Dongfeng Nissan

Dongfeng Motor Company Limited (abb. DFL), most commonly known in English-language sources as Dongfeng Nissan,^{[nb 1]} is a Chinese automobile manufacturing company headquartered in Wuhan, Hubei. It is a 50–50 joint-venture between Dongfeng Motor Group and Nissan Motors. It produces passenger cars under the Nissan marque and commercial vehicles under the Dongfeng marque.^[1]

Dongfeng Motor Company Limited

Company type	Joint venture
Industry	Automotive
Founded	Shiyan, Hubei, China 9 June 2003; 21 years ago (9 June 2003)[1]
Founder	Dongfeng Motor Group Nissan
Headquarters	Wuhan, Hubei , China
Products	Automobiles
Production output	1,501,562[2] (2017)
Revenue	CN¥169.144 billion (2017)
Net income	CN¥013.860 billion (2017)
Total assets	CN¥141.409 billion (2017)
Total equity	CN¥041.256 billion (2017)
Owner	Dongfeng Motor Group (50%)[3] Nissan (50%)[1][3]
Number of employees	Approximately 70,000[1]
Subsidiaries	Dongfeng Automobile Company[3]
Chinese name
Simplified Chinese	东风汽车有限公司
Traditional Chinese	東風汽車有限公司
Literal meaning	Dongfeng Motor Company Limited
Transcriptions Standard Mandarin Hanyu Pinyin Dōngfēng Qìchē Yǒuxiàn Gōngsī Wade–Giles Tung1-feng1 Ch'i4-Ch'e1 Yuh3-sien4 Kung1-szu1
Website	www.dfl.com.cn
Footnotes / references Figures obtained from Dongfeng Motor Group's annual report; DFL's annual report was not disclosed;[4] production volume included subsidiaries

Name

Dongfeng Motor Corporation (Chinese: 东风汽车集团有限公司 and previously 东风汽车公司) is a separate legal entity from Dongfeng Motor Co., Ltd. (Chinese: 东风汽车有限公司). Dongfeng Motor Corporation is a Chinese, state-owned automaker while Dongfeng Motor Co., Ltd. is a joint venture between Dongfeng Motor Group (Chinese: 东风汽车集团股份有限公司)^{[nb 2]} and Nissan. Dongfeng Motor Co., Ltd. had a subsidiary Dongfeng Automobile Co., Ltd. (DFAC, Chinese: 东风汽车股份有限公司) which also had a similar name with Dongfeng Motor Co., Ltd..

As of 2011^[update], according to Reuters, about 68% of Dongfeng Motor Group products were connected to Nissan,^[5] and, as of 2006, the company was being referred to as "the biggest Sino-foreign vehicle joint venture".^[6]

History

Dongfeng Motor Co., Ltd. (DFL) was formally established on 9 June 2003 and began operations on 1 July 2003.^[1] Initially headquartered in Shiyan, it moved closer to its Chinese parent relocating to Wuhan in June, 2006.^[6]

In September 2010, DFL unveiled a new automobile marque, Venucia (Chinese: 启辰; pinyin: Qǐ Chén), to sell vehicles tailored specifically for second- and third-tier Chinese cities in the poorer interior of the country.^[7][8]

In 2011, a roadmap for additional investment in Dongfeng Motor Co., Ltd. by its Japanese and Chinese parents was drawn up as part of a plan to boost annual sales from around 1.3 million vehicles in 2010 to over 2.3 million by 2015.^[9][10] In April 2012, it was announced that Dongfeng Motor Co., Ltd. would begin manufacturing models from the range of Nissan's luxury marque, Infiniti, beginning in 2014.^[11][12]

In 2017 the majority stake of Zhengzhou Nissan, was acquired from the listed subsidiaries Dongfeng Automobile Company for CN¥788 million.^[13][14][15]

Production bases and facilities

As of 2006, the company reportedly had factories in Hubei, Guangdong, the Guangxi Zhuang Autonomous Region, the Xinjiang Uygur Autonomous Region, and Zhejiang.^[6]

As of 2015, a subsidiary, Dongfeng Nissan Passenger Vehicle Company, is listed as having a R&D center as well as a variety of factories including sites in: Dalian, Huadu, Xiangyang, and Zhengzhou.^{[16][non-primary source needed]} The Dalian location may be^{[citation needed]} the same site that was in the planning stages as of 2012 and slated to produce Nissan-branded automobiles.^[17]

A corporate campus and design center in Huadu, Guangzhou, was announced in 2017.^[18] In 2018, Dongfeng Motor's overall sales volume reached 1.547 million vehicles, a year-on-year increase of 3.9%.

