Funrise Toys

"Funrise" redirects here. Not to be confused with Fundrise.

Funrise Inc. is an American toy manufacturer and distributor.^[1]

Funrise Inc.

Company type	Subsidiary
Industry	Toys and Entertainment
Founded	1987; 37 years ago (1987)
Headquarters	California, United States
Key people	Shirley Price King Cheng Martin J. Good
Products	Gazillion Bubbles Wonder Park Rainbow Butterfly Unicorn Kitty Herodrive Sunny Bunnies Best Fairy Friends Fart Ninjas
Parent	Matrix Holdings Limited
Website	funrise.com

History

Funrise Toy Corporation designs, manufactures, and distributes toys for children. The company offers a line of preschool toys, as well as toys for kids of various age groups. It serves customers through its showrooms. The company was founded in 1987 and is based in Van Nuys, California with additional offices and showrooms in Bentonville, Arkansas; Minneapolis, Minnesota; Ontario, California; Kowloon, Hong Kong; Buckinghamshire, United Kingdom; and Nuremberg, Germany, as well as Australia. As of June 8, 2007, Funrise Toy Corp. is a subsidiary of Matrix Holdings Ltd.^[2]

Products

Current toys and games

• Gazillion Bubbles^[3]
• Bright Fairy Friends^[4]
• Rainbow Butterfly Unicorn Kitty^[5]
• Gla'more
• Mighty Fleet
• Cat (partnered with Caterpillar Inc.)^[6]
• Fart Ninjas^[7]

Former distributed toys and games

• Tonka (partnered with Hasbro and Basic FUN)^[8]
• Herodrive (partnered with DC, Warner Bros. and Marvel Comics)^[9]
• Sunny Bunnies^[10]
• Wonder Park (partnered with Paramount Pictures)^[11]
• Luna Petunia^[12]

Entertainment division

Funrise's entertainment division serves as the producer for the Rainbow Butterfly Unicorn Kitty television series, which airs on Nickelodeon and Nicktoons.^[5] The series is animated by Bardel Entertainment.^[13]

References

1. "Funrise Launches New IP and Entertainment Division, Appoints Rich Magallanes as Sr. Vice President Development & Production". www.prnewswire.com. Retrieved 2019-02-26.
2. "Matrix Acquires Funrise Toy Corporation". Cision. Archived from the original on April 30, 2008. Retrieved 2019-07-15.
3. "Bubbles Galore! Gazillion® Bubbles Celebrates National Bubble Week, March 16-22, 2014". www.businesswire.com. 2014-03-17. Retrieved 2019-02-26.
4. "Funrise Toys Announces Launch and Availability for NEW BFF Bright Fairy Friends Flying Onto Retail Shelves". www.prnewswire.com. Retrieved 2022-04-04.
5. "Funrise Unveils 'Pawsitively' Fun Toys Based On Their Animated Series, Rainbow Butterfly Unicorn Kitty™". www.prnewswire.com. Retrieved 2019-02-26.
6. "Funrise Showcases New Brand, Expands Existing Lines at 2020 New York Toy Fair". aNb Media, Inc. 2020-02-23. Retrieved 2022-04-04.
7. ""Silent, Butt Deadly!" Funrise To Launch Fart Ninjas™ Collectible Farting Figures". www.prnewswire.com. Retrieved 2019-03-11.
8. "Funrise, Hasbro extend global license for Tonka". Retrieved 2019-02-26.
9. Ridsdale, Jack. "NY Toy Fair 2018: Funrise partners with Warner Bros. for Herodrive DC Super Friends". Licensing.biz. Retrieved 2019-02-26.
10. "Sunny Bunnies Toys Coming in 2018". I4U News. Retrieved 2019-02-26.
11. "Funrise, Inc. Named Global Master Toy Licensee for Paramount Pictures' AMUSEMENT PARK". www.prnewswire.com. Retrieved 2019-02-26.
12. "Saban debuts Luna Petunia toys in the UK". Retrieved 2019-03-11.
13. Foster, Elizabeth (2017-10-31). "Coloring outside the lines". Kidscreen. Retrieved 2019-01-14.