12Bet

12Bet (stylised as 12BET and also known as 壹贰博) is an online gambling brand that provides sports betting and casino products and services in multiple languages across Europe and Asia Pacific. 12BET is a well-known brand in Asia, ranking 17th globally according to eGaming Review Magazine's Annual Power 50Ranking.

12BET.com

Company type	Private
Industry	Online gambling
Founded	2007; 17 years ago (2007)
Area served	International
Products	Sports betting, casino
Number of employees	300–400
Website	www.12bet.com [dead link‍]

History

Pexcellent Services Ltd B.V. (the “Company”) operates an online sports betting, e-casino, and gambling website under the brand name 12BET. It is regulated and licensed in compliance with the laws and regulations of Curaçao to conduct remote betting and gambling business.^[1] The Company is the operator of www.12bet.com (the "Website") under Master License holder – Antillephone N.V., granted by the Government of Curaçao, through which the Company provides its online sports betting, e-casino, and gambling services.

Sponsorship

12BET started in 2007 and since then, they have a history of sponsoring sports events and football clubs as follows:

2024

• All England Open Badminton Championships - 3-years-deal - Official Partner ^[2][3]

2023

• Leeds United F.C - 1-year-deal - Official Betting partner ^[4]
• Leicester City F.C.- 1-year deal – Official Betting Partner ^[5]

2022

• Wolverhampton Wanderers F.C - 1-year-deal - Official Sleeve partner^[6]

2020

• West Bromwich Albion FC - 2-year-deal - Official betting Partner^[7]

2019

• Triton Poker Montenegro - 1-year-deal - Official Betting Partner^[8]
• All England Badminton Championships - 1-yeat -deal - Official Betting Partner^[9]

2018

• Table tennis team World cup – 1-year deal – Official Partner^[10]

2017

• Taekwondo GP – 2-year deal – Official Partner^[11]
• Badminton World Championships – 1-year deal – Official Partner^[12]
• West Bromwich Albion F.C. – 1-year deal – Official Sleeve and Training Wear Partner^[13]
• World Cup of Pool – 1-year deal – Title Sponsor^[14]

2016

• Leicester City F.C.- 1-year deal – Official Betting Partner^[15]
• Arsenal F.C. – 3 years deal – Official Betting Partner^[16]

2015

• Swansea City F.C.– 1-year deal – Official Betting Partner^[17]

2014

• Badminton All England Championships – 1-year deal – official partner
• Hull City F.C. – 1-year deal – Front of shirt sponsor^[18]
• Coventry – 1-game deal (FA Cup V Arsenal) – Front of shirt sponsor^[19]

2013

• Crystal Palace F.C. – 1-year deal – Stadium Sponsor^[20]

2011

• Wigan Athletic F.C. – 3-year deal – Front of shirt sponsor^[21]

2010

• Snooker UK Championship – Title sponsor
• World Open Snooker – Title sponsor^[22]
• West Bromwich Albion F.C. – 1 season deal – Club Partner
• Birmingham City F.C. – 1 season deal – Club Partner
• Newcastle United F.C. – 2-year deal – Official Betting Partner^[23]

2009

• Sevilla F.C. – 2-year deal – Front of shirt sponsor^[24]
  • 12BET Sponsored Sevilla F.C. as The Official Shirt Sponsors in 2009 for 2 years. Sevilla, is Spain’s oldest sporting club solely devoted to football.

Awards

In the eGaming Review Magazine's Power Ranking, 12BET moved up to 17^th Best Online Gaming Operator ^[25] in the world from their previous ranking of 28^th because of its odds and coverage of world sporting events.^[26]

Controversy

Shortly after signing a stadium sponsorship deal with Crystal Palace, talks about renaming Selhurst Park to 12BET Stadium spread and ignited different reactions from its supporters. However, Crystal Palace management appeased its fans by stating that the stadium's name will not be changed.^[27]

Following the 2016 Cheltenham Horse Racing festival, 12BET voided a large number of winning Cheltenham bets and closed the accounts of customers. 12BET argued that they had been subject to widespread bonus abuse by customers opening multiple accounts and claiming bonuses. However, after a furious response on social media, the bookie brand apologized and agreed to refund 75% of the affected customers. While ruling out a criminal investigation, the Isle of Man Constabulary continues to monitor allegations of withheld funds.

