Noor Neelofa Mohd Noor[1] (born 10 February 1989) is a Malaysian actress, television presenter, commercial model and entrepreneur. She rose to fame when participated in a drama queen competition, Dewi Remaja, winning the Dewi Remaja 2009/10 title organised by the Malaysian teen magazine, Remaja. She received her Bachelor International Trade and Marketing education at Sunway University College.[2] Neelofa was named amongst 'Forbes 30 Under 30 Asia' in 2017.[3] Beyond her entertainment career, she has been involved in multiple business ventures and launched Naelofar Hijab.[2]
Neelofa | |
|---|---|
| نيلوفر | |
 Neelofa in 2016 | |
| Born | Noor Neelofa binti Mohd Noor February 10, 1989 |
| Education | Bachelor of International Trade and Marketing |
| Alma mater | |
| Occupation(s) | Celebrity, TV Host, Commercial model, Businessperson |
| Years active | 2009–present |
| Known for | Dewi Remaja |
| Height | 157 cm (5 ft 2 in) |
| Spouse |
Haris Ismail (m. 2021) |
| Children | 2 |
| Parents |
|
| Family |
|
Early life
Neelofa was born in Pasir Mas, Kelantan and is of Persian, Pakistani and Malay descent.[4]
Neelofa studied in Maktab Rendah Sains MARA Langkawi, and achieved excellent results. After graduating, she studied and took A Levels (June 2007 – June 2009) for two years at KDU University College. Her dream was to further her studies in the United States of America, but her family did not approve of her decision. Neelofa then pursued her studies at Sunway University in Bachelor of International Business & Marketing.
Entertainment career
Neelofa is a winner in Dewi Remaja (Miss Teen Malaysia) 2009/2010.[5] She appeared in Kau Yang Terindah as Alisya and is a host of the television programs MeleTOP and Nona.
In 2014, she took acting classes at the New York Film Academy. Alongside Nabil Ahmad, Neelofa was also a host for a Malaysian television programme, MeleTOP aired on Astro Ria. She announced on the series that she was resigning as the host in December 2019 after seven years.[6]
Positive reviews of her were given in the press and from the public for her acting in Lukisan Takdir and Wan Embong.[7][8]
Personal life
Neelofa's grandfather, Noor Mohamed Mohammad Din died on 20 November 2018 at the age of 83, but his cause of death is unknown.[9] She is a cousin of celebrity chef, Adam Didam who died on 19 May 2019 due to lung infection.[10] On 15 October 2020, Neelofa decided to wear niqab.[11][12][13]
On 27 March 2021, she married televangelist and actor, Haris Ismail who is six years of her junior.[14] Their first child, a son called Muhammad Bilal, was born on 29 January 2022.[15][16] Their second child, a son called Abdullah Abbas, was born on 11 July 2023.[17][18][19]
Discography
Single
| Year | Title | Notes |
|---|---|---|
| 2023 | "Jodoh Ajal Rezeki" |
with Faizal Tahir & Haris Ismail |
Filmography
Film
| Year | Title | Role | Notes |
|---|---|---|---|
| 2012 | Azura | Azura | Debut film appearances |
| SAM: Saya Amat Mencintaimu | Zura | ||
| Hantu Kapcai | Khadijah | ||
| 2013 | Lemak Kampung Santan | Tiqa | |
| 2014 | Faithful | Sayang | Short film |
| Dollah Superstar | Farra | ||
| 2015 | Pilot Cafe | Sharmila | |
TV series
| Year | Title | Role | TV channel |
|---|---|---|---|
| 2011 | Kasih Najihah | Najihah | TV9 |
| Sumpah Anjasmoro | Wardina | TV3 | |
| Jiwa Dan Lara | Lara | ||
| Kitab Cinta | Mila | TV Alhijrah | |
| Tahajjud Cinta | Suraya | TV3 | |
| 2012 | Kau Yang Terindah | Alisya | |
