Kacho López Mari

Kacho López Mari (born May 16, 1975) is a Puerto Rican filmmaker and co-founder of production company Filmes Zapatero. He is a 7-time nominee and two time Latin Grammy Award winner^[1] for his music videos “Ojos Color Sol” (Calle 13)^[2] (featuring actors Gael García Bernal and María Valverde) and “Loco de Amor” (Juanes).^[3] His second collaboration with Juanes titled Mis Planes son Amarte (coincidentally Latin music's first visual album^[4]), got López Mari his 6th Latin Grammy nomination and his 4th for Best Music Video, Long Form. His music video/documentary "El Apagón - Aquí vive gente" for Bad Bunny was nominated at The Shots Awards of the Americas 2023 in the video of the year category and was shortlisted at Cannes Lions 70 in Cannes, France in 2023.^[5] The video was also nominated at the VMAs 2023 in the Video for good category.^[6] In August 2023 Premios Rolling Stone en Español nominated "Canción Desaparecida" by Juanes, music video López Mari directed, in the Videoclip del Año category.^[7] In 2025 Kacho directed the music video for Baile Inolvidable (Bad Bunny), the first Salsa song to reach #1 in Apple Music's global charts. ^[8]

Career

Kacho López Mari started his career in the field of graphic design.^[9] After transitioning into film, in the now-defunct production company Paradiso Films, López Mari founded Filmes Zapatero^[10] with his partner, award-winning producer Tristana Robles^[11] in 2011. He got his start directing music videos for Reggaeton/Underground artists like Tego Calderón and Daddy Yankee, directing the videos for the singles "Abayarde" and "Gasolina" respectively. Throughout his career, López Mari has directed music videos for Bad Bunny, Ricky Martin, Juanes, Ile, Aventura, Daddy Yankee, Calle 13, Don Omar, Tego Calderón and Chayanne among many others.

Filmography

Music videos

Title	Year	Artist(s)	Notes	Ref.
Baile Inolvidable	2025	Bad Bunny		[12][13]
Canción Desaparecida	2023	Juanes and Mabiland	Nominated - Premio Rolling Stone 2023 Won - Buenos Aires Music Video Festival 2023 - Impacto Social Nominated - Brazil Music Video Festival - Melhor videoclipe Latam	[14][15][16][17]
El Apagón-Aquí vive gente	2022	Bad Bunny	Short List - Video of the year - Shots Awards The Americas 2023 Short List - Cannes Lions 2023 - Entertainment for music Nominated - VMAs 2023 Video for good Won -Buenos Aires Music Video Festival 2023 - Documental	[18][19][20][21]
Flow HP	2021	Don Omar and Residente	Won - Urban Video – Buenos Aires Music Video Festival 2021	[22]
Volví[23]	2021	Aventura and Bad Bunny		[24]
Origen (Documental)	2021	Juanes	Nominated – Latin Grammy Award for Best Long Form Music Video	[25]
Lo Nuestro Vale Más	2020	Jesse & Joy		[26]
Tiburones	2020	Ricky Martin		[27][28][29]
Tequila	2019	Juanes		[30]
Tanto	2019	Jesse & Joy and Luis Fonsi		[31]
Callaíta	2019	Bad Bunny		[32]
Dandy del Congo	2018	Trending Tropics		[33]
El Intelné	2018	Trending Tropics	Nominated – Best Concept at the Berlin Music Video Awards	[34][35]
Di que sientes tú	2018	Chayanne		[36]
La Player	2018	Zion & Lennox		[37]
Yo Contra Ti	2017	Daddy Yankee featuring Orquesta Sinfónica de Puerto Rico	Won – Cannes Lions International Festival of Creativity Won – El Sol Award Won – Clio Awards Won – SME Digital Award	[38][39]
Mis Planes Son Amarte	2017	Juanes	Nominated – Latin Grammy Award for Best Long Form Music Video	[40]
Te Quiero Con Bugalú	2016	iLe		[41]
La Vida (Respira el Momento)	2015	Calle 13		[42]
Loco de Amor, La Historia	2014	Juanes	Won – Latin Grammy Award for Best Long Form Music Video	[43]
Ojos Color Sol	2014	Calle 13 featuring Silvio Rodríguez	Won – Latin Grammy Award for Best Short Form Music Video	[44][45]
Adentro	2014	Calle 13	Nominated – Latin Grammy Award for Best Short Form Music Video	[46]
El Aguante	2014	Calle 13		[47]
Multi_Viral	2014	Calle 13		[48]
Musica en Tiempos	2014	Various Artists	Nominated – Latin Grammy Award for Best Long Form Music Video	[49]
Hecho con Sabor a Puerto Rico	2013	Various Artists	Nominated – Latin Grammy Award for Best Long Form Music Video	[50]
Se Van	2005	Julio Voltio		[51]
Donqueo	2005	Don Omar		[52]
Bandoleros	2005	Don Omar featuring Tego Calderón		[53]
Gasolina	2004	Daddy Yankee	Won – Premios de la Gente "Video of the Year" Nominated – MTV2 Award "Best Video"
Guajira	2004	Yerba Buena!		[54]
Tal Vez	2003	Ricky Martin		[55]
Jaleo	2003	Ricky Martin		[56]
Abayarde	2003	Tego Calderón		[57]

