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Cliché Magazine is a digital fashion magazine that focuses on fashion, music, lifestyle, entertainment, and culture.[1] Based in Los Angeles and Las Vegas, the magazine releases monthly issues exclusively on digital platforms.
 | This article contains promotional content. (April 2010) |
 | |
| editor-in-chief | Quavondo Nguyen |
|---|---|
| Categories | Fashion, music, culture, entertainment |
| Frequency | Monthly |
| Circulation | 600,000+ |
| Founded | 2009 |
| Country | United States |
| Language | English |
| Website | http://www.clichemag.com |
The magazine was founded by Jeremy Fall as editor-in-chief[2] and premiered on June 1, 2009. Fall founded Cliché at the age of 18, initially as a side project, while working as an event producer.[3] According to Fall, the magazine reached one million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding.[3][4] Head photographer Dirk Mai produces cover editorials as well as other exclusive content for the magazine.[5][6]
Richard Corbett became the new proprietor of Cliché[7] in December 2011, and Megan Portorreal took the reins as editor-in-chief of the magazine[7] In October 2012, Wilson Greene joined the Cliché team [7] as a managing partner and COO. In May 2012, Cliché assigned Quavondo Nguyen to their team as creative director and head photographer. With a design and photography background, Quavondo was able to provide creative insights to help the company rebrand its product. In the summer of 2013, Cliché relaunched with a new visual identity, including logo, website and magazine redesign. Quavondo left Cliché in 2018 but returned in 2020 as the editor-in-chief.[citation needed]
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In December 2009, the magazine released its "Print is Dead, Get Over It" campaign.[8] In light of the online publication boom, Cliché's print issues were in high demand.[6][9] In addition to its website, Cliché is also available as an iPhone and iPod touch application.[10]
Its August 2009 issue, titled "The Green Issue", focused on providing environmental conservation tips as well as highlighting eco-friendly brands such as Tom's Shoes.[11]
In addition to the magazine, Cliché used to run the blog Hello Kitsch, which was presented in a daily format and included additional personal content between issues.[12][13] The blog posts have now been digitalized.
Cliché TV was created as a way to promote independent artists and showcase webisodes, models, and other video-related projects.[14]
Cliché's covers have featured a wide range of appearances, including Brittany Flickinger,[15] Mandy Jiroux,[16] Tiësto,[17] actress Torrey DeVitto, and the band The Maine.[8]
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