| Amukan Pocong | Emma | ||
| Syahadat Cinta | Zainab | TV Alhijrah | |
| 2013 | Karoot Komedia X (Season 2) | Nurse | Astro Warna |
| 2016 | Suri Hati Mr. Pilot | Warda Erina | Astro Ria |
| 2017 | Red Velvet | Helena | |
| 2018 | Ti Amo, Sweetheart 100 Hari! | Malissa | |
Telemovie
| Year | Title | Role | TV channel |
|---|---|---|---|
| 2011 | Jemmah Kolesterol | Dr. Najihah | TV3 |
| Pusing Beraya | Mariana | ||
| Korban Tak Jadi | Mariana | ||
| 2012 | Ijam Non Yankee | Lin | |
| Dibah Lori | Dibah | ||
| Nyanyian Sakaratul Maut | Nurain | ||
| Janji Jujur Sepi | Dhea | TV9 | |
| Tersalah Cinta | Cinta | TV3 | |
| Cahaya Insaniah | Nora | TVi | |
| 2015 | Lukisan Takdir | Rita Anna | TV3 |
| Wan Embong | Wan Embong | ||
| 2017 | Suri Hati Mr Pilot Raya | Warda Erina | Astro Ria |
| 2020 | 6 Hari | Linda | Astro Citra |
Host
| Year | Title | TV channel | Notes |
|---|---|---|---|
| 2011 | Sekolahku Hebat | Astro Ceria | |
| 2012 | Paparazzi | KRU TV | |
| Anugerah Skrin | TV3 | with Awal Ashaari | |
| 2012–2014 | Nona | with Fara Fauzana | |
| 2012–2019 | MeleTOP | Astro Ria | with Nabil Ahmad |
| 2013 | Dapur Panas | TV3 | |
| 2014 | MeleTOP Era Awards | Astro Ria | with Nabil Ahmad and AC Mizal |
| HLive! Launching Ceremony | with Nabil Ahmad and Aznil Nawawi | ||
| 2015 | MeleTop Era Awards | ||
| NeelofaTV | YouTube | ||
| 2016 | MeleTop Era Awards | Astro Ria | |
| #ilofayou | YouTube | ||
| 2020 | Next To Neelofa | Astro Ria | |
| 2021 | N to N | with Nabil Ahmad | |
| 2022 | Next To Neelofa 2 | ||
| 2024 | Next To Neelofa Raya |
TV appearance
| Year | Title | Notes | TV channel |
|---|---|---|---|
| 2016 | Yeke? | Guest, Episode: "Princes and Princesses" | TV3 |
| Melodi Raya 2016 | Guest | ||
| Motif Viral | Episode:? | Astro Ria | |
| Le'PakNil | Episode:6 | ||
| Astro Ceria Popstar Raya 2016 | Guest Host | Astro Ceria | |
| Hlive Exclusive with Neelofa | Guest | Astro Ria | |
| Akademi Fantasia 2016 Final | Guest With Suri Hati Mr.Pilot Cast | ||
| Gegar Vaganza (Season 3) | Week ke-2-Guest | ||
| Akak-Akak Sangat | Ep: ?? Guest With Fattah Amin & Michael Ang | Astro Prima | |
| HLive Special Suri Hati Mr. Pilot | Guest with Fattah Amin | Astro Ria | |
| Motif Viral | Episode: "Suri Hati Mr. Pilot" | ||
| Taste Selebriti | Episode: "Kelantan" | Astro Mustika HD | |
| Inspirasi Hlive | Episode: "Neelofa" | Astro Ria | |
| Alhamdulillah | Episode: | TV Alhijrah | |
| Imbasan Dr Muhaya | Episode: | ||
| 2017 | Maharaja Lawak Mega 2017 | Judge | Astro Warna |
| 2022 | Nona | Guest host with Amyra Rosli | TV3 |
| Wanita Hari Ini | Episode: "Transisi Kehidupan" | ||
| Sembang Viral (Season 2) | Episode: "Kesan Hentaman Netizen" | TV9 | |
Theatre
| Year | Title | Role |
|---|---|---|
| 2014 | Bahayanya Wanita | Thai Girl |
Music video appearance
| Year | Song title | Singer |
|---|---|---|
| 2010 | "Ku Bukan Aku" | Tilu |
| "Fragile" | Seven Collar T-Shirt | |
| 2011 | "Janji" | Akim Ahmad |
| 2013 | "Bila Aku Jatuh Cinta"[20] | Awi Rafael |
| 2015 | "Untuk Cinta" | Hafiz Suip (with Adira) |
Bibliography
| Year | Title | Notes |
|---|---|---|
| 2016 | The Chic Codes | Book launch debut[21] |
Business ventures
Outside of showbiz career, Neelofa also involved in several business ventures including contact lens brand Lofalens,[22] health care products Beautea Slim pills, and Muslim women's clothing brand Naelofar Hijab, which is sold through online and retail stores in Selangor and distributors across Malaysia and Singapore.
