Flex Seal

Flex Seal is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida.^[1] Founded on February 28, 2011,^[1] the company employs 100 people led by its pitchman and Chief Executive Officer Phil Swift.^[1] Flex Seal has become a popular internet meme due to its television advertisement demonstrations of the product in absurd and exaggerated situations, as well as Swift's enthusiasm and loud voice, much like that of late Billy Mays.

Flex Seal products
(Swift Response, LLC)

Company type	Private
Industry	Chemical industry
Founded	February 18, 2011; 13 years ago (2011-02-18)
Headquarters	Weston, Florida , U.S.
Area served	United States
Key people	Philip Swift (CEO)
Products	Flex Seal Flex Shot Flex Tape Flex Glue Flex Minis Foamazing Slick Fix Maximum Traction Blast Off Winter Wax Flex Paste Flex Tape Adhesive Remover Flex Max Flex Super Glue Flex Seal Family Of Flooding Protection Flex Duct Tape Super Wide Flex Caulk
Number of employees	100 (2019)
Website	flexsealproducts.com

Products

The company makes a line of adhesive bonding products that are based around the concept of liquid rubber.^[2]

Flex Shot was released as an alternative to a caulk gun.^[3] Flex Tape was released as a waterproof tape.^[4] Flex Glue was released as a fix-all adhesive.^[5]

The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.

Advertising

Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017

Flex Seal has gained attention for its television advertising, including a popular advertisement where Phil Swift bisects a boat hull, repairs it with Flex Tape, and successfully drives it on a lake. A 2017 collaboration between Inside Edition, the Good Housekeeping Institute and a Lake Hopatcong marina recreated this experiment and found that although some water began to collect in the repaired boat, it "remained seaworthy" with a driver.^[6]

From 2013 to 2019, the company sponsored NASCAR Xfinity Series team JD Motorsports,^[7] sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt.^[8] During one 2017 race, Flex Tape was used to repair crash damage on the car that the company sponsored, which was driven by Garrett Smithley.^[9]

References

1. Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". The Business Journals. Retrieved September 29, 2019.
2. "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". Cleveland Hall Design. Archived from the original on August 9, 2018. Retrieved May 19, 2018.
3. "Flex Shot Review 2015: Does It Work?". Waffles At Noon. April 8, 2015. Retrieved May 26, 2018.
4. Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". The Front Page Online. Retrieved May 26, 2018.
5. "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". Inside Edition. April 30, 2018. Retrieved May 26, 2018.
6. "Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (Inside Edition)". Yahoo News. September 21, 2017..
7. "Flex Seal returning to JDM for sixth season". Jayski's Silly Season Site. ESPN. January 31, 2018. Retrieved May 19, 2018.
8. "Sponsor Search Page". Racing Reference. Retrieved May 26, 2018.
9. Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. Archived from the original on June 25, 2019. Retrieved May 26, 2018.