Wine Institute (California)
Public policy advocacy organization From Wikipedia, the free encyclopedia
The Wine Institute is a public policy advocacy organization representing over 1,000 California wineries and affiliated businesses.[2] Led by Bobby Koch, its mission is "to initiate state, federal, and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine."[3] The Wine Institute is the only advocacy group representing the California wine industry at the state, federal and international levels.[4]
The organization's initiatives include:
- a partnership with the California Travel and Tourism Commission to showcase California's wine and food offerings[5]
- an export program providing marketing support for California wines outside the US with trade representation in 16 countries
- promotion of sustainable winegrowing, in conjunction with the California Association of Winegrape Growers[6]
The Institute is based in San Francisco, with offices in Sacramento, Washington, D.C., six regions of the United States and 16 countries abroad.
See also
- Leon Adams, co-founder of the Wine Institute
References
External links
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