Influencer
With more than eight million followers on Instagram, Naelofar has become a fashion icon for many Muslim women who wear the hijab, or 'tudung' as it is referred to in the region of Malaysia and Singapore. She has fronted campaigns for Dior, Lancome and Swarovski, representing modest fashion at shows in New York, Milan and Paris Fashion Week.[23]
She became the first Malaysian to win the 2019 Influencer Awards at Monaco under the Entrepreneur category on 7 October 2019.[24] Each nomination was chosen by a jury, with the nominations coming from all over the world.
On 8 December 2017, AirAsia appointed Neelofa as its new non-executive independent director. Tony Fernandes, the AirAsia Group chief executive officer described Neelofa as "super smart, young and independent".[25] She resigned as director on 19 August 2020 due to "her other personal commitments”.[26]
On 18 December 2020, she received the Business Icon Award during Nona Superwoman Award 2020 presentation by the women's magazine Nona.[27][28]
Naelofar Hijab
Neelofa founded and helmed NH Prima Sdn Bhd as its director since 2014.[29] Her hijab brand, "Naelofar Hijab" is sold in more than 37 countries including Singapore, Brunei, Indonesia, Australia, UAE, United Kingdom and Europe.[29]
In June 2017, the brand took on new heights when it collaborated with AirAsia to design hijab for female pilots of AirAsia and AirAsia X.[30]
In conjunction with her birthday celebration in 2018, Neelofa launched a turban range, “Be Lofa Turban” at Zouk KL.[1] The new turban line was sold out in less than 24 hours after launching. However, she received backlash from Internet commentators for holding her product launch in the nightclub . On 1 March 2018, she has issued a public statement of apology saying "I would like to sincerely apologise for causing stress and negative sentiments on the selection of the venue."[31]
In 2019, she has partnered with Starbucks to produce the Starbucks x Naelofar exclusive collection which retailed only at Starbucks.[32] Within five years, she has sold more than 10 million hijabs.[33]
Nilofa Group
In December 2019, Neelofa introduced the Nilofa brand with the banana milk as its first product, to the Malaysian market under the Nilofa Group name. An advertisement of the product claimed that the milk would have benefits such as reducing obesity, lowering high blood pressure, increasing metabolism rate and removing toxins from the body.[34] UK-based general surgeon Dr Nur Amalina Che Bakri used Twitter to call out these claims false advertising.[35]
Neelofa's response was that the advertising was published by the marketing agency without her company's approval. She kept her team small and had outsourced the marketing. The controversy led Malaysian Ministry of Health (MOH) to visit the factory to investigate the processes of the milk product behind the claims. MOH found no major issues with the packaging but gave some recommendations concerning packaging the product to clearly communicate the product as a banana milk.[36]
In 2020, Chatime collaboration with Neelofa to launch their new menu Nilofa Dalgonana. The drink are made from her own banana milk.[37] In March 31, 2021 Neelofa and her husband PU Riz get caught by travelling to Langkawi for honeymoon but she denied it because she travelling to Langkawi for a business trip not for honeymoon. She says, she and her husband will attend for launch a new branch Chatime at Langkawi.
The Noor
In 2021, her launch her own Islamic content mobile application called The Noor.[38] Beside that Noor collaboration with Fipper.
Endorsements
| Year(s) | Product | Notes |
|---|---|---|
| 2011 | Nokia | Mobile Phones |
| Silkygirl | Cosmetic | |
| Fair & Lovely | Cosmetic | |
| F&N Fruit Tree | Soft Drinks Brand | |
| 2012 | Avon | Cosmetic |
| King Koil | Mattress | |
| U2 Watch | Watch | |
| FashionValet | Fashion | |
| Suzuki Swift[39] | Car Brand | |
| 2013 | LINE[40] | Chat Apps |
| 2014 | Airish Miracle | Cosmetic |
| 2015 | Lancôme La Nuit Tresor | Perfume |
| Heaven & Earth[41] | ||
| PLUS Apps | ||
| 2016–present | Neelofa Perfume | Perfume |
| Swarovski Jewelry | ||
| Bank Rakyat | Bank Rakyat Muslimah Card | |
| 2017 | Titan Jewelry | Jewelry |
| Oppo r6 | Mobile Phone | |
| Tn50 | Youth and Inspirational | |
| Putrajaya Holdings[42] | Property Investment | |
| Lancôme Cosmetics | Cosmetics | |
