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Hip Hop Since 1978 (HHS78) is a management and production company based in New York City. It was started by Gee Roberson and Kyambo "Hip-Hop" Joshua. HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the mid-1990s. HHS78 originally signed Kanye West to their production and management company in 1998 and negotiated his signing with Roc-A-Fella Records. HHS78's first official project was West's 2004 album, The College Dropout.[1]
In January 2007, they partnered with Bryant Entertainment. As a result, they managed the careers of Lil Wayne, Drake and Nicki Minaj (who were signed to Young Money/Cash Money Records).[2]
In January 2009, Kyambo Joshua and Columbia Records parted ways. In 2009, HHS78 signed Young Jeezy to their management firm.[3]
As of 2014, the agency no longer exists. At the same time, Kyambo Joshua joined the A&R department at Def Jam Recordings (along with record producer No I.D.), while Gee Roberson has launched other management agencies.[4][5]
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