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Vividata is a Toronto-based[1] not-for-profit research organization that provides impact and marketing data on print media readership in Canada.
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Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank).[2] The merged company temporarily used the name Amalco.[2] The non-profit PMB traced itself back to 1973, when it conducted its first national print survey.[3] PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. NADbank's work had significant overlap with PMB.[2] Vividata also has a custom syndicated survey division known as Vivintel.[4]
- Numeris, an analogous company covering Canadian broadcast media
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