| yes4g | Mobile Internet | |
| Awesome MaMa | Instant Noodles | |
| Chew n Glow | Health Supplement Product | |
| 2020 | Chatime | Drinks |
| 2021 | Fipper | Slip On |
Philanthropy and endorsement
In April 2012, Neelofa alongside Nazim Othman, Fizo Omar, Zoey Rahman, Intan Ladyana and Aiman Hakim Ridza was appointed as the Young Biz Icons for Oxford Centre of Excellence (Oxcell). According to Oxcell, "The appointment of six icons was based on academic success and career development in the arts". Through this program, the celebrity icons will share their experiences throughout involved in the world of business and the arts.[43]
In July 2013, the Malaysian private, free-to-air television channel, TV3 appointed Neelofa along with Adi Putra, Nora Danish, Fiza Sabjahan, Amar Asyraf, Nelydia Senrose, Tasha Shilla and Aiman Hakim Ridza as the ambassador for Anugerah Syawal 2013. According to TV3 "The appointment of these celebrities is to promote programs on television and radio throughout the month of Shawwal."[44][45][46]
Controversies
During the wedding ceremony between Neelofa and PU Riz on March 27, 2021, the pictures of the audience sitting close and violating the standard operating procedure (SOP) for controlling COVID-19 infection became contagious and received criticism from the people of the country in general.[47][48] This caught the attention of the police who opened an investigation paper on the violation under Section 21A of the Prevention and Control of Infectious Diseases Act 1988 (Act 342), and called on the organizers, hotel owners and family members involved to assist in the investigation.[49] Meanwhile, Minister in the Prime Minister's Department (Religious Affairs), Zulkifli Mohamad Al-Bakri who was also present and gave a speech at their wedding ceremony declined to comment further on the collision.[50]
Awards and nominations
| Year | Award | Category | Nominated work | Result |
|---|---|---|---|---|
| 2010 / 2011 | Dewi Remaja | 1st Place Winner | — | Won |
| 2012 | Stail EH! Award | New Choices Celebrity | — | Nominated |
| Sexiest Female Celebrity | — | Nominated | ||
| 25th Bintang Popular Berita Harian Awards | Most Popular Female New Artist | — | Nominated | |
| 16th Skrin Awards | Pantene Shine Award | — | Nominated | |
| 2013 | 26th Bintang Popular Berita Harian Award | Most Popular Film Actress | — | Nominated |
| Most Popular TV Actress | — | Nominated | ||
| Most Popular Female TV Host | — | Nominated | ||
| 4th Shout! Awards | Favourite TV Personality Award | — | Nominated | |
| 2nd Blockbuster Award | Best New Female Performance Award | Hantu Kapcai | Won | |
| Best Female Performance Award | Azura | Nominated | ||
| 25th Malaysian Film Festival | Best New Actress | Nominated | ||
| 1st Melodi Awards | Sensational Celebrity | — | Nominated | |
| 2014 | 27th Bintang Popular Berita Harian Award | Most Popular TV Actress | — | Nominated |
| Most Popular Female TV Host | — | Won | ||
| Stail EH! Awards | Sexiest Women Celebrity | — | Nominated | |
| 2015 | 2nd MeleTOP Era Awards | Most Popular TV Host | MeleTop | Nominated |
| 28th Bintang Popular Berita Harian Award | Most Popular Female TV Host | — | Won | |
| Most Popular Film Actress | — | Nominated | ||
| Stailo Female Artist | — | Nominated | ||
| 19th Skrin Awards | Best Supporting Actress | Pilot Cafe | Nominated | |
| Shining Star Award | — | Won | ||
| 2016 | 3rd MeleTOP Era Awards | Fashion MeleTOP[51] | — | Nominated |
| MATRADE Outstanding Achievement Awards | Outstanding Achievement Award | Naelofar Hijab | Won | |
| 1st Online Choice Awards[52] | Online Choice Young Entrepreneur | Won | ||
| Online Choice Fashion Icon | — | Nominated | ||
| 29th Bintang Popular Berita Harian Award | Most Popular Film Actress | — | Nominated | |
| Most Popular TV Host | — | Won | ||
| Most Popular Artiste | — | Won | ||
| MATRADE Malaysian Export Aspiration | Export Celebrity Award | Naelofar Hijab | Won | |
| Tribute to Women Malaysia | Business Awards | Won | ||
| 3rd Melodi Awards | Melodi Hosting Personality | — | Won | |
| 2017 | InTrend Gala Night 2017[53] | Most Charming Celebrity | Herself | Won |
| Inspiring Woman | Herself | Won | ||
| Iconic Role Model | Herself | Won | ||
| 2019 | Influencer Awards Monaco 2019 | Entrepreneur | N/A | Won |
References
External links
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