References

1. "12bet.com". www.12bet.com. Archived from the original on 6 January 2011.
2. Jaycocks, Tom. "Championships Partner". All England Badminton. Archived from the original on 20 February 2024. Retrieved 28 August 2024.
3. "Sponsorship". promotions.12bet.com. Archived from the original on 10 July 2024. Retrieved 28 August 2024.
4. "12Bet Becomes Leeds United's Asian Betting Partner". leedsunited.com. ^{[permanent dead link‍]}
5. "Partnerships | Leicester City". www.lcfc.com. Archived from the original on 3 March 2024. Retrieved 28 August 2024.
6. Jones, Rory (10 June 2022). "Wolves confirm 12Bet sleeve deal". SportsPro. Retrieved 20 January 2023.
7. "12BET continue Albion partnership | West Bromwich Albion". www.wba.co.uk. Archived from the original on 20 January 2023. Retrieved 20 January 2023.
8. "12Bet becomes the official betting partner of Triton Montenegro 2019". Triton Poker. 17 April 2019. Archived from the original on 20 January 2023. Retrieved 20 January 2023.
9. "12BET to sponsor YONEX All England Badminton Championships". 26 July 2018. Archived from the original on 20 January 2023. Retrieved 20 January 2023.
10. "12BET unveiled as Team World Cup sponsor". Table Tennis England. Archived from the original on 1 December 2017. Retrieved 30 November 2017.
11. "GB Taekwondo announces 12Bet as a Partner of the World Taekwondo Grand Prix and World Para Taekwondo Championships in London". GB Taekwondo. 13 October 2017. Archived from the original on 26 April 2023. Retrieved 30 November 2017.
12. "12BET an Official Partner of World Championships". Archived from the original on 26 July 2018. Retrieved 30 November 2017.
13. "Albion welcome 12BET as club's first shirt-sleeve sponsor". Archived from the original on 14 August 2017. Retrieved 30 November 2017.
14. "Matchroom Sports confirms 12BET as title sponsor of World Cup of Pool". SBC News. 31 May 2017. Archived from the original on 26 April 2023. Retrieved 30 November 2017.
15. "Leicester City & 12BET Launch Official Partnership". Archived from the original on 26 April 2023. Retrieved 30 November 2017.
16. "Arsenal announce partnership with 12BET". www.arsenal.com. Archived from the original on 26 May 2019. Retrieved 30 November 2017.
17. "12BET a good bet for Swans | Swansea City AFC". www.swanseacity.com. Archived from the original on 26 April 2023. Retrieved 30 November 2017.
18. "Hull City seal record shirt-sponsorship deal with bookmakers". BBC Sport. 17 July 2014. Retrieved 30 November 2017.
19. "City signs shirt sponsor deal with 12BET - News - Coventry City". Archived from the original on 26 April 2023. Retrieved 30 November 2017.
20. "Crystal Palace FC". Archived from the original on 24 December 2022. Retrieved 30 November 2017.
21. "12Bet.com signs up as Wigan sponsor". iGaming Business. 12 July 2011. Archived from the original on 1 December 2017. Retrieved 30 November 2017.
22. agencies, Telegraph staff and (20 September 2010). "Ronnie O'Sullivan completes controversial 147 break at the World Open". ISSN 0307-1235. Archived from the original on 13 December 2017. Retrieved 30 November 2017.
23. "Betting Partners Announced". Newcastle United Football Club. Archived from the original on 25 April 2023. Retrieved 30 November 2017.
24. "Soccer-Sevilla agree two-year shirt sponsor deal with 12BET". Reuters. 14 August 2009. Archived from the original on 25 April 2023. Retrieved 30 November 2017.
25. "Топ онлайн-казино в Беларуси на 2024 год - Рейтинг лучших казино". allcasino.by (in Russian). Retrieved 24 October 2024.
26. "12BET Partnership | EGR Power 50 Ranking". promotions.38783979.com. Archived from the original on 20 January 2023. Retrieved 20 January 2023.
27. Johnson, Simon (14 August 2013). "Selhurst Park name remains, vow Crystal Palace". Evening Standard. Archived from the original on 27 September 2023. Retrieved 27 September 2023.