Cartoonito (Asian TV channel)

Cartoonito is the brand of two feeds that air animated series for preschoolers: Cartoonito Asia and Cartoonito Australia. Both are owned by Warner Bros. Discovery Asia-Pacific.

Cartoonito

Country	Singapore (Southeast Asia) China (East Asia)
Broadcast area	East Asia South East Asia Pacific Islands Maldives Oceania
Headquarters	Singapore
Programming
Language(s)	English Chinese Malay Indonesian Thai Vietnamese (Voice-over)
Picture format	1080i HDTV (downscaled to 576i/480i for the SDTV feed)
Ownership
Owner	Warner Bros. Discovery Asia-Pacific
Sister channels	Cartoon Network Asia Cartoon Network Philippines CNN International Cinemax Asia HBO Asia HLN Warner TV
History
Launched	1 December 2012; 11 years ago (2012-12-01) (original) 28 July 2023; 15 months ago (2023-07-28) (relaunch)
Replaced	Boomerang
Closed	1 January 2015; 9 years ago (2015-01-01) (original)

The original version of Cartoonito was launched on 1 December 2012, replacing Boomerang Asia. The channel would close on 1 January 2015, with Boomerang relaunched as part of the 2015 global rebrand.^[1][2]

As part of Cartoonito's 2021 relaunch, the brand returned to Asia as a block on Cartoon Network and Boomerang in March and May 2022 respectively; the block shifted to Boomerang full-time in November. On 28 June 2023, Warner Bros. Discovery announced that Cartoonito would once again become its own channel, and the switchover from Boomerang took place on July 28.^[3]

Availability

Malaysia

In Malaysia, Cartoonito broadcasts via Unifi TV plus local advertisements from the service providers.

Philippines

In the Philippines, Cartoonito broadcasts as a channel and its programming came straight from the pan-Asian feed.

Thailand

In Thailand, the pan-Asian feed was launched in 2020 on 3BB Giga TV. In May 2023, Cartoonito launched on AIS Play

Indonesia

In Indonesia, Cartoonito Asia has been broadcast on Transvision (a subsidiary of CT Corp) and IndiHome TV (Telkom Indonesia). Some programs use Indonesian languages and are in English.

Vietnam

In Vietnam, Cartoonito Asia broadcasts in Vietnamese with the name Boomerang Vietnam and localized Vietnamese commercials.

South Korea

A separate South Korean television channel (Korean: 카투니토; RR: katun-ito) launched on 14 November 2015 as Boomerang.^[4] It is owned by Warner Bros. Discovery Korea Ltd. and is located in Seoul. The channel rebranded as Cartoonito on 1 July 2024.

Taiwan

In Taiwan, Cartoonito broadcasts in Taiwanese Mandarin.

Oceania

A Cartoonito block was launched on July 4, 2022 on both Cartoon Network and Boomerang.^[5][6] This coincided with its Asian counterpart.^[7][8]

References

1. "Boomerang Bounces Back to Asia". Animation World Network. Archived from the original on 25 November 2021. Retrieved 25 November 2021.
2. "Astro perkenal dua saluran baharu bagi pek hiburan kanak-kanak" (in Malay). Astro Awani. 11 December 2020. Archived from the original on 22 March 2023. Retrieved 22 December 2020.
3. Frater, Patrick (27 June 2023). "WBD's Boomerang Channel Rebrands as Cartoonito in Asia". Variety. Archived from the original on 28 June 2023. Retrieved 28 June 2023.
4. "Boomerang launches in Korea with new content". Jade Burke. Archived from the original on 19 November 2015. Retrieved 11 November 2015.
5. "Preschool Brand 'Cartoonito' Launches on Cartoon Network in Asia". Google Docs. Retrieved 28 March 2022.
6. Perry, Kevin (4 July 2022). "Brand new block of dedicated kids preschool programming CARTOONITO launches this week on FOXTEL". TV Blackbox. Retrieved 4 July 2022.
7. "Preschool Brand 'Cartoonito' Launches on Cartoon Network in Asia". Google Docs. Retrieved 28 March 2022.
8. Perry, Kevin (4 July 2022). "Brand new block of dedicated kids preschool programming CARTOONITO launches this week on FOXTEL". TV Blackbox. Retrieved 4 July 2022.

External links