Subsidiaries

As of 28 December 2020^[update], DFL had the following subsidiaries:

• Dongfeng Automobile Company (60.1%)^[3]
• Dongfeng Nissan Passenger Vehicle Company
• Zhengzhou Nissan Automobile Company
• Dongfeng Infiniti Motor Company
• Dongfeng Motor Parts and Components Group Company^[19]

Dongfeng Nissan

Products

• Nissan Tiida
• Nissan Altima
• Nissan N7
• Nissan Sylphy
• Nissan Ariya
• Nissan Kicks
• Nissan Pathfinder
• Nissan Patrol (imported)
• Nissan Qashqai
• Nissan X-Trail

• 
  Nissan Tiida
• 
  Nissan Altima
• 
  Nissan N7
• 
  Nissan Sylphy
• 
  Nissan Ariya
• 
  Nissan Kicks
• 
  Nissan Pathfinder
• 
  Nissan Qashqai
• 
  Nissan X-Trail

Former Products

• Nissan March
• Nissan Sunny
• Nissan Lannia
• Nissan Maxima
• Nissan Murano
• Nissan Teana
• Nissan Livina
• Nissan Bluebird

• 
  Nissan March
• 
  Nissan Sunny
• 
  Nissan Lannia
• 
  Nissan Maxima
• 
  Nissan Murano
• 
  Nissan Teana
• 
  Nissan Livina
• 
  Nissan Bluebird

Zhengzhou Nissan

After the majority stake of Zhengzhou Nissan, was acquired by Dongfeng Motor Co., Ltd., there are three brands of products sold under the firm, including Dongfeng, Fengdu, and Nissan.

Dongfeng products

• Dongfeng Rich
  • Dongfeng Rich
  • Dongfeng Rich EV
  • Dongfeng Rich SUV
• Dongfeng Rich 6
• Dongfeng Rich 7
• Dongfeng Succe
  • Dongfeng Succe
  • Dongfeng Succe EV
  • Dongfeng Succe EV panelvan
• Dongfeng Yufeng S16
• Dongfeng Yufeng P16
• Dongfeng Yufeng EM26
• Dongfeng Junfeng
• Dongfeng Oting (discontinued)

• 
  Dongfeng Rich
• 
  Dongfeng Rich 6
• 
  Dongfeng Rich 7
• 
  Dongfeng Palazzo
• 
  Dongfeng Succe
• 
  Dongfeng Yufeng
• 
  Dongfeng Junfeng
• 
  Dongfeng Oting

Dongfeng Ruitaite products

Electric commercial van products.

• Dongfeng Ruitaite EM10
• Dongfeng Ruitaite EM16
• Dongfeng Ruitaite EM30

Fengdu products

• Fengdu MX3
• Fengdu MX5
• Fengdu MX6
• Fengdu Paladin

• 
  Fengdu MX3
• 
  Fengdu MX5
• 
  Fengdu MX6

Nissan products

• Nissan NV200
• Nissan Navara
• Nissan Terra

• 
  Nissan NV200
• 
  Nissan Navara
• 
  Nissan Terra

Footnotes

1. In Chinese sources, Dongfeng Nissan (Chinese: 东风日产) most commonly refers to Dongfeng Nissan Passenger Vehicle Company, a DFL subsidiary.
2. Also used the Chinese name 东风汽车有限公司 before the formation of the current Dongfeng Motor Co., Ltd.

