Atresplayer
Spanish video-on-demand service From Wikipedia, the free encyclopedia
Atresplayer[2] (formerly Atresplayer Premium) is a Spanish paid video-on-demand over-the-top streaming service of Atresmedia. It is marketed outside Spain as Atresplayer Internacional.[3]
 | This article contains promotional content. (March 2021) |
 | |
| Type of business | Division |
|---|---|
Type of site | OTT platform |
| Headquarters | San Sebastián de los Reyes, Spain |
| Industry | |
| Products | |
| Parent | Atresmedia |
| Commercial | Yes |
| Registration | Required |
| Users | 670,000 (December 2024)[1] |
| Launched | 9 September 2019 |
| Current status | Active |
History and description
Summarize
Perspective
The paid suscription was launched in Spain on 8 September 2019.[4] The first original series released on the platform was El Nudo.[4] Besides the regular services offered by the ad-supported Atresplayer (catch-up service and some series), Atresplayer Premium early offered three main types of programming: Premium Exclusivo (full releases before free-to-air broadcasting), Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming.[5]
In December of 2021, Atresplayer had over 600,000 subscribers.[5]
Unlike its rival paid suscription, Mitele Plus (initially betting on football/sport as a main business line while leasing exclusive content rights in Spain to Amazon Prime Video),[6][4] Atresplayer Premium restricted its offer to streaming original programming.[4] It was available outside Spain in Latin America, the United States, Canada, and Mexico under the "Paquete Premium Internacional" subscription mode.[7] There is, however, geo-blocked content.[7]
Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as La valla, Veneno, #Luimelia, Toy Boy, or Perdida.
Atresmedia set a 5 July 2023 date for the renaming of 'Atresplayer Premium' into 'Atresplayer', merging AVOD and PVOD products under the same brandname.[8]
In December 2024, TelevisaUnivision and Atresmedia announced an agreement for the launch of Vix in Spain through Atresplayer starting in January 2025.[9]
References
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