Accolades

Year	Nominee/Work	Award	Result	Ref
2024	Director of the year	Heat Latin Music Awards 2024	Nominated	[58]
2023	Canción Desaparecida	Brazil Music Video Festival - Melhor videoclipe Latam	Nominated	[59]
2023	El Apagón	Buenos Aires Music Video Festival 2023 - Documental	Won	[60]
2023	Canción Desaparecida	Buenos Aires Music Video Festival 2023- Impacto Social	Won	[61]
2023	Canción Desaparecida	Premio Rolling Stone 2023 - Videoclip del Año	Nominated	[62]
2023	El Apagón	VMAs 2023 - Video for Good	Nominated	[63]
2023	El Apagón	Cannes Lions - Entertainment for music - Excellence in Music Video	Short List	[64]
2023	El Apagón	SME Digital Awards	Best of Show	[65]
2023	El Apagón	Shots Awards The Americas 2023 - Video of the year	Short List	[66]
2022	Flow HP	Bogotá Music Video Festival	Finalist
2021	Flow HP	Buenos Aires Music Video Festival 2021	Won	[67]
2021	"Origen" Documental	Latin Grammy Award for Best Long Form Music Video	Nominated	[68]
2018	"Yo Contra Ti"	Cannes Lions International Festival of Creativity award for Entertainment	Shortlist Winner	[69]
		Cannes Lions International Festival of Creativity award for Radio and Audio	Won Bronze	[70]
		El Festival Iberoamericano de la Comunicación Publicitaria El Sol award for Digital and Mobile	Won Silver	[71]
		Clio Awards for Social Good and Music Marketing	Won Bronze	[72]
		SME Digital Award for Best Social Responsibility Campaign	Won Gold	[73]
		SME Digital Award for Best Use of Content Marketing	Won Gold	[74]
		SME Digital Award for Best Video Execution	Won Silver	[75]
2017	"Mis Planes Son Amarte"	Latin Grammy Award for Best Long Form Music Video	Nominated	[76]
2015	"Loco de Amor, La Historia"	Latin Grammy Award for Best Long Form Music Video	Won	[77]
	"Ojos Color Sol"	Latin Grammy Award for Best Short Form Music Video	Won	[78]
2014	"Adentro"	Latin Grammy Award for Best Short Form Music Video	Nominated	[79]
	"Música en Tiempos"	Latin Grammy Award for Best Long Form Music Video	Nominated	[80]
2013	"Hecho con Sabor a Puerto Rico"	Latin Grammy Award for Best Long Form Music Video	Nominated	[81]
2005	"Gasolina"	MTV2 Award "Best Video"	Nominated