Loading AI tools
Pakistani baked foods maker From Wikipedia, the free encyclopedia
English Biscuit Manufacturers (EBM), doing business as Peek Freans, is a Pakistani biscuits manufacturer based in Karachi.[1][2] EBM owns the Pied Piper trademark in Pakistan.[3]
| |
| Company type | Private |
|---|---|
| Industry | Biscuit |
| Founded | 1965 |
| Headquarters | Karachi, Pakistan |
Area served | Pakistan |
Key people | Zeelaf Munir (CEO) |
| Subsidiaries | Coronet Foods |
| Website | ebm |
English Biscuit Manufacturers (EBM) was founded in 1965 as Peek Freans Pakistan Limited through a joint venture with 25.25 percent shareholding held by Peek Freans and 74.65 percent by House of Manji.[4] In 1966, it was renamed as English Biscuit Manufacturers after a rebranding of its UK-based parent company, Associated Biscuits.[5] A few years later, Manji family sold its stake to Arag Group.[6]
In 1967, EBM began producing the Peek Freans biscuit in Pakistan.[5]
EBM also established the Centre of Excellence with an investment exceeding 20 million Rupees to support research and development in food technology, nutrition, biochemistry, and related fields.[5]
Seamless Wikipedia browsing. On steroids.
Every time you click a link to Wikipedia, Wiktionary or Wikiquote in your browser's search results, it will show the modern Wikiwand interface.
Wikiwand extension is a five stars, simple, with minimum permission required to keep your browsing private, safe and transparent.
