PURE Insurance

Privilege Underwriters Reciprocal Exchange (PURE) is an American property insurance company established in 2006.^[2]

PURE Insurance

Industry	Property insurance
Headquarters	White Plains, New York
Owner	Tokio Marine[1]

Business model

PURE caters to high-net-worth customers.^[3] It offers insurance for homes with a rebuild value of more than one million dollars, automobiles, watercraft, jewelry, art and other collections, personal excess liability (umbrella), and flood. The company is based in White Plains, New York.^[4] PURE is a member of the PURE Group of Insurance Companies (the PURE Group).^[5]

Breach of sanctions

Between 2018 and 2020 PURE Insurance assisted Viktor Vekselberg, a Russian oligarch, with $315,891 of transactions in breach of sanctions and was accordingly fined $466,200 by OFAC in 2023.^[6]

See also

• PURE Insurance Championship

References

1. Grzadkowska, Alicja. "Tokio Marine Holdings acquires PURE Group". Insurance Business. Retrieved 2019-11-19.
2. Stern, Samuel. "Case Study: How PURE Insurance Built A Customer-Obsessed Business". Forrester. Retrieved 17 September 2017.
3. Sullivan, Paul. "Protecting Andy Warhol From Flood, Fire and Quake". New York Times. Retrieved 17 September 2017.
4. "Official Web Page". PURE Insurance. Retrieved 17 September 2017.
5. Grzadkowska, Alicja. "Tokio Marine Holdings acquires PURE Group". Insurance Business. Retrieved 2019-11-19.
6. "PURE Insurance to pay $466K in OFAC sanctions case". 22 December 2023.