![cover image](https://wikiwandv2-19431.kxcdn.com/_next/image?url=https://upload.wikimedia.org/wikipedia/commons/thumb/8/81/Ad_Council_logo_2018.svg/640px-Ad_Council_logo_2018.svg.png&w=640&q=50)
Ad Council
American nonprofit organization / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about War Advertising Council?
Summarize this article for a 10 year old
The Advertising Council, commonly known as Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements or PSAs on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.[5]
![]() | This article contains content that is written like an advertisement. (October 2022) |
![]() | |
Founded | February 26, 1942; 82 years ago (1942-02-26)[1] |
---|---|
13-0417693[2] | |
Legal status | 501(c)(3) nonprofit organization |
Headquarters | 815 Second Avenue New York City, New York, U.S. 10017[2] |
Coordinates | 40.7509767°N 73.9718453°W / 40.7509767; -73.9718453 |
Area served | United States |
Products | Public service announcements[2] |
Diego Scotti[3] | |
Lisa Sherman[4] | |
Revenue (2014) | $44,571,027[2] |
Expenses (2013) | $42,528,600[2] |
Employees (2013) | 153[2] |
Volunteers (2013) | 0[2] |
Website | www |
Formerly called | The War Advertising Council, Inc. |
The Ad Council partners with advertising agencies that work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-denominational, non-partisan (though not necessarily unbiased), have national relevance and be an issue for which communications can make a measurable difference.
The Ad Council distributes the advertisements to a network of 33,000[6] media outlets—including broadcast, print, outdoor (e.g., billboards, bus stops), and Internet—which run the ads in donated time and space. Media outlets donate approximately $1.8 billion to Ad Council campaigns annually.[7] If paid for, this amount would make the Ad Council one of the largest advertisers in the country.[8]
Beyond advertisements across broadcast, print, and digital, campaign efforts often include virtual panels, coalition building, and information sharing.[9]
In 2020, the Ad Council coordinated with partners across government, media, tech, and health to disseminate messaging about social distancing, wearing masks, and staying home when possible to slow the spread of the COVID-19 pandemic.[10] In February 2021, the Ad Council announced the COVID-19 Vaccine Education initiative in partnership with COVID Collaborative and more than 300 partners.[11]