(공식) ['The youngest son of a conglomerate' joins Jo Han-cheol and reunites with Vincenzo Song Joong-ki (official)]. Newsen (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Yoo, Jung-min (November 26, 2021). 서재희, '재벌집 막내아들' 캐스팅 확정...재벌가 며느리 役 으로 송중기와 호흡 [Seo Jae-hee, casting confirmed for 'the youngest son of a chaebol family'...Breathing with Song Joong-ki as the daughter-in-law of a chaebol family]. Ten Asia (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Kim, Myung-mi (October 22, 2021). 김신록 '재벌집 막내아들' 출연 확정, 이성민 외동딸 변신(공식입장) [Kim Shin-rok confirmed to appear in 'The Youngest Son of a Conglomerate', Lee Sung-min's only daughter transformed (official position)]. Newsen (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Lee, Seung-gil (November 11, 2021). 김도현, '재벌집 막내아들' 합류...송중기 만난다 [Kim Do-hyun joins 'the youngest son of a conglomerate'...Meet Song Joong-ki]. My Daily (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Lee, Seung-gil (October 14, 2021). 김영재가 송중기 아버지라고? '재벌집 막내아들' 출연확정 [공식] [Kim Young-jae is Song Joong-ki's father? Confirmed to appear in 'The Youngest Son of a Conglomerate' [Official]]. My Daily (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Han, Hae-seon (September 18, 2021). [단독]강기둥, 송중기 형 된다..'재벌집 막내아들' 출연 [[Exclusive] Ki-dong Kang and Song Joong-ki become hyung..Appearing in 'The Youngest Son of a Conglomerate']. Star News (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Yeon, Hwi-seon (May 24, 2022). "강기둥, '재벌집 막내아들' 출연...송중기X신현빈과 호흡 [공식]" [Kang Ki-dong, appearing in 'The Youngest Son of a Conglomerate'... Breathing with Song Joong-ki X Shin Hyun-bin [Official]]. OSEN [ko] (in Korean). Archived from the original on May 24, 2022. Retrieved May 24, 2022 – via Naver.
Park, So-young (November 19, 2022). "덮중기 커밍순..대학생 된 송중기, 이성민家 역공 들어가나('재벌집 막내아들')" [Joong-Ki Cumming-Soon... Will Song Joong-Ki, a college student, go into the counterattack of Lee Seong-Min's family ('The youngest son of a conglomerate family')]. OSEN [ko] (in Korean). Archived from the original on November 19, 2022. Retrieved November 19, 2022 – via Naver.
Seo, Ye-jin (December 30, 2021). [공식] '스위트홈' 김현, '재벌집 막내아들' 출연 확정...송중기와 호흡 [[Official] 'Sweet Home' Kim Hyun, confirmed to appear in 'The Youngest Son of a Conglomerate'...Song Joong-ki breathing]. 10Asia (in Korean). Archived from the original on December 30, 2021. Retrieved December 30, 2021 – via Naver.
Yoon, Seong-yeol (October 6, 2022). "정희태 '재벌집 막내아들' 합류..송중기X이성민과 호흡 [공식]" [Jung Hee-tae joins 'the youngest son of a conglomerate'... Breathing with Song Joong-ki X Lee Seong-min [Official]]. Star News (in Korean). Archived from the original on October 6, 2022. Retrieved October 6, 2022 – via Naver.
"등장인물 소개" [Character introduction] (in Korean). Archived from the original on January 10, 2023. Retrieved November 13, 2022 – via JTBC.
Hong, Se-young (July 14, 2021). [단독] 박혁권, '재벌집 막내아들' 합류...송중기와 호흡 [[Exclusive] Park Hyuk-kwon joins 'the youngest son of a conglomerate'...Song Joong-ki and breathing]. Sports Donga (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Kim, Na-yeon (December 11, 2022). "재벌집' 송중기X이성민, 박지훈 희생으로 생존.."배후 찾아내" [Conglomerate House' Song Joong-ki X Lee Seong-min survives at the sacrifice of Park Ji-hoon... "Find the mastermind]. MT Star News (in Korean). Archived from the original on December 12, 2022. Retrieved December 12, 2022 – via Naver.
Kim, Ye-eun (March 29, 2022). 김정우, '재벌집 막내아들' 출연...송중기 경호원 된다 [공식입장] [Kim Jung-woo to appear in 'The Youngest Son of a Conglomerate'...Becomes Song Joong-ki's bodyguard [Official Position]]. Xports News (in Korean). Archived from the original on March 29, 2022. Retrieved March 29, 2022 – via Naver.
Yoon, Seong-yeol (October 28, 2021). 강길우 '재벌집 막내아들' 출연..조한철과 호흡 [공식] [Kang Gil-woo's appearance in 'The Youngest Son of a Conglomerate'... Breathing with Jo Han-cheol [Official]]. Star News (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
Jang, In-young (November 25, 2022). "재벌집' 송중기, 이성민·이병준 자존심 건드렸다…승계전쟁 시작" [Conglomerate House' Song Joong-ki, Lee Sung-min and Lee Byung-joon touched the pride... Succession war begins]. Newsis (in Korean). Archived from the original on November 25, 2022. Retrieved November 25, 2022 – via Naver.
Kim, Han-gil (November 2, 2021). [단독] 이황의, 드라마 '꽃피면 달 생각하고' '재벌집 막내아들' 합류 [[Exclusive] Lee Hwang-ui joins drama 'Thinking of the Moon When It Blooms' and 'The Youngest Son of a Conglomerate']. TV Daily (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021.
