Adobe Express

Adobe Express, formerly Adobe Spark and later Creative Cloud Express, is a content creation tool developed by Adobe.^[1][2][3] It is a cloud-based design platform where users can create videos, PDF documents, web pages, graphics and other digital assets. It is aimed at mainstream users, not professional graphic designers.^[2]

Adobe Express

Developer(s)	Adobe
Initial release	May 19, 2016; 8 years ago (2016-05-19) as Adobe Spark
Operating system	downloads Android iOS Web
Website	adobe.com/express

History

There were three mobile apps that were predecessors to Adobe Express:^[4]

• Adobe Post for iPhone and iPad, which turned photos and text into graphics to be posted to social media or similar media
• Adobe Slate for iPad, which turned photos and text into stories, such as magazine-like travel stories, photo albums, newsletters, and reports
• Adobe Voice for iPhone, which let users record their own stories with their voice and then illustrate them with images

In 2016, Adobe unified these apps under the Adobe Spark brand and added a web version.^[4] In 2021, the application was relaunched as Adobe Creative Cloud Express,^[3] which was simplified to Adobe Express the next year.^[5]

In 2023, Adobe launched Adobe Express for Enterprise,^[6] and later that year, incorporated generative artificial intelligence into the product.^[7]

Collaboration

In October 2022, Adobe announced a collaboration with Wix to extend Adobe Express capabilities to Wix users.^[8] Adobe has also partnered with several organizations and companies, including Etsy, Meta and Mastercard.^[9]

In May 2022, American singer GAYLE launched a campaign in partnership with Adobe that invites fans to use and share visual templates created with Adobe Express.^[10]

In May 2023, Google collaborated with Adobe to enable Gemini users to generate images via Adobe Firefly and then modify them using Express.^[11][12][13]

References

1. Rogers, Nadine (20 October 2022). "Adobe Express innovations make content creation easy and productive". FutureFive New Zealand. Retrieved 28 September 2023.
2. Lardinois, Frederic (13 December 2021). "Adobe launches Creative Cloud Express, an update to Adobe Spark". TechCrunch. Retrieved 28 September 2023.
3. May, Tom (15 December 2021). "Adobe launches Creative Cloud Express and confuses everyone: here's the skinny". Digital Camera World. Retrieved 28 September 2023.
4. Perez, Sarah (19 May 2016). "Adobe debuts Spark, a suite of mobile and web tools that lets anyone create visual content". TechCrunch. Retrieved 26 October 2023.
5. Compare the title of the Adobe Express home page on April 22, 2022 to April 23, 2022, via the Internet Archive
6. Weatherbed, Jess (21 March 2023). "Adobe Express for Enterprise improves creative collaboration". The Verge. Retrieved 29 May 2024.
7. Weatherbed, Jess (16 August 2023). "Adobe Express rolls out new generative AI features". The Verge. Retrieved 29 May 2024.
8. Rogers, Nadine (21 October 2022). "Teaming with Wix and introducing the Adobe Express Embed SDK". CMOtech Asia. Retrieved 26 October 2023.
9. Condon, Stephanie (17 October 2022). "Adobe courts SMBs with the help of Etsy, Meta, Mastercard". ZDNET. Retrieved 24 October 2023.
10. "Adobe on Its Collaboration with 'abcdefu' Artist GAYLE". Little Black Book. 5 November 2022. Retrieved 28 September 2023.
11. Wiggers, Kyle (10 May 2023). "Google partners with Adobe to bring art generation to Bard". TechCrunch. Retrieved 28 September 2023.
12. Schwartz, Eric Hal (9 June 2023). "Adobe Express Mobile App Embeds Firefly Generative AI Tools, Google Bard Integration to Follow". Voicebot.ai. Retrieved 28 September 2023.
13. "Adobe partners with Google to bring AI image generation capabilities to Bard". The Indian Express. 8 June 2023. Retrieved 28 September 2023.