TheFork Australia

"Dimmi" redirects here. For the historical term referring to non-Muslim citizens of an Islamic state, see Dhimmi.

For other uses, see Fork (disambiguation).

TheFork Australia (formerly known as Dimmi) was an online restaurant reservation platform founded in 2009 by Australian entrepreneur Stevan Premutico.^[1] The company closed its Australian operations in March 2024.

TheFork Australia

Type of site	Online restaurant reservations
Founded	2009
Headquarters	Sydney, New South Wales, Australia
Country of origin	Australia
Area served	Australia
Founder(s)	Stevan Premutico
Employees	50
Parent	TripAdvisor & TheFork
URL	www.thefork.com.au

The company provided a cloud-based reservation service to over 4,500^[2] restaurants across Australia.^[3] Reservations could be made by diners online through its website.

Dimmi's restaurant reservation engine, dining portal and online bookings was powered by ResDiary.^[4]

In January 2024, TheFork announced it would be discontinuing operations in Australia from 31 March 2024.

History

The idea behind Dimmi was created by Stevan Premutico on a coffee shop napkin in 2007. "I was sitting in a coffee shop in Chelsea, thinking about how the internet and online was transforming the hotel business, when it dawned on me that the same impact could change the restaurant business", says Premutico.^[5]

In May 2015, TheFork, a Tripadvisor company acquired Dimmi for AUD $25 million.^[6]

In June 2016, Dimmi announced a new product, Dimmi Off Peak, designed to fill restaurant tables during quiet times by offering diners a discount on select days and times.^[7]

In January 2019, Dimmi announced its rebrand to TheFork operating as part of the TripAdvisor.^[2][8]

On 8 January 2024, in a statement issued online and sent to members, TheFork announced it would be discontinuing operations in Australia from 31 March 2024.^[9]

References

1. "Remaining sane when you're considered nuts: Dimmi's departing CEO on the hurdles he faced". Dynamic Business. 22 June 2017. Retrieved 17 July 2017.
2. "Dimmi Rebrands to TheFork". Hospitality Magazine. 7 January 2019. Retrieved 8 January 2019.
3. "Stevan Premutico". ADMA. 22 February 2017. Retrieved 17 July 2017.
4. "ResDiary in Australian restaurant deal". BQ. Retrieved 17 July 2017.
5. Hawthorne, Mark (8 April 2017). "From a coffee shop napkin to rubbing shoulders with the world's greatest chefs". The Sydney Morning Herald. Retrieved 13 July 2017.
6. Redrup, Yolanda (20 May 2015). "TripAdvisor acquires Australian restaurant bookings site Dimmi". The Sydney Morning Herald. Retrieved 13 July 2017.
7. Kitney, Damon (20 June 2016). "Dimmi, TripAdvisor roll out first online yield management system". The Australian. Retrieved 17 July 2017.
8. "Current details for ABN 49 135 408 927". ABN Lookup. Australian Business Register. 8 January 1019. Retrieved 8 January 2019.
9. "TheFork ceases operations in Australia". 7 January 2024.