Yoo, Jeong-min (November 15, 2022). "함태인, '재벌집 막내아들' 캐스팅...송중기와 연기 호흡" [Ham Tae-in cast in 'The youngest son of a conglomerate family'...Song Joong-ki and acting breathing]. Ten Asia (in Korean). Archived from the original on November 15, 2022. Retrieved November 15, 2022 – via Naver.
Kim, Hyun-rok (March 22, 2023). "동은오적만 있나…'더 글로리' 전진오, 빌런 잡는 빌런 떴다" [Is there only Dong-Eun-Ojeok? 'The Glory' Jeon Jin-oh, a villain who catches the villain is on the rise]. SpoTV News (in Korean). Retrieved March 22, 2023 – via Naver.
Choi, Hye-jin (November 19, 2022). "'재벌집 막내아들' 송중기, 총 맞고 추락→과거로 회귀 [★밤TV]" ['The youngest son of a conglomerate family' Song Joong-ki, got shot and fell → Return to the past [★Night TV]]. MT Star News (in Korean). Archived from the original on November 19, 2022. Retrieved November 19, 2022 – via Naver.
Kim, Se-hun (November 19, 2022). "박진영ㆍ차선우(바로), '재벌집 막내아들' 특별 출연…신경민(신 대리)ㆍ송중기 동생으로 시선 강탈" [Park Jin-young and Cha Seon-woo (Baro) make a special appearance in 'The youngest son of a conglomerate family'... Shin Kyung-Min (Shin Deputy) and Song Joong-Ki's younger siblings steal attention]. Biz Entertainment (in Korean). Archived from the original on November 19, 2022. Retrieved November 19, 2022.
Jang, Ah-reum (November 20, 2022). "재벌집' 송중기, 이성민에 인정받았다…대선예측·서울대 법대 합격까지(종합)" [Conglomerate House' Song Joong-ki was recognized by Lee Sung-min... Predicting the presidential election and passing the law school at Seoul National University (comprehensive)]. News1 (in Korean). Archived from the original on November 20, 2022. Retrieved November 20, 2022 – via Naver.
Choi, Na-young (November 27, 2022). "송중기 아버지 이규회, 알고보니 'IMF 피해 가장' 울분 공감 ('재벌집 막내아들')" [Song Joong-ki's father, Lee Kyu-hoe, turns out to empathize with the resentment of 'the head of the IMF victim' ('the youngest son of a conglomerate family')]. OSEN [ko] (in Korean). Archived from the original on January 10, 2023. Retrieved November 27, 2022 – via Naver.
Nielsen Korea ratings:
- "Ep. 1". Nielsen Korea (in Korean). November 18, 2022. Archived from the original on November 19, 2022. Retrieved November 19, 2022.
- "Ep. 2". Nielsen Korea (in Korean). November 19, 2022. Archived from the original on January 10, 2023. Retrieved November 20, 2022.
- "Ep. 3". Nielsen Korea (in Korean). November 20, 2022. Archived from the original on November 21, 2022. Retrieved November 21, 2022.
- "Ep. 4". Nielsen Korea (in Korean). November 25, 2022. Archived from the original on November 25, 2022. Retrieved November 26, 2022.
- "Ep. 5". Nielsen Korea (in Korean). November 26, 2022. Archived from the original on November 26, 2022. Retrieved November 27, 2022.
- "Ep. 6". Nielsen Korea (in Korean). November 27, 2022. Archived from the original on November 27, 2022. Retrieved November 28, 2022.
- "Ep. 7". Nielsen Korea (in Korean). December 3, 2022. Retrieved December 4, 2022.
- "Ep. 8". Nielsen Korea (in Korean). December 4, 2022. Archived from the original on December 4, 2022. Retrieved December 5, 2022.
- "Ep. 9". Nielsen Korea (in Korean). December 9, 2022. Archived from the original on December 10, 2022. Retrieved December 10, 2022.
- "Ep. 10". Nielsen Korea (in Korean). December 10, 2022. Archived from the original on December 11, 2022. Retrieved December 11, 2022.
- "Ep. 11". Nielsen Korea (in Korean). December 11, 2022. Archived from the original on December 11, 2022. Retrieved December 12, 2022.
- "Ep. 12". Nielsen Korea (in Korean). December 16, 2022. Archived from the original on December 17, 2022. Retrieved December 18, 2022.
- "Ep. 13". Nielsen Korea (in Korean). December 17, 2022. Archived from the original on December 17, 2022. Retrieved December 18, 2022.
- "Ep. 14". Nielsen Korea (in Korean). December 18, 2022. Archived from the original on December 18, 2022. Retrieved December 19, 2022.
- "Ep. 15". Nielsen Korea (in Korean). December 24, 2022. Archived from the original on December 24, 2022. Retrieved December 25, 2022.
- "Ep. 16". Nielsen Korea (in Korean). December 25, 2022. Archived from the original on December 26, 2022. Retrieved December 26, 2022.
Kim, Yang-soo (October 14, 2023). "[종합] '코리아드라마어워즈' 이성민 대상…오정세x김선아 최우수상" [[Overall] 'Korea Drama Awards' Lee Sung-min Grand Prize...Oh Jung-se x Kim Sun-ah Best Actress]. Joy News 24 (in Korean). Retrieved October 14, 2023.