Paramount Streaming

Paramount Streaming (formerly CBS Digital Media, CBS Interactive, and ViacomCBS Streaming) is a division of Paramount Global that oversees the company's video streaming technology and direct-to-consumer services; including Pluto TV and Paramount+. It was founded in 2005, Tom Ryan is President and CEO.^[2]

Paramount Streaming

Formerly	CBS Digital Media (2005–2007) CBS Interactive, Inc. (2007–2021) ViacomCBS Streaming (2021–2022)
Company type	Division
Industry	Streaming media video on demand
Founded	2005; 19 years ago (2005)
Headquarters	San Francisco, California , United States
Key people	Tom Ryan (president and CEO)
Brands	Paramount+ Pluto TV SkyShowtime (50%) CBS News Streaming Network CBS Sports HQ Nick+ Philo (JV)
Parent	CBS Corporation (2005–2019) Paramount Global[a] (2019–present)
Website	paramount.com/streaming
Footnotes / references [1]

History

As CBS Digital Media

Founded in 2005 as CBS Digital Media.

As CBS Interactive

In 2007, CBS Digital Media rebranded as CBS Interactive.

On May 30, 2007, CBS Interactive acquired Last.fm for £140 million (US$280 million).^[3]

On June 30, 2008, CNET Networks was acquired by CBS and the assets were merged into CBS Interactive, including Metacritic, GameSpot, TV.com, and Movietome.^[4]

On March 15, 2012, it was announced that CBS Interactive acquired video game-based website Giant Bomb and comic book-based website Comic Vine from Whiskey Media, who sold off their other remaining websites to BermanBraun. This occasion marked the return of video game journalist Jeff Gerstmann to the CBS Interactive division of video game websites, which includes GameSpot and GameFAQs, and has Gerstmann once again working directly with some of his former peers at GameSpot within the same building at the CBS Interactive headquarters.^[5][6]

On April 17, 2012, it was announced that Major League Gaming and CBS Interactive would be entering a partnership alongside Twitch to be the only exclusive online broadcaster of their Pro Circuit competitions, as well as for advertising representation.^[7][8]

CBS Interactive logo (2016–2021)

CBS Corp./Viacom re-merger and afterwards

Further information: 2019 merger of CBS and Viacom

On November 4, 2019, Variety reported that Jim Lanzone would be leaving the company after nine years to become an executive in residence at Benchmark Capital and would be succeeded by Marc DeBevoise.^[9]

CBS Interactive's parent CBS Corporation merged with sister company Viacom on December 4, 2019, forming ViacomCBS.

On September 14, 2020, it was announced that Red Ventures would acquire the "CNET Media Group" from ViacomCBS for $500 million, which was finalized on October 30, 2020.^[10][11][12]

After the divestment of the "CNET Media Group", CBS Interactive was dissolved after an organizational restructuring and renamed ViacomCBS Streaming in order to accelerate ViacomCBS 'direct-to-consumer streaming strategies.^[1]

ViacomCBS Streaming logo (2021–2022)

On March 4, 2021, ViacomCBS Streaming renamed CBS All Access to Paramount+, with additional streaming content and rebranding taking place at that time.^[13]

In late 2021, Comcast and ViacomCBS announced a partnership to launch a new streaming service in more than 20 European territories. SkyShowtime would replace already existing Paramount+ in the Nordics, Hungary, and Poland while launching a fully new service in Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Kosovo, Montenegro, Netherlands, North Macedonia, Portugal, Romania, Serbia, Slovakia, Slovenia, and Spain.

