Domain Group (or simply Domain) is an Australian digital property portal and associated real-estate industry business. It is best known for its real-estate website domain.com.au, and also owns the brands commercialrealestate.com.au and allhomes.com.au. The company was a wholly-owned subsidiary of Fairfax Media from 1999 until November 2017, when Domain was listed on the Australian Securities Exchange as a public company, although Fairfax Media (now Nine Entertainment) retained a 60% ownership of shares.
 | |
| Company type | Public company |
|---|---|
| ASX: DHG | |
| Industry | Real Estate |
| Founded | 1999 |
| Headquarters | 100 Harris Street, , Australia |
Key people | Jason Pellegrino[1] (CEO) |
| Brands | domain.com.au; commercialrealestate.com.au; allhomes.com.au; pricefinder.com.au |
| Revenue |  A$289.6 million (2021)[2] |
| Owners | Nine Entertainment (60%) |
Number of employees | 900+ |
| Website | www |
History
Founding
The company was founded by Fairfax Media, when the publisher branded their real-estate sections in print with the Domain brand and first established an online presence in 1999.[3]
Public listing
In February 2015, the Australian Financial Review published an article highlighting Credit Suisse analyst expectations of a likely float of the Domain Group in the future, and attributed an AUD $1.3 billion valuation to the group.[4]
On 21 February 2017 trading in Fairfax shares was suspended[5] until half yearly results and an announcement of intent to turn Domain into a listed entity were announced.[6] Domain Group was widely seen to "prop up" Fairfax revenues, as the company's publishing divisions were struggling.[7][8]
Domain began trading on the Australian Securities Exchange on 16 November 2017, with shares opening at AU$3.80 giving the company, listed as Domain Holdings Australia (ASX:DHG), a valuation of nearly AU$2.2 billion.[9][10]
Cricket sponsorship
In June 2018, Domain Group were announced as platinum partner[11] of the Australian Men's Cricket Team.[12] Under the deal, Domain became the presenting partner of men's test cricket over four years, which included the Ashes, and became the official real estate partner of Cricket Australia.[13]
Description
The Domain Group is best known for its real-estate portal domain.com.au, which is Australia's second largest real-estate marketing business, with 90% market penetration.[14] It competes directly with market leader REA Group, running real-estate.com.au, which is majority-owned by Nine rival News Corp Australia.[15][16]
Assets
As of August 2023, The Domain Group consists of a portfolio of businesses[17] including but not limited to:
- The Domain (domain.com.au) and Allhomes (allhomes.com.au) residential property listings portals
- The Commercial Real Estate commercial property portal (commercialrealestate.com.au)
- Domain Media media agency (domainmedia.com.au)
- Domain Review, Domain and Domain Prestige magazines
- Pricefinder, a property data business whose products focus on modelling projected values of real estate for investors, agents and financial institutions
- RealTime Agent point of sale platform
- Homepass estate agent CRM
References
External links
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