TV newsroom in Jacksonville, Florida From Wikipedia, the free encyclopedia
First Coast News is the newsroom of television stations WTLV (channel 12) and WJXX (channel 25), the NBC and ABC affiliates in Jacksonville, Florida, United States. It is owned with the stations by Tegna Inc.
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.png) The home page of First Coast News from September 18, 2024 | |
Type of site | News website |
|---|---|
| Available in | English Spanish |
| Owner | Tegna Inc. |
| Created by | Gannett Company |
| URL | www |
| Commercial | Yes |
| Registration | No |
The First Coast News brand was first used by the stations on April 27, 2000, in the wake of Gannett's acquisition of WJXX the month before and consequent expansion of what had primarily been WTLV's news department. Immediately upon taking control, WTLV newscasts were simulcast on WJXX. Since the consolidation, First Coast News has generally remained in second place in the market behind WJXT (channel 4), the market news leader.
When WTLV started as WFGA-TV in 1957, the station's first news director was Harold Baker, who had served in the same position at WSM radio and television in Nashville, Tennessee. Baker would anchor the station's 6 p.m. news for 17 years and direct the nascent channel 12 newsroom for 19 years in total, winning the station major national journalism awards.[1] It became WTLV in 1971, and eventually settled in as a consistent second-place finisher to WJXT in local news, except for two brief periods in the early 1960s and 1975.[2] While it was frequently well behind channel 4, channel 12 worked to close the gap, particularly after its acquisition by Gannett in 1988.[3] In the early 1990s, WTLV mounted a strong challenge to WJXT, particularly in late news, only to slip when that station expanded its newscasts and increased its community involvement.[4][5]
Meanwhile, in 1996, Allbritton Communications secured the ABC affiliation for the Jacksonville market from longtime third-rated station WJKS (channel 17), which it intended to use on WBSG-TV in Brunswick, Georgia.[6] Initial plans called for WBSG to take over the ABC affiliation in April 1997, but these plans changed in January after the outgoing ABC affiliate unexpectedly began preempting more than half the network's prime-time lineup and any new shows the network offered. As part of its transition to becoming The WB affiliate for the First Coast, WJKS replaced the preempted ABC shows with The WB's programming and syndicated shows.[7]
This caused Allbritton and the network to examine more immediate options to ensure Jacksonville would retain access to most of ABC's programming. WBSG initially agreed to take over the affiliation in February, two months early.[8]However, channel 21's signal barely reached into Florida. Initial plans for a new WBSG-TV tower at Kingsland, Georgia, had been held up by objections,[9] and station management was only able to obtain approval for upgrades to its tower site in Hickox, Georgia, west of Brunswick but not south.[10][9] Even after the upgrade, WBSG's signal did not cover all of Jacksonville, with no coverage south of Interstate 10.[11] To make up for this shortfall in coverage, Allbritton leased and activated a dormant construction permit for channel 25 in Orange Park, a suburb of Jacksonville, which it built out and signed on as WJXX on February 9, 1997, with WBSG as its semi-satellite.[8][12] For most of the rest of that year, technical and signal issues dogged the new ABC affiliate, weighing on its public perception. Due to the compressed timetable, WJXX operated from an interim transmitter facility until September;[13][14] it would not offer a direct feed to the area's cable systems until December.[15]
While the station had been airing a local newsmagazine program, it was not until WJXX opened a permanent studio facility in south Jacksonville that it began to produce a full local news service on December 15, 1997.[15] While ABC 25 News was hailed as a superior product compared to WJKS, which had aired just two 30-minute newscasts on weekdays,[3][16] Allbritton faced several overwhelming factors in establishing WJXX: in addition to the technical issues that alienated viewers and continued signal deficiencies in some areas, the market had historically been an underperformer for the ABC network, and WJXT and WTLV were entrenched in the market.[17][18] Channel 17, now WJWB, surged past WJXX in the ratings.[17]
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On November 15, 1999, the FCC legalized television station duopolies—the common ownership of two stations in one market. The next day, November 16, Gannett announced it would purchase WJXX from Allbritton. The deal was initiated after Allbritton approached Gannett about a possible sale and was legal because of WJXX's unusually low ratings for an ABC affiliate.[19] For the next four months, planning was initiated on the eventual consolidation of the WTLV and WJXX news operations, while WJXX continued to produce newscasts and faced a growing exodus of newsroom staffers.[16][17]
The Federal Communications Commission approved the sale on March 16, 2000. Gannett consummated the purchase the next day and immediately implemented a simulcast of WTLV's newscasts on WJXX, while construction began at the WTLV studios on Adams Street—which had been enlarged in 1997—to prepare for a new combined news service under the name First Coast News, which debuted on April 27.[20][21] Newscasts continued to be broadcast at the same time on each station, including the WJXX 7 p.m. newscast, which had no competition and was the station's lone successful news program.[22][23] In total, 36 WJXX employees, including 13 in news, joined the WTLV operation.[21]
After the merger, continuing a trend already set by WTLV, the gap in viewership between First Coast News and market leader WJXT slowly closed to create tough competition in the Jacksonville market.[24][25][26] The combination of WTLV and WJXX also surpassed WJXT in total revenue.[27]
In 2002, the news department of Fox affiliate WAWS (channel 30) expanded to accommodate the move of the CBS affiliation to WTEV-TV (channel 47). The two stations rebranded as WFOX-TV and WJAX-TV and their news as Action News in 2014 as part of a wholesale change which included the firing of the previous main anchors. The Action News revamp improved ratings at the traditional third-place news operation in Jacksonville just as First Coast News remained without a news director for a year, causing a decline in viewership, and several key news personalities defected to Action News.[28] Rob Mennie, who assumed the post of news director in 2014, noted of the newsroom as he encountered it, "This was a station ... I'll just use the word confused. They didn't know who they were. ... They were trying to figure out what makes us tick."[29] In 2023, Action News edged out First Coast News at 11 p.m. in total households but not in viewers 25–54, with both newscasts behind WJXT, which has remained Jacksonville's news leader as an independent station.[30]
* Victor Blackwell – anchor[31]
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