There are two types of exhibition catalogue (or exhibition catalog): a printed list of exhibits at an art exhibition;[1] and a directory of exhibitors at a trade fair or business-to-business event.[citation needed]
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Art or museum exhibition catalogues
Catalogues for art or museum exhibitions may range in scale from a single printed sheet to a lavish hardcover "coffee table book". The advent of cheap colour-printing in the 1960s transformed what had usually been simple "handlists" with several works to each page into large scale "descriptive catalogues" that are intended as both contributions to scholarship and books likely to appeal to many general readers. The catalogues for exhibitions held at a museum are now often far more detailed than the catalogues of their permanent collections. [citation needed]
In the early 21st century, exhibitions that gather items from other institutions (museums, galleries, libraries, etc.) and that are elaborately publicized very often have catalogues in the form of substantial books.[citation needed]
Format of art catalogues
Book-sized exhibition catalogues too in the West typically have a colour photograph of every item on display, and also of other relevant works not in the exhibition (these usually smaller and often in black and white). There will be a short formal catalogue description of each item, and usually interpretative text often amounting to one or more pages. The resulting book will have at least one introductory essay, often several, footnotes, bibliography and other critical apparatus. It is usually only in the language of the location, although if the exhibition is travelling internationally, local translated editions will be produced for each location. The book may be published by the institution that hosts the exhibition (or one of these institutions), but is distributed by and often co-published with a larger publisher. It will not dwell on the fact that it is the catalogue of a particular exhibition, and often will not contain a plan of the exhibition. Visitors to the exhibition will anyway know this, and the intention - often successful - is to create a book which has a permanent usefulness. Nearly all are produced in paperback; a hardback edition is a sign of serious intentions. Most major catalogues are sold in at least some bookshops, and are available for order more widely through the booktrade. Many receive specific sponsorship to finance them, and usually a number of authors contribute.
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In recent decades, exhibition catalogues have grown to prodigious sizes and may be the most comprehensive sources for even rather large subject areas. Probably the largest to be produced were in the 1970s in a competitive spree by Italian provinces and German lander to promote the significance of their region by mounting huge exhibitions on the period when its cultural production was at its peak. A typical example is the three-volume Die Parler und der schöne Stil 1350-1400. Europäische Kunst unter den Luxemburgern from Cologne of 1978, with a further two volumes published in 1980 on a colloquium held in conjunction with the exhibition. The three volumes covering the exhibition proper amount to over a thousand pages and it would have been unfeasible to have taken them into the exhibition itself. Another example is The History of Japanese Photography, 432 pages long and with over four hundred plates.
This trend was led in Britain by the Royal Academy of Arts and in the USA by the Metropolitan Museum of Art in New York and the National Gallery of Art in Washington.[citation needed]
Japanese catalogues
Japanese exhibition catalogues often provide captions, a certain amount of text, or both in a second language (usually English), and occasionally also a smaller amount in a third language. This is not always so: the large catalogue (over 360 pages) for a major exhibition of the wood-block artist Yasunori Taninaka is in Japanese alone. Meanwhile, Works by 25 Photographers in their 20s is completely bilingual, Japanese and English.
The great majority of Japanese exhibition catalogues are only available directly from the galleries or museums that host or hosted the exhibitions. These catalogues are acquired and shelved by libraries together with other books and are available on the used book market, but lack ISBNs. However, exceptions do exist: the catalogue of an exhibition of the photographs of Nakaji Yasui was produced via an independent publisher and distributed as a regular book.
Catalogues for trade fairs
Exhibition catalogues are used at commercial exhibitions and trade fairs to profile all the exhibitors at the event. They serve not only as a guide for visitors on the day, but also as an industry directory used afterwards by visitors (and others) to find suppliers and business partners.[citation needed]
Many exhibition catalogues are used by market researchers because they contain good quality information about companies that are active in a particular market place.[citation needed]
A typical exhibition catalogue contains the following:[citation needed]
- Introduction and welcome message from the event organiser
- Floor plan showing the location of each exhibition stand
- Summary alphabetical list of exhibitors
- Exhibitor profiles (normally a textual description of each exhibitor plus their contact details)
- A ‘buyer’s guide’ where exhibitors are listed under relevant product or service categories
- Details of seminars or conference sessions running alongside the exhibition
- Advertisements promoting the exhibitors
The format of exhibition catalogues for trade fairs can range from A5-sized ‘saddle-stitched’ publications with descriptions of as few as 30-40 exhibitors, to much larger perfect-bound ‘stretched A5’ or A4-sized directories containing profiles on thousands of companies exhibiting at major international trade events such as The London Book Fair, SIAL (the Paris-based food exhibition), and Nuremberg International Toy Fair (Spielwarenmesse).[citation needed]
The exhibition organiser is ultimately responsible for publishing the catalogue for their own event. However, many organisers outsource the design, production and advertising sales for these publications to specialist exhibition catalogue contract publishers operating within the exhibitions industry.[citation needed]
Other common terms to describe the exhibition catalogue at a trade fair include 'event guide', 'show guide', 'show catalogue', 'exhibition directory', 'fair guide' or 'exhibition guide'. Often exhibition organisers will add the word 'official' to the front of the name of the publication (e.g. 'Official exhibition catalogue') to distinguish their publication from unofficial exhibition catalogues for their event produced by trade magazine publishers.[citation needed]
References
Bibliography
External links
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