I Can't Believe It's Yogurt!
American frozen yogurt chain From Wikipedia, the free encyclopedia
I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing its products.
 | |
| Company type | Franchise |
|---|---|
| Industry | Restaurant |
| Founded | 1977 in Dallas, Texas |
| Headquarters | Markham, Ontario, Canada |
| Products | Frozen yogurt |
| Parent | Yogen Früz |
| Website | icbiy.com |
History
I Can't Believe It's Yogurt! was founded in 1977 by Bill and Julie Brice from Dallas, Texas.[1] Later, it was owned under parent company Brice Foods. In 1984, it sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit forced TCBY to change its name to "The Country's Best Yogurt!".[2]
I Can't Believe It's Yogurt! was acquired by Yogen Früz[3] in 1996.
1991 Austin massacre
In 1991, four young girls were murdered and raped in an I Can't Believe It's Yogurt! shop in Austin, Texas. The case remains unsolved.
References
External links
Wikiwand - on
Seamless Wikipedia browsing. On steroids.