Lebara

This article is about the British telecommunications company. For the village in Estonia, see Läbara.

Lebara is a telecommunications company providing services using the mobile virtual network operator (MVNO) business model in the United Kingdom, France, Denmark, the Netherlands, Germany, Saudi Arabia, Spain, Switzerland and Australia. Lebara provides pay-as-you-go and contract-based mobile SIM cards^[2][3] in these countries, and its brand is also used under license in four other countries.

Lebara

Industry	Telecommunications
Founded	September 2001; 23 years ago (2001-09)
Founder	Baskaran Kandiah Rasiah Ranjith Leon Ratheesan Yoganathan
Headquarters	7th Floor, Import Building, 2 Clove Crescent, East India Docks, London, England, United Kingdom
Area served	United Kingdom Australia Saudi Arabia Netherlands France Spain Denmark Switzerland Germany
Key people	Stephen Shurrock (CEO)[1]
Products	Mobile telecommunications services
Revenue	€513 million (2023)
Owner	Alchemy and Triton
Number of employees	400 (2016)
Parent	VIEO B.V.
Website	www.lebara.com

History

Lebara was founded in 2001 by UK-based Ratheesan Yoganathan, Rasiah Ranjith Leon and Baskaran Kandiah. The name Lebara was coined from the first two letters of each of the founders' names.^[4] At launch the company's initial product was international telephone calling cards, sold through independent mobile phone shops.^[4] In 2004, Lebara launched its first mobile virtual network, a low-cost international service in the Netherlands, selling SIM cards using mobile carrier Telfort, a subsidiary of KPN.^[4] After finding success it subsequently launched operations in other European countries including the UK (2007), France, Spain, Switzerland, Germany (2010) and Denmark.^[4]

Lebara's Swiss operations (Lebara GmbH, Zurich) was sold on July 1, 2013 to Sunrise Communications.^[5]

In September 2017, Lebara Group B.V. was sold to Switzerland-based Palmarium Advisors AG.^[6] The Spanish operation of Lebara (Lebara España SL) was sold to MASMOVIL Group in November 2018.^[7] In 2019 bondholders of Lebara (under holding company Vieo B.V.) took control of the company.^[8][9]

Operations

The company currently operates in the UK, France, Denmark, the Netherlands and Germany - it has at least four million customers as of 2023.^[10] It has also entered into brand license agreements for the use of its trademarks in Australia, Switzerland, Saudi Arabia and Spain.

In 2017 Lebara launched its first postpaid monthly contract SIMs in the Netherlands, as part of a move to appeal to a wider customer base.^[11]

Today Lebara focuses on the traditional international calling market as well as offering SIM-only plans and post pay services. Lebara plans to offer 5G services as these become available.^[12]

Country	Partner network
Australia	Vodafone[13][14]
Denmark	Telenor[15]
France	Orange (Bouygues Telecom until August 2021)[16]
Germany	O2 (Telekom until May 2022)[17][18]
Netherlands	KPN[19]
Saudi Arabia	Mobily[20]
Spain	Vodafone[21]
Switzerland	Sunrise[22]
United Kingdom	Vodafone[23]

References

1. "Stephen J. Shurrock". UK Companies House. Retrieved 14 July 2021.
2. Wray, Richard (30 October 2007). "Vodafone calls up economic migrants". The Guardian. Retrieved 31 August 2008.
3. Wray, Richard (31 October 2007). "Vodafone partners new Sim-only service aimed at immigrants". The Guardian. Retrieved 31 August 2008.
4. Garside, Juliette (17 November 2011). "Lebara co-founder made virtual phone network a real money-maker". The Guardian. Archived from the original on 26 December 2013.
5. "Sunrise Communications acquires Lebara Switzerland".
6. "Lebara Group B.V. sold to Palmarium". Lenz & Staehelin. Retrieved 4 June 2022.
7. "MASMOVIL acquires Lebara España". 21 November 2018.
8. "Bondholders poised to seize control of telco Lebara". Financial Times. 11 June 2019. Retrieved 4 June 2022.
9. "Bondholders Take Control of Lebara Via Enforcement | Publications | Kirkland & Ellis LLP". www.kirkland.com. Retrieved 4 June 2022.
10. "European telcoms group Lebara explores sale (Financial Times 20.12.2023)".
11. "Telecompaper". www.telecompaper.com. Retrieved 2 June 2022.
12. "Lebara Group in handen van Palmarium". www.computable.nl (in Dutch). Retrieved 2 June 2022.
13. "Lebara Mobile launches in Australia" (PDF) (Press release). Lebara. 30 March 2009. Archived from the original (PDF) on 17 May 2011. Retrieved 26 March 2014.
14. Lohman, Tim (30 March 2009). "Vodafone, Lebara launch new pre-paid mobile service". Computer World. IDG Communications. Archived from the original on 31 October 2012.
15. "Network status". Lebara. Retrieved 26 March 2014.
16. "Lebara Mobile enters French market" (PDF) (Press release). Lebara. 6 May 2010. Archived from the original (PDF) on 17 May 2011. Retrieved 26 March 2014.
17. "Telecompaper".
18. "Global Market Leader Lebara Mobile launches in Germany" (PDF) (Press release). Lebara. 10 January 2010. Archived from the original (PDF) on 17 May 2011. Retrieved 26 March 2014.
19. "Persbericht" (PDF) (Press release) (in Dutch). Lebara. 2008. Archived from the original (PDF) on 16 May 2011. Retrieved 26 March 2014.
20. "Lebara Mobile to Launch MVNO in Saudi Arabia Shortly". cellular-news. 26 March 2014. Retrieved 26 March 2014.
21. "Lebara Mobile partners with Vodafone to launch low cost, high quality mobile services in Spain" (PDF) (Press release). Lebara. February 2007. Archived from the original (PDF) on 26 March 2014. Retrieved 26 March 2014.
22. "Lebara Mobile – slashes the cost of international mobile calling from Switzerland" (PDF). Lebara. 26 February 2007. Archived from the original (PDF) on 12 January 2014. Retrieved 26 March 2014.
23. "Lebara Mobile Launches Low Cost International SIM" (PDF) (Press release). Lebara. 31 October 2007. Archived from the original (PDF) on 12 January 2014. Retrieved 26 March 2014.

External links

• Official website
• Lebara Australia
• Lebara Saudi Arabia
• Lebara Switzerland