ViacomCBS Streaming was renamed as Paramount Streaming, in-line with the rebranding of parent company ViacomCBS to Paramount Global in February 2022.^[14]

Properties

Some of the digital media properties under Paramount Streaming are:

• Paramount+
• Pluto TV
• CBS News 24/7
• CBS Sports HQ
• CBS Sports Golazo Network
• ET
• Mixible
• SkyShowtime (50%, joint-venture streaming service owned and operated by Comcast (through Sky Group) and Paramount Global (through Showtime Networks))
• Philo (joint venture with A&E Networks, AMC Networks, and Warner Bros. Discovery)

Divested/defunct

• Noggin
• Nick+

When the company was known as CBS Interactive, it owned several websites, most of which were sold to Red Ventures in 2020. Its former websites are: BNET, Chowhound, CNET, Comic Vine, Download.com, GameFAQs, GameRankings, GameSpot, Giant Bomb, Metacritic, MetroLyrics, onGamers, Radio.com, TechRepublic, TV.com, TVGuide.com, UrbanBaby and ZDNet.^[10]

Notes

1. Known as ViacomCBS from 2019 to 2022

References

1. Spangler, Todd (October 20, 2020). "ViacomCBS Streaming Shake-Up: Pluto TV's Tom Ryan to Head New Global Division, Marc DeBevoise Steps Down". Variety. Archived from the original on March 3, 2021. Retrieved March 18, 2021.
2. Spangler, Todd (April 1, 2024). "Paramount Streaming CEO Tom Ryan on Pluto TV Turning 10, What's Next for Paramount+ and More: Streaming Biz Is 'Underestimated by the Market'". Variety. Retrieved July 11, 2024.
3. "Music site Last.fm bought by CBS". BBC News. May 30, 2007. Archived from the original on May 19, 2018. Retrieved April 28, 2010.
4. "CBS CORPORATION COMPLETES ACQUISITION OF CNET NETWORKS; MERGES OPERATIONS INTO NEW, EXPANDED CBS INTERACTIVE BUSINESS UNIT". CBS Corporation. June 30, 2008. Archived from the original on August 29, 2008. Retrieved June 30, 2008.
5. Giant Bomb, Comic Vine join CBS Interactive Archived March 17, 2012, at the Wayback Machine GameSpot.com
6. Kara Swisher. "BermanBraun Buys Most of Shelby Bonnie's Whiskey Media". AllThingsD. Archived from the original on March 15, 2012. Retrieved September 2, 2015.
7. "Major League Gaming Partners with CBS Interactive". Major League Gaming. Archived from the original on April 19, 2012. Retrieved September 2, 2015.
8. Alex Wilhelm (April 17, 2012). "CBS Takes Esports Big with Twitch.tv and MLG". The Next Web. Archived from the original on November 24, 2020. Retrieved September 2, 2015.
9. Littleton, Cynthia (November 4, 2019). "Marc DeBevoise Named CEO of CBS Interactive as Jim Lanzone Joins Benchmark Capital". Variety. Archived from the original on July 27, 2020. Retrieved November 4, 2019.
10. Lunden, Ingrid (September 14, 2020). "Red Ventures acquires CNET Media Group from ViacomCBS for $500M". TechCrunch. Archived from the original on February 28, 2021. Retrieved March 22, 2021.
11. Spangler, Todd (September 14, 2020). "ViacomCBS Reaches Deal to Sell CNET for $500 Million to Marketing Firm Red Ventures". Variety. Archived from the original on July 19, 2021. Retrieved September 14, 2020.
12. "Red Ventures Announces Closing of Acquisition of CNET Media Group". PR Newswire. October 30, 2020. Archived from the original on June 8, 2021. Retrieved November 6, 2020.
13. Casey, Henry T. (March 5, 2021). "Paramount Plus price, apps, free trial, shows, movies and what you need to know". Tom's Guide. Archived from the original on June 24, 2021. Retrieved March 14, 2021.
14. "VIACOMCBS UNVEILS NEW COMPANY NAME, GLOBAL CONTENT SLATE AND INTERNATIONAL EXPANSION PLANS FOR PARAMOUNT+ AT INVESTOR EVENT". Paramount Global. February 15, 2022. Archived from the original on February 16, 2022. Retrieved February 16, 2022.