References

1. "Introduction". Dongfeng Motor Company Limited. Retrieved 17 April 2012.
2. "Report on Production and Sales Volume of Dongfeng Motor Group for December 2017" (PDF) (Press release). Dongfeng Motor Group. 12 January 2018. Retrieved 13 May 2018 – via Hong Kong Exchanges and Clearing website.
3. "2017 nián nián dù bào gào" 2017年年度报告 [2017 Annual Report] (PDF) (in Chinese (China)). Dongfeng Automobile Company. 31 March 2018. Retrieved 13 May 2018 – via Shanghai Stock Exchange.
4. "2017 Annual Report" (PDF). Dongfeng Motor Group. 27 April 2018. pp. 153–154. Retrieved 12 May 2018 – via Hong Kong Exchanges and Clearing website.
5. Fang Yan; Wills, Ken (27 March 2012). "UPDATE 1-Dongfeng 2010 net weak, outlook improves on Honda recovery". Reuters. Thomson Reuters. Retrieved 5 April 2017.
6. "Dongfeng Motor Co Relocates HQ to Wuhan". China.org. 22 June 2006. Retrieved 18 April 2012.
7. "Dongfeng Nissan unveils new China brand Venucia". Reuters. 8 September 2010. Retrieved 18 April 2012.
8. "Dongfeng Nissan Launches First Self-developed Auto Model". CRI English. 8 September 2010. Archived from the original on February 27, 2015. Retrieved 18 April 2012.
9. "Nissan, Chinese partner to invest $9.6b in China". The Straits Times. 26 July 2011. Retrieved 18 April 2012.
10. "Nissan, Chinese partner to invest $8B in China". Bloomberg Businessweek. 26 July 2011. Archived from the original on 22 July 2012. Retrieved 18 April 2012.
11. "Nissan to make premium Infiniti cars in China from 2014". Reuters. 20 April 2012. Archived from the original on December 5, 2015. Retrieved 20 April 2012.
12. "Nissan to build two Infiniti models in China". AFP. 20 April 2012. Archived from the original on January 24, 2013. Retrieved 20 April 2012.
13. "Guān yú zhuǎn ràng kòng gǔ zǐ gōng sī zhèng zhōu rì chǎn gǔ quán de guān lián jiāo yì gōng gào" 关于转让控股子公司郑州日产股权的关联交易公告 (PDF) (Press release) (in Chinese (China)). Dongfeng Automobile Company. 1 June 2017. Retrieved 28 July 2017 – via Shanghai Stock Exchange.
14. "Dōng fēng bǎn kuài tiáo zhěng: Yù lóng guǎn lǐ tuán duì chè chū bō lí zhèng zhōu rì chǎn zī chǎn" 东风板块调整：裕隆管理团队撤出 剥离郑州日产资产. 新京报 (in Chinese (China)). 26 June 2017. Retrieved 13 April 2018 – via Sina news portal.
15. "2017 Nián dì èr cì lín shí gǔ dōng dà huì jué yì gōng gào" 2017年第二次临时股东大会决议公告 (PDF) (Press release) (in Chinese (China)). Dongfeng Automobile Company. 29 June 2017. Retrieved 28 July 2017 – via Shanghai Stock Exchange.
16. "SOCIAL RESPONSIBILITY REPORT OF NISSAN'S SUBSIDIARIES IN CHINA (2015)" (PDF). nissan.com.cn. Chaoyang District, Beijing: Communications Management Division, Nissan (China) Investment Co Ltd. 2015. p. 05. Archived from the original (PDF) on 2016-12-03. Retrieved 2017-04-07.
17. "Nissan says to build new $785 mln China car factory". Reuters. 25 June 2012. Archived from the original on March 6, 2016. Retrieved 30 June 2012.
18. "Milestones". dfl.com.cn. Dongfeng Motor Company Limited. 2017.
19. Sun, Tongtong (28 December 2020). Sun, Lei (ed.). "东风有限整合成立5大事业部 启辰品牌重回东风日产" [DFL establishes five business units by integration, the Venucia marque returns to Dongfeng Nissan]. nbd.com.cn (in Chinese). Retrieved 6 January 2021.

External links

• Official website