Year Zero (game)
Alternate reality game / From Wikipedia, the free encyclopedia
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Year Zero is an alternate reality game (ARG) by American studio 42 Entertainment based on the Nine Inch Nails concept album of the same name.[1] Although the album was released on April 16, 2007, in Europe, and the following day worldwide,[2] the game had been underway since roughly February 12, 2007, and was expected to continue for approximately eighteen months.[3]
Year Zero | |
---|---|
Developer(s) | 42 Entertainment |
Release | 2007 |
Genre(s) | Alternate reality game |
The game was created by 42 Entertainment, the same group responsible for the Halo 2 promotional alternative reality game I Love Bees.[4][5] Frontman Trent Reznor called the game "a new entertainment form".[4] In response to criticism[6] regarding the promotion of the album, Reznor stated:
The term "marketing" sure is a frustrating one for me at the moment. What you are now starting to experience IS "year zero". It's not some kind of gimmick to get you to buy a record - it IS the art form... and we're just getting started. Hope you enjoy the ride.[7]