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PRTV Prime Media, also known as Prime TV, is a Philippine free-to-air digital television channel owned by Prime Media Holdings thru Philippine Collective Media Corporation. It serves as the national extension of PCMC's PRTV brand, which is currently used on its regional television station in Tacloban.
 | |
| Type | Free-to-air digital television channel |
|---|---|
| Country | Philippines |
| Broadcast area | Nationwide |
| Affiliates | ABS-CBN News BEAM TV |
| Programming | |
| Language(s) | Filipino |
| Picture format | 1080i HDTV (downscaled to 16:9 480i for the SDTV feed) |
| Ownership | |
| Owner | Prime Media Holdings |
| Parent | Philippine Collective Media Corporation |
| Sister channels | TeleRadyo Serbisyo PRTV (Tacloban) |
| History | |
| Launched | May 27, 2024 (test broadcast) July 15, 2024 (official launch) |
| Replaced | PIE Channel (BEAM TV channel space) |
| Availability | |
| Terrestrial | |
| BEAM TV (Nationwide) | Channel x.1 (DTT) |
Prior to the launch, PCMC has been planning to launch of a national TV channel after its Congressional franchise was amended in 2020 to expand its coverage into nationwide broadcast.[1] PCMC became an indirect subsidiary of Prime Media Holdings (PRIM) after the two firms signed a sharing deal through backdoor listing.[2][3]
PCMC/Prime Media has been collaborating with ABS-CBN Corporation through a joint-venture to operate Radyo 630 and TeleRadyo Serbisyo. Aside from ABS-CBN, Prime Media has also been discussing collaborations with other content providers, including TV5 owner, MediaQuest Holdings.[4]
On May 27, 2024, PCMC/Prime Media launched Prime TV and began its test broadcast on BEAM TV's digital subchannel broadcast featuring TeleRadyo Serbisyo programming and a simulcast of ABS-CBN News' TV Patrol.[5]
On October 28, 2024, Prime TV was rebranded as PRTV Prime Media.
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